Iwona Berny

Digital Marketing Specialist

Cracow, Małopolskie, Poland11 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 15 years in brand and marketing communications.
  • Expert in global marketing campaign execution.
  • Proven track record in enhancing customer satisfaction.
Stackforce AI infers this person is a Marketing Communications Expert with extensive experience in B2B and B2C environments.

Contact

LinkedIn

Skills

Core Skills

Marketing CommunicationsBrand And Communication StrategyBrand ManagementCustomer ServiceBusiness DevelopmentMarket ResearchJournalism

Other Skills

AdvertisingBrand awareness campaignBusiness InsightsCRMCampaign ExecutionCampaign executionChange managementContent creationContent strategyCorporate CommunicationsCreative content creationCustomer relationsEvent managementGlobal marketing campaignsGo-To-Market strategy

About

I have more than 15 years of successful experience in brand & marketing communications, customer relations and media. I am a marketing communications manager with a strong brand building background in brand communication strategy for products & services, both in B2B & B2C environment, and organization of key Industry events: BioTechX Europe, IAA Mobility Munich, Paris Motor Show, HLTH, MWC Barcelona, CES Las Vegas, DTW Copenhagen. Responsible for consumer selling stories and creative industry content creation within various digital channels and print with expertise in video advertising. Development of end-to-end communication 360 degree campaigns, including planning, creation, implementation & evaluation. Always acted as leader in cross-functional project teams on Global level, being a data-driven and results-oriented person. Accomplished in growing customer satisfaction and sales by optimization and development of marketing tools. Driving results by providing a well-defined vision and building long-term brand and communication strategy. I deliver strong business and communication results with constant hunger to learn new areas of expertise and deepen the knowledge by participating in an external and internal additional trainings (Marketing Management with IMD Business School and Strategy and Planning in Digital Marketing with DMI PRO), as well as various workshops. I have strong leadership and strategic thinking skills, with a track record of influencing key stakeholders. I find myself perfectly in fast-changing environment. I am always seeking an opportunity to do more and challenge myself as well as the status quo. Self-driven, highly adaptable & pro-active with high self-motivation. Work with the minimum of supervision being engage into new projects, always pursue designed goals.

Experience

Capgemini

Global Industry Marketing Manager

Jul 2022 – Present · 3 yrs 8 mos · Cracow, Małopolskie, Poland

  • Strategic marketing leader and advisor on a global scale for Telco, Automotive & Life Sciences Industries.
  • Developing and executing global marketing campaigns working with Capgemini global industry leaders, taking a customer-first, industry-centric, content-rich campaign approach with Capgemini’s global activities in the market to elevate the company's brand and make recommendations on the best way forward.
  • Managing external & internal partners on the content creation for offer launches, Analyst & Advisor relations, the Capgemini Research Institute, External & Internal Communications.
  • Planning & execution of Industry events: preparing the creative assets, ensuring the brand presence and support business in building & curating partner & clients relationships. Managing events' logistics, budgeting, post-event evaluation.
  • Acting as an important liaison with other marketing and communications and business leaders to facilitate industry marketing strategies, evaluating the ROI.
  • Organization of the key events – Industry technology event in Barcelona, Mobile World Congress 2023, Telco event in Copenhagen Digital Transformation World 2022 & 2023, CES 2024 in Las Vegas.
  • Led the internal & external marketing campaigns around key offers launches, activating key company channels.
Strategic marketingGlobal marketing campaignsContent creationEvent managementROI evaluationMarketing Communications+1

Amway europe

2 roles

Senior Communication Project Leader in Brand Marketing Communications

Promoted

Jan 2019 – Jul 2022 · 3 yrs 6 mos · Cracow, Lesser Poland District, Poland

  • On top of daily responsibilities:
  • Leading the project of brand awareness campaign: website development and mobile app creation in collaboration with different stakeholders/cross-functional team. Full responsibility for the communication strategy on various channels, KPIs & targets creation and further analysis.
  • Responsible for content creation and brand positioning together with Brand Manager, involved in initial stage of the project when defining the overall strategy and product development with R&D.
  • Execution of Consumer and Market Research for product launches in cooperation with Brand Managers and R&D. Analysis of competitors and Market Research data for further development
  • of Marketing and Creative Content Strategy.
  • Leading the projects of continuous improvement/change management and new process creation related to Brand
  • and Communication Strategy around the product launches.
  • Support and train, guide and mentor new recruits, help them achieve business goals and objectives. Responsible for recruiting
  • a new intern.
Brand awareness campaignContent creationMarket researchChange managementBrand and Communication StrategyMarketing Communications

