Oct 2020 – Jul 2024 · 3 yrs 9 mos

Apr 2020 – Oct 2020 · 6 mos

• Leading an immensely talented team, driving our marketing efforts in the APJ region.

Nov 2015 – Apr 2020 · 4 yrs 5 mos

• Head of marketing for Dell EMC in India. Part of the leadership in Dell EMC India and Dell EMC APJ marketing.

Feb 2015 – Nov 2015 · 9 mos · Bengaluru Area, India

• Product marketing lead for SharePoint and Yammer - as part of the Office Productivity Suite. This is sold both on-premise (perpetual) as well as a SaaS based Office 365 solution stack.
• Driving the business across customer segments in the country.

Nov 2013 – Feb 2015 · 1 yr 3 mos · Bangalore, India

• Marketing for the digital media business in India. Also lead the marketing responsibility for the online Creative Cloud business (adobe.com route to market) across APAC.

Dec 2009 – Nov 2013 · 3 yrs 11 mos · Bangalore, India

• I am responsible for all areas of strategic & operational marketing – including customer experience, promotions, product launches, demand generation, building awareness and creating innovative opportunities for Adobe to build solid customer relationships in India.

Jun 2013 – Oct 2013 · 4 mos · Bangalore

• Marketing chair for the NASSCOM Product Conclave (NPC) 2013.
• Led a team of industry volunteers for marketing efforts around the conference. NPC is the largest software products conference in India, bringing stakeholders in the ecosystem together - startup entrepreneurs, investors, product companies etc. NPC '13 was held in Bangalore (Oct 28-30) and had 1600+ attendees. Details at http://productconclave.nasscom.in
• This was a purely volunteer effort on my part for NASSCOM.

Feb 2008 – Dec 2009 · 1 yr 10 mos

• Product marketing strategy and tactics, product promotion and awareness among the target audience (extensive Web 2.0 marketing techniques to drive demand generation)
• Customer segmentation and analysis - understanding segment behavior - exploring new avenues/programs to reach and suit the target audience
• Executing online and offline outreach programs, co-marketing with partners
• Creating product messaging, product pitches and product positioning collateral
• Experience in marketing to the virtualization community.
• VMLogix was acquired by Citrix in Aug/Sept 2010.

Dec 2006 – Jan 2008 · 1 yr 1 mo

• Business development and Business operations.
• Driving partnerships and awareness with Indian SIs around Microsoft products and technologies. Also managed the Microsoft India Dev Center business relationship with the technology (dev/test) vendors.

May 2006 – Dec 2006 · 7 mos

• Detailed understanding of the communications sector arena and actively promoting Microsoft products and integrated solutions in this space.
• Responsible for defining the specifications of key Microsoft products and solutions in this area that will realize, create strategic differentiators and advance the product value proposition.
• Close interaction with frontline sales and consulting to understand customer experiences around the Microsoft offerings.

May 2000 – Apr 2005 · 4 yrs 11 mos

• Responsible for end to end processes and execution in consulting engagements, including customer management, technical consulting delivery and new business development.
• Executed as a lead, software development projects (in depth knowledge of several network protocols) and as an IT consultant advising senior network engineers (CCIEs) on network design and performance optimizations.
• Ensured superior customer satisfaction on all consulting engagements over the five year period, while remaining under budget on the project. Significant percentage of my engagements were with repeat customers.
• Rapid promotions during the course of my career at OPNET.

Aug 1997 – May 2000 · 2 yrs 9 mos

• Conducted research in the area of network engineering, design and performance analysis
• Collaborated on my research work with other universities in the US, Govt. lab researchers (sandia) as well as industry researchers (Motorola, GTE)
• Actively published research in leading IEEE journals and conferences
• Conducted a network engineering workshop jointly with the wireless lab in the EE dept. at ASU