Mladina (.

CEO

London, England, United Kingdom17 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

17 years of experience in B2B events
Led a team of 129 across multiple departments
Achieved significant revenue growth in sponsorships

Stackforce AI infers this person is a seasoned leader in B2B event management with a focus on executive engagements.

Contact

Skills

Core Skills

Event ManagementBusiness DevelopmentP&l ManagementSponsorship SalesTeam ManagementSales ManagementSponsorship Revenue Growth

Other Skills

Account ManagementAudience AcquisitionCustomer Relationship Management (CRM)Delegate SalesEvent ProductionExhibition SalesInternational SalesLead GenerationLogisticsMarket ResearchMarketingMarketing CommunicationsMarketing StrategyMobile DevicesNew Business Development

About

I absolutely love events and think there is no better way to expand your network and build memorable, lasting relationships and I especially love the more intimate, interactive type of events. I have worked in the B2B event industry for the last 17 years, ever since I graduated from University College London (UCL) with a History degree. Some of my career highlights include holding executive positions at Informa Plc and Worldwide Business Research (WBR) where I oversaw a team of 129 people across the 5 departments I ran. I am incredibly proud and delighted to be part of Increase Group because the executive events we run are the best I have ever seen and I see so much value in the product we offer for both our partners and delegates. Outside of work I love to dance and visit Pineapple Dance Studios in London as much as possible where I especially enjoy taking a ballet or a jazz dance class or both if I am feeling energetic. My favourite holiday destination is Las Vegas for the weather, the shows, the food and the atmosphere.

Experience

Increase group limited

Managing Director

Jan 2019 – Present · 7 yrs 2 mos · London Area, United Kingdom

Increase Group is the leading, premium global event agency specializing in executive engagements and bespoke events, including roundtables, executive networking events, breakfast briefings, audience acquisition, a virtual portfolio and much more.
Our events are designed to be intimate and highly interactive, peer to peer led discussions in the best and most unique locations, including many Michelin starred restaurants with a hand-picked audience for each event. Our main goal is to deliver amazing, memorable experiences for our attendees, help them learn, expand their networks and take part in a unique event they will remember for years to come, unlike any other.
We work across a number of verticals including Retail, Manufacturing, Supply Chain, IoT, Security, Marketing, Healthcare, Banking, Insurance, Financial Services and HR.
This is my dream job and I am extremely proud to be at the helm of such an innovative, successful and exciting business working with some of the biggest brands in the world as well as a number of up and coming companies in a variety of industries.

Event ManagementBusiness DevelopmentMarketing StrategyCustomer Relationship Management (CRM)Logistics

Worldwide business research (wbr)

Managing Director, Europe

May 2018 – Jan 2019 · 8 mos · London Area, United Kingdom

I oversaw all departments including production, marketing, operations, sponsorship and delegate sales and had direct P&L responsibility for the European division. Under my tenure we substantially increased the quality and quantity of the delegates to all of our events, grew sponsorship revenues by nearly 100% and improved the quality of the agendas and speaker line ups massively.

P&L ManagementSponsorship SalesDelegate SalesEvent Production

Internet of business

Sales Director

Feb 2017 – Apr 2018 · 1 yr 2 mos · Old Street, London

I was responsible for all sponsorship and exhibition sales across 12 events in the EMEA region and line managed a team of 6 sponsorship sales executives. I was also part of the leadership team at Internet of Business along with the CEO, the Chairman and several department heads. I grew sponsorship turnover by 100% year on year in the first 11 months I was there and the business was on track to post a further 150% sponsorship revenue growth the following year (yoy) when I left.

Sponsorship SalesExhibition SalesTeam Management

Informa telecoms & media

Head of Sales - 5G and LTE Portfolio

Dec 2011 – Jan 2017 · 5 yrs 1 mo · London Area, United Kingdom

As part of my role I managed a portfolio of 8 events worth £5.5 million in sponsorship and exhibition revenue and looked after a team of 4 senior sales people. I grew sponsorship revenues by £1 million from £4.5m to £5.5m in my last year at Informa.

Sales ManagementSponsorship Revenue GrowthTeam Leadership