Fara Abdullah

CEO

Singapore, Singapore19 yrs experience
Highly Stable

Key Highlights

  • Grew Muslim Pro to 170 million users.
  • Secured $20 million Series A funding.
  • Founded AI-powered wellness app for Muslims.
Stackforce AI infers this person is a SaaS and digital strategy expert focused on the Muslim community.

Contact

Skills

Core Skills

Digital StrategyBusiness DevelopmentBusiness StrategyLeadership

Other Skills

Account ManagementBranding & IdentityConsultingCorporate Sales PresentationsE-commerceEntrepreneurshipEvent ManagementForecastingFundraisingManagementMarket ResearchMarketingMarketing CommunicationsMarketing ManagementMarketing Strategy

About

I’m Fara, a Muslim tech entrepreneur and digital strategist building solutions that matter. I’m a mother of three who is truly invested in building digital solutions with purpose I led Muslim Pro through its biggest growth phase, growing it to 170 million users, 20 million MAU, launching Qalbox, a content platform, introducing reward-based Quran tools, and securing a historic $20 million Series A. It was a pivotal moment not just for us but all Muslim technology and digital products. Today, I run M2M Digital, a consultancy that helps Muslim ventures grow with clarity, strategy and purpose. I work closely with the founding teams of Ngaji.ai (Indonesia based AI for Quran learning app) and Andalusia Travel & Tours (Malaysia’s leading Umrah & Hajj agency) to drive true digital transformation, not just building digital solutions, but building products that deliver results. I’m also the founder of Hira, an AI-powered Islamic mental wellness app built for Muslims who seek healing, resilience and emotional strength rooted in faith. Past projects includes building early product strategy for MM Chat, a UAE based social app, supporting Visareo and advising government agencies across Southeast Asia and the Gulf on digital innovation and tech adoption. Outside of tech, I serve as a Board Member of PPIS where I champion digital inclusion and empowerment for women & families across generations. My work is grounded in a simple goal. To bridge faith and technology and build what truly serves the Muslim community.

Experience

M2m digital pte ltd

Executive Director

Jun 2025Present · 9 mos · Singapore · Hybrid

  • M2M Digital builds purposeful tech for businesses, fast. We offer advisory, product design, development and GTM support. We specialise in supporting businesses that cater to the Muslim community. Clients can tap into our ready to use technology or get custom built solutions that meet their goals. From AI tools to platforms we scale ideas into products that serve
ConsultingDigital StrategyBusiness DevelopmentProduct DesignProduct Development

Mm chat

Chief Strategy Officer (CSO)

Jan 2025Present · 1 yr 2 mos

Bitsmedia

Co-CEO

Mar 2021Dec 2024 · 3 yrs 9 mos · Singapore

Business StrategyDigital StrategyEntrepreneurshipFundraisingProduct DevelopmentLeadership

Danone

Regional Business Development

Jan 2020Mar 2021 · 1 yr 2 mos · Singapore

Far east organization

General Manager

Aug 2018Jan 2020 · 1 yr 5 mos · Singapore

Compass group

Business Solutions Director

Aug 2016Jul 2018 · 1 yr 11 mos · Singapore

  • Driving profitable growth through the development and implementation of growth strategy across Compass Group sectors (incorporating sales & retention).

Danone

3 roles

Business Development Manager (APAC)

Sep 2014Aug 2016 · 1 yr 11 mos

  • Responsible for the development of Evian, Badoit & Volvic waters in key accounts across APAC region. Channels Covered; On Premise, Off Premise and E-Commerce channels.
  • New Business Development/ On Premise/ HoREca/ ECommerce / Off Premise/ Strategic Events/ Distributor Management

On Premise and E Commerce Manager

Jan 2013Sep 2014 · 1 yr 8 mos

  • Responsible for the development of evian, Badoit & Volvic waters in 2 strategic channels, HORECA ( hotels, restaurants, cafes, airlines & airports ) and E-COMMERCE channels in Singapore
  • New Business Development/ On Premise/ HoREca/ ECommerce / Distributor Management

Brand Ambassador

Sep 2011Jan 2013 · 1 yr 4 mos

  • Responsible for the development of evian, Badoit & Volvic waters in HORECA channel ( hotels, restaurants, cafes, airlines & airports )
  • New Business Development/ On Premise/ HoREca/

Pearson

Senior Business Development Manager

Jan 2007Aug 2011 · 4 yrs 7 mos

  • Account Management
  • New Business Development
  • Sales Management
  • Forecasting
  • Product Management
  • Inventory Management
  • Special Events/Project Management
  • Key Role : To recommend Vocational Titles to Higher Education Institutes.

Education

Curtin University

Bachelor of Commerce (BCom)

Jan 2008Jan 2011

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