Axel K. — CEO

I build AI-powered product marketing engines that turn complex vertical SaaS into category leaders—built for enterprise scale. Visionary. Transformer. Empathetic. Leader. Fluent in German, French, Spanish, and English. Scale and impact: - Operate at $1B+ ARR in global enterprise and vertical SaaS; lead 25-person Product Marketing & Developer Relations teams with a $7M budget. - Drive enterprise go-to-market, product launches, and sales enablement—3 major releases/year—shaping ~$500M enterprise pipeline across complex deal cycles. AI transformation: - Launched predictive AI and agentic AI products; operationalized 28 AI “teammates” to improve enterprise sales productivity, adoption, and revenue velocity. - Embedded Challenger Sales messaging and outcome-based PMM to align Product, Sales, and Marketing across complex enterprise buyers and buyer journeys. Ecosystems and community: - Scaled a 25k developer community at 18% CAGR; created DevSummits and global Hackathons to increase developer adoption and ecosystem engagement. Monetization and positioning: - Increased win rates by 8% over 18 months via market repositioning, pricing and packaging; lifted average ticket (+3%) and EBITDA (+2%). - Led a large-scale rebrand with zero domain authority loss; built insight-led GTM, enterprise sales enablement, competitive intelligence, and analyst relations programs. Industry focus and domains: - Fintech (virtual data rooms, capital markets, risk and compliance) and insurance technology (P&C, life, benefits), plus adjacent regulated verticals where data, compliance, and workflow automation drive advantage. Market validation: - Gartner Magic Quadrant “leader of leader,” with leadership in Forrester Wave and IDC MarketScape. - Awards: Product Marketing Alliance Top 100 Influencer, Sharebird Top 100 Mentor, SiriusDecisions Product Marketer of the Year (2018).

Stackforce AI infers this person is a SaaS product marketing leader with a strong focus on AI-driven strategies.

Location: Washington, District of Columbia, United States

Experience: 22 yrs

Skills

Product Marketing
Go-to-market Strategy
Sales Enablement
Pricing Strategy
Marketing Strategy
Brand Management

Career Highlights

Led AI product launches driving significant sales productivity.
Scaled a 25k developer community with innovative engagement strategies.
Achieved $1B+ ARR growth through strategic product marketing.

Work Experience

Guidewire Software

Vice President Product Marketing and Developer Relations (3 yrs 3 mos)

Product Marketing Hive

PMM Hive Executive Member (2 yrs)

EIS Ltd

VP Product Marketing and Sales Enablement (11 mos)

Demand Metric

Advisory Board (1 yr 11 mos)

Datasite

VP Marketing Americas (5 mos)

Product Marketing Alliance

Product Marketing Alliance Founding Member (0 mo)

The CMO Club

Member (4 yrs 7 mos)

Datasite

VP Brand & Communications (9 mos)

VP Global Field Marketing (1 yr 1 mo)

VP Product Marketing & Pricing (5 yrs 9 mos)

Software AG

Executive Director Cloud Solutions (4 yrs)

Kalibrate Technologies

VP Market Strategy (1 yr)

IntraLinks

Director Product Marketing (3 yrs)

COLT

Head of Group Corporate Communications (4 yrs)

Education

MBA at Nyenrode Business University

MA at University of Kent

at Universidad Nacional Autónoma de México

at Ecole Europeenne Bruxelles I

Axel K.

CEO

Washington, District of Columbia, United States22 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Led AI product launches driving significant sales productivity.
Scaled a 25k developer community with innovative engagement strategies.
Achieved $1B+ ARR growth through strategic product marketing.

Stackforce AI infers this person is a SaaS product marketing leader with a strong focus on AI-driven strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategySales EnablementPricing StrategyMarketing StrategyBrand Management

Other Skills

Artificial Intelligence (AI)Generative AI for ManagementPositioning (Marketing)Team LeadershipCommunity EngagementEvent ManagementMarket IntelligenceAnalyst RelationsProject ManagementContent MarketingCompetitive PricingProduct Launch PlanningMergers & Acquisitions (M&A)Demand GenerationDigital Marketing

About

Experience

22 yrs

Total Experience

2 yrs 9 mos

Average Tenure

3 yrs 3 mos

Current Experience

Guidewire software

Vice President Product Marketing and Developer Relations

Feb 2023 – Present · 3 yrs 3 mos

As part of the extended management team, I lead the global product marketing and developer relations function for a $1B ARR B2B enterprise SaaS company. Accountable for product positioning, messaging, naming, and go-to-market strategy for product launches and releases, ensuring compelling storytelling and market impact. I oversee three major annual releases, serving the global P&C insurance industry, enterprise and inside sales teams, and a 25,000-member system integrator (SI) community.
Operationalized Challenger Sales framework
Created Product Marketing Operating System
Introduced GenAI and agentic workflows
Onboarded AI teammates into department
Turned team around to achieve an eNPS score of 75
Led '23 and '24 keynote for Guidewire’s annual customer conference (Sat. 4.67)
Led on keynotes for regional conferences in EMEA and APAC (Sat. 4.6)
Executive sponsor for the first DevSummit with 500+ attendees
20% growth in adoption of a 15,000-strong developer community
~40% ARR growth & 30% pipeline growth to surpass $1B in revenue
introduced enterprise-wide naming framework

