Jul 2015 – Jan 2017 · 1 yr 6 mos · India

• BlaBlaCar is the world’s largest peer-to-peer, inter-city carpooling community with 40+ million members across 22 countries and moved 50+ million riders last year. As part of the core team, I was responsible for growing a community of carpoolers from scratch to millions in less than 2 years.
• I focused on 'Activating. Engaging. Retaining.' every user of the service in India.
• Developed the overall brand, content, communications & events strategy for India
• Spearheaded marketing resource management (MRM) across digital platforms (Email, blogs, social media, SEO/SEM) targeted at user activation and retention; achieved 40% YoY growth in organic member acquisition
• Led user research projects for marketing insights among active members, non-members, and inactive members; achieved 7% growth in monthly real active users
• Built and supervised a team of 6 executives to manage member interactions leading to a 4-point increase in member NPS; team model was replicated in 5 other countries

May 2014 – Jun 2015 · 1 yr 1 mo · Gurgaon

• As the only hire in Marketing, I helped in getting Sucré listed as the highest rated patisserie in Delhi NCR within 6 months since launch on India’s leading online restaurant search & delivery service portal (from amongst 800 patisseries and bakeries) and retained this distinction for the next 18 months.
• I primarily focused on
• Brand development: Developed a marketing and brand strategy based on market insights, consumer demands and emerging trends in the Food & Beverages Industry; developed communications strategy for all marketing channels.
• Consumer Marketing: Built and managed the company’s social media profiles and presence; Built Customer Relationship Management (CRM) initiatives; Planned and executed internal and external events for the company
• Partnerships and Business Development: Identified key opportunities for collaboration
• with various partners to drive product visibility in the Delhi NCR region; Built a community of brand followers and media relationships (Bloggers, Food reviewers etc); Built product sales through retail and corporate channels.
• Sucré is an online patisserie with a central kitchen in Gurgaon.

Apr 2014 – May 2014 · 1 mo

• I worked as a consultant in the Gurgaon office with experience across India, Africa & Australia on risk & regulatory consulting assignments in Banking, Telecom, Insurance & Fertilizer industry.
• I worked on the following projects:
• Leading bank in Australia & surrounding geographies: Risk management services & prepared delivery model to transition the risk management profile to India. Led a team of 13 members on providing the above risk management service in India.
• Large Health Insurance Company in India: Enterprise risk management as per the COSO framework.
• Leading Telecom Operator in Africa – End to end customer service delivery process review
• Leading Telecom Operator in India – Information security assessment for the group companies
• Leading Fertilizer Manufacturer in India – Information Security assessment in line with ISO 27001
• Authored a thought leadership on “Cyber Threats: Emerging Trends in India”.

Apr 2013 – Apr 2014 · 1 yr

Jul 2011 – Apr 2013 · 1 yr 9 mos

May 2009 – Apr 2010 · 11 mos · New Delhi Area, India

• The YP Foundation is a youth run and led organization that supports and enables young people to create programmes and influence policies in the areas of gender, sexuality, health, education, the arts & governance. Founded in 2002, TYPF has since set up over 300 projects working with 450,000 young people across 18 states in India.
• I worked in Collaboration with United Nations Development Program (UNDP) and The Commonwealth Human Rights Initiative (CHRI) on a project termed ‘What does your Vote want? – Exploring the RTI Act.’
• I primarily focused on:
• Project conceptualization & fundraising
• Handling collaborations & partnerships
• Training a team of 15 volunteers on The Right to Information Act, 2005.
• Conducting facilitative workshops in colleges in the NCR region
• Project Impact assessment