Apr 2024 – Present · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

• During my time in the field, I've consistently led marketing efforts that made a real difference in our brand's visibility, customer interaction, and overall efficiency. I successfully ran incentivized review campaigns that showcased over 33 unique customer voices on top platforms like G2, Gartner Peer Insights, and SourceForge. By fine-tuning our LinkedIn retargeting ad copy, I helped boost brand recognition and drive more traffic to our website. My focused marketing campaigns within specific industries allowed us to gather valuable case studies and testimonials, which really bolstered our brand’s credibility.
• Using AI-driven content creation, I crafted SEO-friendly blog posts while keeping our unique brand voice intact. I developed targeted drip campaigns to engage users who interacted with our content on external review sites and conducted thorough customer interviews to create compelling success stories and case studies. I also teamed up with developers to create in-app content and UI text for our Enterprise Password Manager product, and I supported sales enablement by putting together comparison matrices and materials that showcased our product’s strengths.
• I wrote release updates for both major and minor product launches, collaborating closely with software development teams to ensure our communication was clear and timely. My work also included writing detailed case studies, revamping lead capture pages, and creating engaging snippets for social media and landing pages. By optimizing our core product pages with clear messaging and SEO enhancements, and leading a GUI text overhaul using AI tools like ChatGPT, I consistently improved user experience and set our product apart.
• Additionally, I created marketing materials for partner enablement and managed email drip campaigns for them. I designed creative paid campaigns in response to a competitor's price surge for their password management offering.

May 2023 – Apr 2024 · 11 mos · Chennai, Tamil Nadu, India · On-site

• As the very first content hire at Bluecopa, I took the lead in shaping the brand’s voice and crafting top-notch content aimed at an enterprise audience, especially CFOs. My role involved overseeing the organic content strategy, performing continuous keyword and topic research, and creating detailed solution pages and lead magnets. I also played a key role in supporting performance marketing and ABM efforts with targeted ad copy and gated content, worked alongside freelancers to generate SEO-focused blog posts, and managed the company website.
• Some of my key achievements include:
• Pinpointing high-impact keyword clusters to enhance brand recall and visibility.
• Creating useful tools and calculators tailored for our target audience.
• Establishing a scalable internal linking strategy to improve site navigation and SEO.
• Launching engaging content formats like CopaShorts and sourcing speakers for the CopaTalks podcast.
• My contributions led to a boost in BOFU conversions, enhanced content performance, and a strong, cohesive brand presence in the FinOps and finance observability sectors.

Apr 2022 – May 2023 · 1 yr 1 mo · India · Remote

• I have a knack for weaving together engaging stories and creating content that really connects with the audience. My method is all about teamwork—I spend a lot of time collaborating with the product, sales, and customer success teams to truly understand what our audience needs and wants. I keep a close eye on analytics to make sure every piece of content hits the mark and resonates with the right people. Plus, I work hand-in-hand with designers and developers to make sure every content piece looks great and functions well.
• ## My Content Writing Process
• Topic and Keyword Selection: I brainstorm content ideas and pinpoint valuable keywords that align with our business goals.
• SERP Analysis: I dive deep into search engine results pages (SERPs) for each target keyword to figure out the key topics and subtopics needed for top-ranking articles.
• Content Interviews: I chat with internal experts to gather rich insights and unique viewpoints on each topic.
• Article Type and Structure: Using the SERP analysis and expert insights, I decide on the best article format and carefully plan its structure.
• Content Creation: I write content that not only fits the planned structure but also delivers compelling, valuable information that showcases our products or services.
• Editing and On-Page SEO: I polish each article through several rounds of revisions, ensuring it’s clear and accurate, while also optimizing it with top-notch on-page SEO techniques.

Jul 2020 – Mar 2022 · 1 yr 8 mos · Chennai, Tamil Nadu, India · On-site

• I managed writing, editing, and publishing content through the company’s CMS, making sure everything is carefully proofread and optimized for SEO. My job involves doing keyword research to create smart strategies that boost web traffic, regularly updating and repurposing content in different formats, and working closely with the content team to brainstorm fresh ideas. On top of that, I’m dedicated to enhancing Yap’s social media presence and maintaining a consistent brand voice.

Mar 2019 – Jun 2020 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• I managed and executed the content calendar, drawing on my skills in SEO content, keyword research, and analytics. I also played a key role in a variety of projects, including PR initiatives, blog posts, guides, whitepapers, case studies, and creating web content.

Sep 2018 – Feb 2019 · 5 mos · State College, Pennsylvania, United States · On-site

• Enhanced product copy to align with the brand’s voice and completed a month-long content marketing training by CMI to strengthen technical expertise. Additionally, ran targeted email campaigns in collaboration with account executives and co-managed webinars alongside the product marketing manager.

Aug 2015 – Jul 2017 · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

• Managed an outrageous radical client-server web application (ORCA) for an edtech firm based in USA (Cengage Learning)
• Programming and Database Languages: C#, SQL