Kannan Palaniyappan

Co-Founder

Bengaluru, Karnataka, India14 yrs 1 mo experience
Highly Stable

Key Highlights

  • Founded India's #1 e-commerce growth agency.
  • Scaled 75+ brands to ₹1 Crore/month.
  • Led a team of 150+ specialists in e-commerce.
Stackforce AI infers this person is a B2C E-commerce Growth Expert with extensive marketplace experience.

Contact

Skills

Core Skills

Marketplace GrowthGlobal E-commerceE-commerce OperationsD2c Brand Building

Other Skills

Digital MarketingBranding & IdentityBrand AwarenessStrategyInternational SalesE-commerce SalesPerformance MarketingAccount ManagementGlobal SellingCross-border E-commerceMarketplace OperationsSales GrowthTeam LeadershipBrand ManagementE-commerce Strategy

About

India has millions of great brands. Most of them never reach the customers who need them — not because the product is wrong, but because the marketplace strategy is. That's the gap Seller Rocket exists to close. We are building India's #1 e-commerce growth agency — one that doesn't just get brands online, but builds the systems, strategy, and execution engine that makes them win and stay winning. As Founder & CEO of Seller Rocket, I lead a team of 150+ specialists working across Amazon, Flipkart, Myntra, Meesho, Ajio, quick commerce platforms (Blinkit, Swiggy Instamart), and international marketplaces — helping SMEs and brands across 6 countries build profit-led, scalable online businesses. What sets us apart is not just what we do — it's what we've lived. Our team carries 15+ years of combined insider experience from Amazon, Flipkart, and Myntra. I've personally managed categories at Flipkart, run operations for 100+ SME sellers, led e-commerce for Classic Polo (including launching the Swiss Club brand from zero), and driven digital retail growth for TCL Television. That depth of real platform experience is what our clients tap into — every single day. What we deliver for brand owners & SMEs: If you have a great product but your marketplace numbers don't reflect it — we fix that. Our work covers the full growth stack: account setup and health management, listing architecture and SEO, pricing strategy and competitor analysis, performance marketing (Meta, Google, Sponsored Ads), quick commerce expansion, and international market entry. Every engagement is built around one principle: profit first, visibility second. Proven results: • 75+ brands scaled from 0 to ₹1 Crore/month • 156+ brands launched across international marketplaces • 5,000+ brands managed across India's leading platforms • 50,000+ marketing campaigns delivered • ₹15 Cr+ revenue driven per month • Recognised as South India's No.1 eCommerce Growth Agency (Award Winner) Amazon Global Selling Certified · Serving India, USA, UK, UAE, Canada & Australia Specialties: Marketplace Growth · Global E-commerce · Cross-border Expansion · Performance Marketing · D2C Brand Building · Quick Commerce · Pricing Strategy · Category Management · Omni-channel Strategy · Revenue Acceleration If you're ready to scale from zero to market leadership — or expand globally with structure and clarity — let's talk. ceo@sellerrocket.in

Experience

14 yrs 1 mo
Total Experience
2 yrs
Average Tenure
4 mos
Current Experience

Claripik international

Founder

Dec 2025Present · 4 mos · Bengaluru, Karnataka, India · On-site

  • Founder | Claripik International
  • Global Creative & Graphic Design Studio · USA, UK, UAE, Australia, Southeast Asia
  • Founded Claripik International — a professional creative and graphic design studio serving global clients across the USA, UK, UAE, Australia, Southeast Asia, and beyond. Built the business to deliver studio-quality creative output across brand identity, digital marketing, print, signage, motion graphics, and 3D visualisation — trusted by international clients with 15+ years of combined design expertise behind every project.
  • Services delivered:
  • Brand & Graphic Design:
  • Logos · Brand Identity · Brochures · Business Cards · Banners · Social Media Creatives · Template Placements · Vector Redraws
  • Signage & Print:
  • Sign Graphics · Signage Artwork · Color Separations · Virtual Specs
  • Motion & 3D:
  • Motion Graphics Ads · 3D Modeling & Product Visuals
  • Key responsibilities:
  • Founded and led Claripik International — defining the business model, service portfolio, pricing, and go-to-market strategy for a cross-border creative studio.
  • Delivered end-to-end creative projects across brand identity, graphic design, social media creatives, signage artwork, motion graphics, and 3D modelling for international clients.
  • Managed global client relationships across the USA, UK, UAE, Australia, and Southeast Asia — ensuring quality, clear communication, and on-time delivery across time zones.
  • Handled vector redraws, color separations, virtual specs, and sign graphics for print and signage clients requiring production-ready artwork.
  • Produced motion graphics ads and 3D product visualisations to support clients' digital marketing and promotional campaigns.
  • Built client onboarding, project briefing, and delivery workflows that enabled consistent, scalable output for a globally distributed client base.
  • Drove international business development through portfolio-led selling, referrals, and outreach across multiple geographies.
Digital MarketingBranding & IdentityBrand AwarenessStrategyInternational SalesE-commerce Sales+2

