Oct 2021 – May 2025 · 3 yrs 7 mos · Mumbai, Maharashtra, India · On-site

• Headed Digital Marketing & E-comm Tertiary Growth for Glenmark Consumer Care, establishing a robust digital ecosystem.
• Strengthened Digital & E-commerce Marketing Partnerships to accelerate brand performance and market expansion.
• Optimized Digital Investments & ROAS, ensuring data-driven decision-making for maximum efficiency.
• Built High-Impact Consumer Engagement Strategies across La Shield, Scalpe, Candid & D’Acne to drive awareness and trials.
• Elevated Performance Marketing & Digital Excellence through in-house capabilities and agencies.
• Innovated Social, Influencer & Media Strategies to enhance brand storytelling and business impact.
• Grew E-Comm offtakes by 45% CAGR over 3 FYs for the Division, while propelling Scalpe Pro to #1 Shampoo on Amazon with over 100% growth in FY’24 and beating the category growth benchmarks.
• Recognized as Glenmark’s Star Performer for 2 Consecutive Years (FY ’23 & FY ’24) by the Chairman – Awarded in Abu Dhabi, UAE & Ho Chi Minh City, Vietnam.

Nov 2020 – Oct 2021 · 11 mos · Gurugram, Haryana, India

• Directed the D2C growth strategy, performance marketing initiatives, and user interface (UI) design for www.vmartretail.com and associated apps, focusing on driving OMNI channel growth.
• Achieved an exceptional 4.5x growth in just 11 months via the D2C platforms, driving sales value to 1 Cr./Per Month through targeted performance marketing campaigns (Meta, Google, Affiliates), retention marketing (MoEngage), SMS & Email campaigns.
• Successfully launched V-Mart as a strategic partner of Amazon, expanding the brand's digital footprint in Tier 2/3 cities and unlocking new revenue streams.
• Managed relationships with agencies and alliance partners to optimize activations and drive return on investment (ROI).

Oct 2018 – Nov 2020 · 2 yrs 1 mo · New Delhi Area, India

• Headed paid media planning and buying, nurtured client relationships, and drove top-line revenue growth for the North Business Unit with a dedicated media team.
• Crafted comprehensive paid media strategies and meticulously managed campaigns across channels including Programmatic, Paid Social, Display, Video, Native, and Paid Search for a portfolio of over 30 leading brands such as Panasonic, Biotique, Lotus Herbals, Faces Canada, Apollo Tyres, among others.
• Successfully managed a paid media portfolio exceeding 25+ crore in FY19-20.
• Garnered multiple international and national awards for outstanding digital campaigns, including:
• #KidsNotForSale powered by Snapdeal, which clinched The Shorty Awards in New York, APAC Tambuli Awards, and DMA Asia Echo.
• BOLD #WhyDontYou campaign, which secured the prestigious Shorty Awards in New York.

Jun 2017 – Sep 2018 · 1 yr 3 mos · New Delhi Area, India

Nov 2016 – May 2017 · 6 mos · Gurgaon, Haryana, India · On-site

• Led client servicing for Perfetti Van Melle (Mentos, Happydent, Center Fresh & Chupa Chups),
• collaborating closely with creative strategy, design, and technical teams to deliver comprehensive
• solutions.
• Oversaw a team of 6 associate managers and junior managers, providing leadership and guidance
• to ensure seamless execution of client projects.

Aug 2014 – Oct 2016 · 2 yrs 2 mos · New Delhi Area, India

• Led digital marketing initiatives for esteemed brands such as World Kabaddi League, Starwood Hotels, JK Lakshmi Cement, The Body Shop, Apollo Tyres, and others.
• Orchestrated end-to-end digital live-streaming solution for World Kabaddi League in 2014,
• pioneering digital streaming strategies before they became mainstream in India.
• Drove the successful launch of Starwood Hotels (Westin, Le Meridien & Sheraton) in South East
• Asia markets, leveraging digital platforms inclusive of live streaming, influencer partnerships,
• contests, and other innovative strategies.

Jan 2013 – May 2013 · 4 mos · Bangalore

• Financial Services
• e-Business