Communication Project Leader in Brand Marketing Communications

Jul 2015 – Dec 2018 · 3 yrs 5 mos · Cracow, Lesser Poland District, Poland

  • Projects in different timelines: 07.2015 - 09.2016; 06.2017 - 12.2018
  • Responsibilities:
  • Management of around 14 Brand and Communication projects (360 Degree) related to product launches for Beauty, Nutrition and Home categories for Europe according to predefined design standards and agreed budget.
  • Responsible for Creative Content creation and product branding together with Brand Managers; creation of communications materials including feedback and approvals from different departments, alignment with 30 European markets' specifics, legislative and regulatory requirements.
  • Acting as Communication Strategy owner for given product and brand launches, being a leader in cross-functional teams across Europe, developing Go-To-Market strategy.
  • Specialized in products from Nutrition category related to food and supplements.
  • Responsible for Communication Channels Strategy, including later evaluation of the chosen strategy and its accuracy (digital campaigns tracking versus KPIs).
  • Projects duration: 4 - 12 months, multiple assets creation for each project (print, digital: online content, html videos, animations, Social Media), as well as promotional campaign on various Digital Channels.
  • Execution of translation and localization of communication materials for more than 30 markets and language versions.
  • Management and support for the agencies and other external vendors involved in the projects such as translation and creative agencies, printing houses; including agencies’ briefing.
  • Close collaboration with different departments within the company located across Europe, cooperation with Global and Regional Teams (United States, India, South Africa).
Brand managementCreative content creationGo-To-Market strategyBrand ManagementMarketing Communications

Perkinelmer, inc.

Orders and Customer Relations Management

Sep 2012 – Jun 2015 · 2 yrs 9 mos · Cracow, Lesser Poland District, Poland

  • Responsibilities:
  • Sales order processing of diagnostics and radioactive products (for Italy, South Africa, Emerging countries).
  • Investigate, handle and follow-up complaints from customers, customers’ inquiries and proactively resolve escalated customer issues.
  • Participation in the process of introducing new business line
  • as well as Continuous Improvement and stabilizing the existing processes.
  • Involved in Business Development and Transition of operations, coordination and preparation of various reports.
  • Liaise throughout different departments within the company for proper information and document flow in accordance with the procedures’ requirements.
  • Act as the Mentor and Expert within the team for new joiners.
  • Involved in Marketing Project for Krakow Business Run 2014.
  • Creation of a positive image of the company among the customers; implement Continuous Improvement ideas into the daily work and diverse Communication and Marketing projects.
Customer relationsSales order processingBusiness developmentCustomer ServiceBusiness Development

Iwd market research

Project Manager in Market Research

Oct 2011 – May 2012 · 7 mos · Cracow, Poland. Liguria, Lazio, Lombardia, Italy

  • (different projects with different timeline/duration)
  • Responsibilities:
  • Management of around 50 supervisors and their performance. Management of the Project Managers team including their administrative tasks.
  • Marketing Research Project coordination for two supermarkets (Italy).
  • Recruitment (approximately 50 employees, pollsters).
  • Preparation of working plans and shifts.
  • Providing the surveys in supermarkets.
Market researchProject coordinationRecruitmentMarket Research

Twojaeuropa.pl, tvn programme “uwaga”, gazeta wyborcza kraków, onet.pl

Journalism & Media experience

Jun 2010 – Sep 2011 · 1 yr 3 mos · Cracow, Lesser Poland District, Poland

  • Experience within different periods of time.
  • Responsibilities:
  • Writing articles on international and local matters.
  • Translation of foreign articles.
  • Check and follow up of the polish news agency “PAP”.
  • Research of possible topics for the programme.
  • TwojaEuropa.pl, Advertising Department
  • Selling advertising space.
  • Maintain relations with the customers, recruiting new clients.
  • Preparing offers in Polish and English.
WritingTranslationAdvertisingJournalism

Education

Jagiellonian University

Master's Degree — Journalism and Social Communication

Jan 2008 – Jan 2010

Vilniaus universitetas / Vilnius University

Bachelor's Degree — Socrates Erasmus

Jan 2006 – Jan 2007

Jagiellonian University

Bachelor's Degree — Journalism and Social Communication

Jan 2004 – Jan 2007

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