Artificial Intelligence (AI)Generative AI for ManagementPositioning (Marketing)Sales EnablementTeam LeadershipProduct Marketing+1

Product marketing hive

PMM Hive Executive Member

Jun 2022 – Jun 2024 · 2 yrs

Product Marketing Hive is a product marketing community that gives back. PMM Hive offers free resources and a supportive community of experienced product marketers from across the globe.

Eis ltd

VP Product Marketing and Sales Enablement

Feb 2022 – Jan 2023 · 11 mos · Remote

Recruited by TPG-backed EIS to build Sales Enablement and modernize Product Marketing across Life, P&C, Benefits, and Health—creating an insight-led GTM model that aligned product strategy, field execution, and buyer engagement across the US and EMEA.
Built the enablement backbone: launched Showpad in 60 days (Salesforce/GDrive integrated), centralized ~100 assets, and drove ~90% weekly seller adoption.
Defined GTM architecture: clarified portfolio for Health and P&C (repackaged Health; added P&C billing) and set dedicated pricing for cloud modules to improve enterprise deal clarity.
Operationalized buyer and competitive strategy: delivered role-based onboarding, 2 sales playbooks, and 4 battlecards to enforce consistent positioning.
Established an insights-to-action loop: ran 12 Clozd win/loss interviews and rewired the tech-buyer playbook around business outcomes and executive value.
Elevated market credibility: briefed Gartner, Celent, SMA, and Aite-Novarica for mentions; led the first SKO to align priorities and operating cadence.

Product MarketingMarket IntelligencePositioning (Marketing)Pricing StrategyAnalyst RelationsSales Enablement

Demand metric

Advisory Board

Dec 2020 – Nov 2022 · 1 yr 11 mos

Coach to CEO and Advisor to select clients on Go-to-market transformation

Content MarketingCompetitive PricingProduct Launch PlanningMergers & Acquisitions (M&A)Sales EnablementProduct Marketing+1

Datasite

VP Marketing Americas

Apr 2019 – Sep 2019 · 5 mos

Product marketing alliance

Product Marketing Alliance Founding Member

Jan 2019 – Jan 2019 · 0 mo

The cmo club

Member

Sep 2018 – Apr 2023 · 4 yrs 7 mos

Datasite

3 roles

VP Brand & Communications

Dec 2017 – Sep 2018 · 9 mos

Demand GenerationDigital MarketingField MarketingMarketing Strategy

VP Global Field Marketing

Nov 2016 – Dec 2017 · 1 yr 1 mo

BrandingPublic RelationsBrand Management

VP Product Marketing & Pricing

May 2016 – Feb 2022 · 5 yrs 9 mos

Lead executive on product marketing, pricing and content marketing for a $500M - $1B rev. company. Transitioned function through a transformational divestiture resulting in the Datasite SaaS business with >20% growth, >20% margin. Highlights include $2M EBITDA lift via pricing change; 5 Tier 1 product launches; a complete rebrand of the company; award-winning content production

Software ag

Executive Director Cloud Solutions

Jan 2012 – Jan 2016 · 4 yrs

Spearhead company's transition to cloud
Develop on-demand business model. Change management in sales operations, sales enablement, client success management and product management. Operational readiness planning for SaaS offering. M&A in PaaS sector. Creation of managed services. Member of International Pricing Committee. Founder of Global Security and Privacy Committee.

Kalibrate technologies

VP Market Strategy

Jan 2011 – Jan 2012 · 1 yr

Product growth planning and turnaround management
Integrated acquisition. Re-positioned 2 main offerings in predictive analytics market, achieving category leadership in location intelligence and pricing intelligence. Creation of 18 months out roadmap. Definition and launch of SaaS offering. Introduction of product KPIs. Succesful exit by VC

Analyst RelationsProduct Marketing

Intralinks

Director Product Marketing

Jan 2008 – Jan 2011 · 3 yrs

Owned EMEA product marketing for IntraLinks’ dealmaking and collaboration products—flagship VDR and the introduction of VIA—reporting to the SVP & GM International.
Delivered ~109% ARR growth over three years ($23M → $48M), strengthening EMEA’s contribution to the company’s 2010 NYSE IPO narrative.
Shifted the region to a tiered pricing and packaging model, clarifying value ladders, improving deal quality, and enabling cleaner enterprise upsell paths.
Led the full commercialization lifecycle in EMEA—market intelligence, positioning/messaging, regional launches, sales and channel enablement—while influencing Sales, Product, and Finance as a sole contributor.