Pooja Kulkarni

Product Marketing Manager

Pune, Maharashtra, India9 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven expertise in B2B marketing and digital strategies.
  • Successfully increased subscriber base and engagement metrics.
  • Experienced in leading marketing teams and campaigns.
Stackforce AI infers this person is a B2B SaaS marketing professional with strong digital marketing capabilities.

Contact

Skills

Core Skills

Product MarketingB2b MarketingDigital Marketing

Other Skills

BloggingBusiness AnalysisBusiness-to-Business (B2B)CClient DevelopmentCompetitive AnalysisContent DevelopmentCustomer Relationship Management (CRM)Email MarketingGoogle AdwordsGoogle AnalyticsLead GenerationManagementMarket ResearchMarketing Strategy

Experience

9 yrs 8 mos
Total Experience
1 yr 11 mos
Average Tenure
7 yrs 2 mos
Current Experience

Hcl technologies

Senior Executive- Digital and Product Marketing

Mar 2019Present · 7 yrs 2 mos · Pune Area, India

Business-to-Business (B2B)Software as a Service (SaaS)Web Content WritingProduct MarketingB2B Marketing

Ssi schäfer

Assistant Manager Business Development

Oct 2017Nov 2018 · 1 yr 1 mo

Business-to-Business (B2B)Web Content WritingB2B Marketing

Mak online solutions pvt. ltd.

Marketing and Business Development Consultant

May 2017Aug 2017 · 3 mos

  • Worked as Marketing and Business Development Consultant for MAK Online Solutions from off-site.
  • Work Activities:
  • 1. Planning and executing digital marketing campaigns and business development activities
  • 2. Conducting keyword research, building on and off page SEO strategies
  • 3. Developing content for the website
  • 4. Planning social media strategies
  • 5. Content marketing on social media channels
  • 6. Performing prospecting activities, bidding activities
  • 7. Handling business enquiries and analyzing business requirements

Transpacific software pvt. ltd.

Marketing Executive

May 2017Jun 2017 · 1 mo · Mumbai Area, India

  • 1. Developing and implementing branding strategy
  • 2. Developing marketing collateral for the company
  • 3. Strategizing and executing social media marketing activities
  • 4. Managing a team of three people and monitoring their work
  • 5. Analyzing consumer behavior on social media and various
  • digital channels and utilizing this insight to strengthen
  • further activities
  • 6. Industry and market trends research
  • 7. Executing Email & Influencer marketing
  • 8. Conducting lead generation activities & managing CRM system
  • 9. Handling business enquiries & analyzing business requirements

Little passports edutours pvt. ltd.

Marketing Intern

Apr 2016Jun 2016 · 2 mos · Mumbai Area, India

  • 1. Planning & executing Digital Marketing and PR campaigns to improve reach and visibility of the company (http://www.littlepassports.in)
  • 2. Tracking and reporting website traffic using Google Analytics.
  • 3. Increased subscriber base of the company by 211, improved reach of the company on Facebook by 2329 and total engagement (likes, comments & shares) by 16
  • 4. Achieved non-paid features for company in The Hindu, Financial Express and sheroes.in

Pranav systtech pvt. ltd.

Associate Lead-Client Management

Nov 2014Jun 2015 · 7 mos · Pune Area, India

  • 1. Conducting Research & Analysis of marketing trends in SAP
  • ERP industry and Competition Analysis
  • 2. Understanding requirements & pain points of leads, prospects
  • & clients & mapping them with best suitable business solutions
  • 3. Consistently involved in negotiations, follow ups & meetings
  • with the leads, prospects and clients
  • 4. Generated prospective leads & arranged demonstrations
  • 5. Mentored workforce of four in Sales Dept. & trained them
  • 6. Prepared invoices and developed company brochure
  • 7. Involved in carrying out email marketing
  • 8. Generated sales revenue of Rs. 50 Lac by closing leads

Greenpeace

Marketing Executive

Apr 2014Jun 2014 · 2 mos · Pune Area, India

  • 1. Was Responsible for taking up appointments and meeting corporate officials to conduct BTL Activity in their company premises.
  • 2. Giving the presentations to company employees and convincing them to support Greenpeace monetarily and morally
  • 3. Acquired 45 supporters and generated about 440 leads and got appreciation and reward for the same

Cognizant

Programer Analyst Trainee

Feb 2013Sep 2013 · 7 mos · Chennai Area, India

  • 1. Worked in Q&A department for the US client
  • 2. Performed vital role in understanding client’s requirement and
  • analyzing them
  • 3. Was responsible for preparing test cases and executing them
  • 4. Was responsible for logging the defects and coordinating with development team
  • 5. Frequently interacted with on-site team and client
  • 6. Developed leadership skill and team spirit through leading a batch of 50 people in Cognizant Academy

Education

NL Dalmia Institute of Management Studies and Research

Master of Business Administration (MBA) — Marketing

Jan 2015Jan 2017

Walchand college of Engineering Sangli

Bachelor of Technology (BTech) — Mechanical Engineering

Jan 2008Jan 2012

Sangmeshwar College, Solapur Maharashtra

HSC — Science

Jan 2007Jan 2008

Jnana Prabhodhini, Solapur, Maharashtra

SSC

Jan 2005Jan 2006

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