Tanya Malhotra

Business Development Executive

Gurgaon, Haryana, India10 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 9+ years of experience in brand marketing.
  • Expert in developing integrated marketing campaigns.
  • Strong background in consumer insights and media management.
Stackforce AI infers this person is a Brand Marketing Expert with extensive experience in B2C marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyIntegrated Marketing

Other Skills

Creative StrategyBrand ManagementMarketing Communications PlanningResearchTeamworkMicrosoft WordPowerPointEnglishAutoCADPublic SpeakingSPSSManagement

About

Tanya is currently working as the Brand marketing lead for Uber India. She is a passionate marketer with 9+ years of rich experience in marketing strategy, brand management, media management, CRM and consumer insights In her current role, she is responsible for developing end-to-end consumer facing integrated marketing campaigns for Uber brand and its mobility products. Prior to Uber, she has worked in Yum Restaurants India and L’Oreal India.

Experience

10 yrs 9 mos
Total Experience
3 yrs 7 mos
Average Tenure
7 yrs 6 mos
Current Experience

Uber

2 roles

Brand Marketing Lead

Promoted

Feb 2022Present · 4 yrs 2 mos

  • Leading brand marketing @Uber India
Marketing StrategyIntegrated Marketing

Senior Brand Manager

Oct 2018Mar 2022 · 3 yrs 5 mos

  • Managing brand campaigns & strategy for Uber IndiaSA.
Marketing StrategyIntegrated Marketing

Yum! brands

2 roles

Senior brand manager- Activation

Promoted

Jul 2018Oct 2018 · 3 mos

  • Co-created the annual marketing plan along with business ownership (SSSG) across brand channels - dine-in, delivery & takeaway
  • Developed & executed brand relaunch communication (’18) & 360 IMC, including menu revamp, communications & in-store touchpoints
  • Lead media planning & implemention of all full year brand campaigns
  • Lead consumer insights & research - Brand monitoring, category understanding & competition tracking
  • Partnered with New Product Development team for product testing, concept usage tests & competition menu track
  • Continuous Brand health & imagery track (BIT) & performance monitoring and campaign effectiveness (Ad evals)
Marketing StrategyIntegrated Marketing

Brand Manager - Activation

Sep 2016Jul 2018 · 1 yr 10 mos

L'oréal

2 roles

Assistant Manager Marketing

Jul 2015Sep 2016 · 1 yr 2 mos · Mumbai Area, India

  • Working as an Assistant Manager-Marketing for Kerastase Paris - the #1 Luxury Hair-Care brand in the world.

Marketing Intern

Aug 2014Oct 2014 · 2 mos

Educate girls

DOCC

Mar 2014Apr 2014 · 1 mo · Rajasthan

  • Project scope: Devised the Human Resource and Administration Process Strategy for all operational locations of Educate Girls

Education

Marketing Leadership Masterclass

Marketing

Sep 2024Dec 2024

SPJIMR SP Jain Institute of Management & Research

PGDM — Marketing

Jan 2013Jan 2015

Delhi College of Engineering

Bachelor of Engineering (B.E.)

Jan 2009Jan 2013

Ryan International School

Jan 1995Jan 2009

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