Oct 2023 – Present · 2 yrs 5 mos

• Uncappd is the first-ever invite-only community for sales compensation professionals! Whether you're a seasoned expert or just starting your journey in this dynamic field, Uncappd is your community. We simplify the complex, share best practices, and connect you with a global network of sales comp experts.

Jan 2022 – Jun 2022 · 5 mos

• Leading the intent-based marketing efforts at Chargebee by leveraging website-level activities as well as 3rd party buyer-intent data. Optimizing existing processes to improve account identification and pipeline creation via – enrichment improvement (API-based), workflow automation, real-time alerts and notifications, personalized engagements, ad retargeting, email cadences, streamlined operations, and marketing-sales alignment exercises.
• Scaling an inbound nurturing strategy that incorporates multiple touch points like ads, emails, website, sales outreach, etc. Collaborating with the marketing and sales org to generate demand via emails, events, webinars, and other distribution channels.

Jan 2020 – Dec 2021 · 1 yr 11 mos

• Set up and scaled strategies around website/mobile experimentation, CRO and personalization, conversational marketing and sales, demand and sales alignment, and end-to-end campaign planning and management. In the last two years, I increased MQLs by 2x and sales calls by 4x by publishing new squeeze pages, optimizing existing landing pages, reporting on channel-level/campaign-level conversions, creating contextual chatbots, setting up lead bucketing, and improving sales processes.
• Additional responsibilities and focus areas: Webinar-led and nurturing-led pipeline strategies, full-funnel analytics and reporting, intent-based campaigns, ad and email copywriting, and privacy and consent management.

Jun 2019 – Dec 2019 · 6 mos

• Chargebee is a Series-H funded subscription billing and revenue management platform that powers some of the fastest growing SaaS and subscription-based companies in the world like Freshworks, Okta, Calendly, and Study.com.
• Started my career as a digital marketer at Chargebee where I was a part of the demand generation team. I worked on multiple projects and campaigns that focused on marketing strategy across the funnel from traffic to pipeline. I also focused on understanding the entire product and the sales processes. Familiar with platforms like Google Analytics, Google Ads, Facebook/Linkedin Ads, Drift, HubSpot, Clearbit, ZoomInfo, Zapier, Freshsales, etc.

Dec 2018 – May 2019 · 5 mos

• I was a member of the the Innovation and Technological Development team at Caterpillar that designed core hardware devices and the electrical and electronic sub-components. During my internship, I drafted a design guide for a Caterpillar product – Ticketing Interface Module – by doing a detailed study of the various components involved along with a real-time simulation to test out feasibility using tools like LT Spice and Octave.

May 2018 – May 2018 · 0 mo · Chennai Area, India

• Presented a full-spec report on the "North Chennai TPS, Phase II" at Athipattu by understanding the mechanism and workings of various components of a thermal power plant including Boilers, Turbines, and Generators.

Nov 2017 – Dec 2017 · 1 mo · Chennai Area, India

• Created a closed-loop water level monitoring system using PCS7 - a process control system software by Siemens, which incorporates combinational logic.

Feb 2016 – Apr 2019 · 3 yrs 2 mos

• Lights Out Please (LOP) is the official theatre club of SSN College of Engineering founded by the students of the college. The aim of the club is to create a platform for students to engage in various facets of drama including scriptwriting, acting, direction, and production. By partnering with Crea-Shakthi, a well-established theatre group, LOP has worked on 20+ ticketed productions in avenues across India. The club has also received many accolades and awards in college cultural festivals including Saarang (IIT-Madras), Festember (NIT-Trichy), and Kuruksastra (SASTRA).
• I served as a president for the club from 2018-19, and also contributed through acting, direction, scriptwriting, and production for 3 years. I was also the core organiser of the theatre events in our college cultural festivals. I hold the record of being a part of maximum number of productions hosted by the club.