Anshita Banka

Business Development Executive

United Kingdom1 yr 6 mos experience

Key Highlights

Developed successful UK market entry strategy.
Promoted tech startup culture in Mumbai.
Managed social media campaigns for leading brands.

Stackforce AI infers this person is a Marketing and Strategy professional with experience in EdTech and Tech industries.

Contact

Skills

Core Skills

Marketing StrategyData AnalysisMarketingLeadershipPublic RelationsSocial Media Marketing

Other Skills

AdvertisingCommunicationContent CreationCustomer Relationship Management (CRM)Event ManagementManagementMicrosoft ExcelMicrosoft PowerPointMicrosoft WordPublic SpeakingResearchSocial MediaWeb Content WritingWriting

About

Hey there, I am a first-generation female economics student. I am a current student at prestigious London Business School. Being fascinated by numbers and analysis from a young age was my driving factor towards choosing economics as my field. Currently. I am acquiring knowledge on the vast field of management from the best in field. I'm an academic and therefore enjoy writing and researching but that's not it. I have completed my Professional Diploma in Communication Skills from Trinity College, London, and my passion to write led me to be the editor of a children's newspaper. I have multi-faceted interests and have therefore always focused on my holistic development. I am trained in various sports, art styles and have attended my share of debates, Olympiads, and finance competitions. All of them have helped me develop into the self-sufficient and independent person I am today and I look forward to connecting with other enthusiasts from various fields to widen my horizon of knowledge and interests.

Experience

Moonpreneur inc

Marketing and Strategy Partner, UK

Mar 2025 – Jun 2025 · 3 mos · London Area, United Kingdom · On-site

Developed and executed market strategy to enter the UK, conducting 15+ workshops in 10+ cities to gather insights and build brand presence; achieved a conversion rate of 50%+ through targeted A/B testing and localized deliverables
Collaborated with senior management to shape the go-to-market messaging and optimize channel strategies, accelerating growth and establishing a strong foothold in the competitive UK EdTech landscape

Marketing StrategyData AnalysisLeadershipPublic Relations

Tech entrepreneurs association of mumbai (team)

Marketing and Operations Executive

May 2023 – Mar 2024 · 10 mos · Mumbai, Maharashtra, India · On-site

Worked with 45+ startups, 5 MNCs and Government of Maharashtra to promote tech startup culture in Mumbai, and to ensure that
tech talent stays back. Worked actively with GoM to make policies in favour of startups
For an event, Hackathon – Mumbai’s largest overnight business pitch event, ensured a participation of 300+ in span of a week
Built and managed microTEAMs - a community for CXOs from India, US, UK, Dubai etc. where they get a platform to interact
directly and solve for problems thy encounter at daily level along with international exposure
Social Media and Website - Revamped the website of the organisation along with increasing the social media growth to 2x

ResearchLeadershipCommunicationPublic RelationsWeb Content WritingSocial Media Marketing+3

Nicco construction

PR Digital Marketing Executive

Jul 2022 – Dec 2022 · 5 mos

Managed onboarding clients for a residential estate project in Andheri, Mumbai.
Handled the digital as well as the offline presence of the project.
Also worked closely with the finance and purchase departments to understand the entire process.

Public RelationsSocial Media MarketingMarketing Strategy

mirae asset investment managers (india)

Risk Management Analyst

May 2022 – Jul 2022 · 2 mos · Mumbai, Maharashtra, India

Was part of a research project to understand the cost-benefit analysis of the Marketing Department
Worked to find whether the investment done in marketing is converting into the returns it should.

Elcity

Member

Sep 2021 – May 2022 · 8 mos

Watconsult

Intern

Jun 2021 – Aug 2021 · 2 mos · India

Managed social media pages of leading brands – Croma, BCG.
Designed online campaigns for Croma to ensure increased sales. Designed posts and produced videos for BCG to make research papers more accessible to scholars. Introduced the concept of short videos in order to drive interest towards research papers.

Rajhans group of industries

Purchase

Jun 2021 – Jul 2021 · 1 mo · Surat, Gujarat, India

Worked in the Purchase Department of Rajhans Group of Industries.
Assisted the HOD in scrutinising the cost comparative sheets and assessing the fortnightly review of executives.
Managed the entry of new vendors while at the same time helping subordinates in procurement-related documentation.
Also learned the P2P Cycle, factors affecting purchase decisions of an organisation, vendor evaluation system, and the scope of the SOP of an organisation.

My captain

Sales Executive

Nov 2020 – Jan 2021 · 2 mos · India

Enrolled school and university students in the courses offered by the platform.
Generated a sale of INR 66,000 in a period of one month. Also gained first-hand experience in marketing and sales.