Jan 2020 – Jan 2021 · 1 yr

Oct 2016 – Jan 2020 · 3 yrs 3 mos

• Enabling faster and more effective growth through strategic take on the combination of Sales, Marketing, and Events. Key team member of Idean Global Marketing Team. Executing Idean's marketing strategy, budget, campaigns, and execution strategies. In addition, responsible for comprehensive planning, project management, and creative execution of marketing tactics globally (US & Europe).

Dec 2014 – Nov 2016 · 1 yr 11 mos

• Idean is a global design firm that works with the world's leading companies, helping them to create long-lasting relationships with their customers, through truly enchanting and elegant experiences. The design firm which was founded in Finland in 1999 already works with a number of global brands including IBM, Volkswagen, Samsung, John Deere, and Sony and has built a strong reputation across Europe, Asia, and North America.

Feb 2017 – Feb 2021 · 4 yrs

Mar 2013 – Nov 2014 · 1 yr 8 mos · New York, NY

• Account Manager for a mobile ad serving and tracking platform, S4M (Solutions4Mobile Inc.) that has partnered with GroupM, Omnicom, and Aegis amongst others in Europe and the USA.
• Establishing relationships with media agencies and advertisers in the US
• Certifying ad networks and publishers such as Pandora, ESPN, Fox News, WSJ, Kargo, MobileTheory, Nativo, Mixpo, Advertise.com, Flipboard etc.
• Enabling ad serving and tracking of mobile ad campaigns; launch, trafficking and reporting
• Product development and troubleshooting on Atlassian Confluence and JIRA
• In charge of the company's social media strategy; Twitter, Facebook, Wordpress blog, Pinterest, and Slideshare accounts

Sep 2012 – Feb 2015 · 2 yrs 5 mos · New York, NY

• Founder of a music and tech consulting company
• Clients include: Beatsy (dj booking platform), Playmysong (app), Music Kickup (record label in the cloud and digital distributor), Random (app), New Cut! (export event), Melod.io (app), Kokoro & Moi (design services) etc.
• Providing market research, business development, PR, and marketing services for international start-ups, ranging from music companies to mobile applications
• Expertise in Finnish and Nordic business and entry to the US market, communication, and sales development
• + Artist development and tour production (2013) for Finnish soul artist ANNI @annimattila

Sep 2011 – Oct 2012 · 1 yr 1 mo · New York City Metropolitan Area

• Working with Nordic technology startups and businesses with their expansion strategies to the US market. Mainly entertainment apps and Internet products.
• Processing market research and competitor analyses. Projects include finding, employing, and utilizing street teams and evaluating similar products in the market.
• Building lead generation and network opportunities
• Incorporation of the businesses; assisting in insurance evaluations, payroll and staffing quotes
• Basic financial accounting, taxation matters
• Additional duties:
• Market analysis; growth, globalization, technology directions
• Translation services (FIN-ENG-FIN)
• Product/service customer integration analysis
• Responsible for company's social media aspects (Facebook, Twitter/Tweetdeck, website appearance)

Jun 2011 – Aug 2011 · 2 mos · New York

• Part of compulsory Master's Degree internship requirements.
• Managing publishing income streams to the rights holders
• Working with copyright societies
• Analyzing prospective acquisitions, both on financial and legal side
• Media content management of the assets
• Part of the company's social media team

Jan 2011 – May 2011 · 4 mos · New York City Metropolitan Area

• Part of compulsory Master's Degree internship requirements.
• Collecting, analyzing, and reporting international music sales and radio ratings, and delivering weekly one-sheets
• Assisting in building global marketing strategies
• Expense accounting

Jun 2008 – Jan 2009 · 7 mos · Helsinki, Finland

• Project management for the presence of Finnish music companies at Popkomm (GER), Music & Media (FIN), and Midem (FRA)
• Managing schedules, itineraries, and panels of the 80 international music industry professionals (inc. Seymour Stein, Sat Bisla, Rolling Stone journalists) during Music & Media
• Also worked with Music Export Finland during This Is It event in Helsinki in 2009.

Mar 2008 – Feb 2010 · 1 yr 11 mos · Helsinki, Finland

• Tour production of company's biggest artists (Poets of the Fall, Don Johnson Big Band, Paleface, Janna etc.) in Finland and abroad, such as U.S. and Japan
• Responsible for financial matters, such as settlement of artists' accounts, payroll, accounts receivable and accounts payable
• Analyzing artist management strategies, and communicating with global license partners in India, Germany, USA and Japan.
• Head of digital marketing and communications; e-mail marketing, online presence, establishing and maintaining company's social media accounts

Jan 2006 – Aug 2014 · 8 yrs 7 mos · Finland

• A dedicated member of Finarte, a family-owned rug business. Finarte is the leading design house for Finnish rugs. The history of rugs in every Scandinavian home is long, and we aim to maintain these traditions with new colors and styles.
• Established in 1985 by a couple, designer and pioneer of the Finnish rag rug Eija Rasinmäki and businessman Erkki Immonen, Finarte designs and manufactures affordable, sustainable rugs which balance a traditional Finnish weaving heritage with a contemporary Finnish design sensibility. Now a lifelong commitment in two-generations, Finarte carries on the same ethos with the same passion as over thirty years ago.