Tanmay V.

Product Marketing Manager

Pune, Maharashtra, India12 yrs 5 mos experience

Key Highlights

Proven track record in B2B marketing leadership.
Expertise in product marketing and go-to-market strategies.
Strong ability to translate complex technology into clear messaging.

Stackforce AI infers this person is a B2B marketing leader in the SaaS and IT services industry.

Contact

Skills

Core Skills

Product MarketingB2b MarketingCustomer MarketingDemand GenerationGo-to-market Strategy

Other Skills

ABMAnalyst RelationsB2B Marketing StrategyBusiness AnalysisBusiness IntelligenceBusiness MarketingBusiness StrategyCRMContent DevelopmentContent StrategyCustomer CommunicationDigital MarketingField MarketingGrowth MarketingIndustry Analyst Relations

About

Experienced B2B marketing leader with a proven track record in the tech and IT services space, with a focus on driving growth for enterprise and SaaS businesses. I bring deep expertise across product marketing, industry marketing, and go-to-market strategy—helping SaaS and services companies position their offerings, generate demand, and scale in competitive markets. My strengths lie in translating complex technology into clear, compelling messaging, aligning cross-functional teams, and building marketing strategies that fuel pipeline and revenue. I’ve led initiatives across product launches, ABM, market research, and brand building—always with a focus on business impact. An alum of IIT Bombay with a Master of Management and a Computer Engineering degree from Pune University, I combine technical insight with strategic marketing leadership to connect solutions with real-world customer needs.

Experience

Avalara

Senior Product Marketing Manager

Dec 2024 – Present · 1 yr 3 mos · Pune, Maharashtra, India · Hybrid

Leading product marketing for content portfolio for Avalara's tax compliance products like Avalara Tax Research (ATR), Avalara Tax Content (ATC), and Exemption Certificate Management (ECM).
I bridge content strategy and product marketing to simplify the complex world of tax compliance, launch products, drive go-to-market success, and enable sales with compelling narratives that resonate with our audience. Passionate about turning product capabilities into customer value.

Product MarketingContent DevelopmentProduct LaunchB2B MarketingIntegrated Campaign Planning

Icertis

Senior Marketing Manager

Mar 2024 – Nov 2024 · 8 mos · Pune, Maharashtra, India

Customer MarketingMarketing Campaign ManagementB2B Marketing

Sutherland

Director - Marketing

Jan 2023 – Feb 2024 · 1 yr 1 mo · Pune, Maharashtra, India · Remote

Demand GenerationSolutions MarketingProduct Marketing

Zensar technologies

2 roles

Head of Marketing - Industry Solutions

Promoted

Jan 2021 – Dec 2022 · 1 yr 11 mos

Demand GenerationGo-to-Market StrategyB2B MarketingIndustry Analyst RelationsABMProduct Marketing+1

Marketing Manager

Mar 2019 – Apr 2021 · 2 yrs 1 mo

Key areas:
Industry marketing
Products & Solutions marketing
Demand Generation
Campaign & Content management

Yash technologies

2 roles

Deputy Manager - Marketing and Strategy

Promoted

Jan 2018 – Feb 2019 · 1 yr 1 mo

Key responsibilities:
o Marketing Campaign Management o Competitive Analysis
o GTM Strategy o Account Mining Research
o Advertising Strategic Planning and Execution o Market Research
o Digital Marketing Planning and Execution o Branding & MarCom Activities
o Account Based Marketing

Asst. Manager - Marketing and Communications

Jun 2014 – Dec 2017 · 3 yrs 6 mos

Marketing Management
Branding and Marketing communication
Content creation and management
Campaign Management
Market Research

Titan company limited

Summer Intern

May 2013 – Jun 2013 · 1 mo

• Market Research & Development

Benchmark six sigma

Marketing Intern

Dec 2012 – Dec 2012 · 0 mo

• Market Research and Meeting setting

Electracard services (now acquired by mastercard)

Technical Associate

Jul 2010 – Jul 2011 · 1 yr

Performed Requirement and Impact analysis of issues and coding and unit testing of various enhancements
Mentored new recruits and conducted training sessions for new members in the team
Designed and prepared High and Low Level Designs and other batch process document for the enhancements
Handled roles and responsibility as a primary owner of the customers assigned for a particular product