Simple solutions

Co founder

Jul 2025Present · 9 mos · Chennai, Tamil Nadu, India · Hybrid

Seller rocket

Founder & CEO

Jan 2020Present · 6 yrs 3 mos · Bengaluru, Karnataka, India · On-site

  • On a mission to become India's #1 e-commerce service provider.
  • Amazon Global Selling Certified | Serving 6 countries — India, USA, UK, UAE, Canada, Australia
  • Built Seller Rocket from the ground up to become one of South India's most trusted marketplace growth agencies — helping SMEs and brands launch, scale, and sustain their growth across Amazon, Flipkart, Myntra, Meesho, Ajio, and more.
  • Our leadership team brings 15+ years of combined insider experience from Amazon, Flipkart, and Myntra. That means our clients don't just get execution — they get strategy built by people who know how these platforms work from the inside.
  • As an Amazon Global Selling Certified agency, we help Indian brands break into international markets — currently serving clients across 6 countries: India, USA, UK, UAE, Canada, and Australia.
  • What we do:
  • We handle the full e-commerce growth stack — account setup, marketplace onboarding, pricing strategy, competitor analysis, performance marketing, quick commerce (Blinkit, Swiggy Instamart), global selling (Amazon.com, Etsy, and international marketplaces), and end-to-end supply chain and warehouse management.
  • By the numbers:
  • ₹15 Cr+ revenue driven/month
  • 5,000+ brands managed
  • 50,000+ campaigns delivered
  • 150+ websites launched from scratch
  • 150+ concept-to-launch projects completed
  • 75+ brands scaled from 0 to ₹1 Cr/month
  • Active in 6 countries — India, USA, UK, UAE, Canada, Australia
  • Expertise:
  • Marketplace Growth · Pricing Strategy · Competitor Analysis · Revenue Optimisation · Quick Commerce · Global Selling · E-commerce Supply Chain · D2C Brand Building · Amazon Global Selling · Cross-border E-commerce
Digital MarketingBranding & IdentityBrand AwarenessStrategyInternational SalesE-commerce Sales+2

Tcl electronics india

Senior Manager E-commerce

May 2018Dec 2020 · 2 yrs 7 mos · Bengaluru, Karnataka, India · On-site

  • Led e-commerce operations for TCL Television across India's major online marketplaces, driving sales growth, managing cross-functional teams, and building the brand's digital retail presence in a highly competitive consumer electronics category.
  • Key responsibilities:
  • Managed end-to-end marketplace operations across Amazon, Flipkart, and other platforms — listings, pricing, promotions, and account health.
  • Owned revenue targets for the e-commerce channel, developing strategies to drive consistent month-on-month sales growth.
  • Led and mentored a team of [X] executives, overseeing daily operations, performance reviews, and capability building.
  • Planned and executed brand and marketing campaigns including festive sales, deals events, and sponsored ad strategies.
  • Coordinated with vendors and supply chain teams to ensure stock availability, timely dispatch, and low cancellation/return rates.
  • Collaborated with product, logistics, and finance teams for seamless e-commerce execution at scale.
  • Achievements:
  • Grew e-commerce revenue by 300% within 11 months of taking charge of the channel.
  • Successfully launched 35+ new SKUs on marketplaces, achieving Best Seller within the first month.
  • Managed a monthly GMV of ₹65 Cr across all marketplace channels.
  • Built and scaled the e-commerce team from 30 to 75+ members to support business growth.

Classic polo

Head E-commerce and Digital Marketing at Classic Polo

Feb 2016Feb 2018 · 2 yrs · Bengaluru, Karnataka, India · On-site

  • E-commerce Head | Classic Polo
  • Led end-to-end e-commerce operations for Classic Polo across 10+ online marketplaces — including Amazon, Flipkart, Myntra, and the brand's own website — managing a team of 10 and driving growth across the brand's full portfolio including child brands CP Bro and Swiss Club.
  • Key responsibilities:
  • Managed marketplace operations across 10+ platforms covering listings, pricing, promotions, and account health.
  • Led a team of 10, overseeing daily operations, marketing execution, and performance across all online channels.
  • Drove business growth by developing commercial strategies, identifying new opportunities, and building strategic alliances.
  • Handled end-to-end operations for both child brands — CP Bro and Swiss Club — including inventory, pricing, and marketplace management.
  • Planned and launched Swiss Club as an exclusive online brand under the Classic Polo banner, managing the full concept-to-launch lifecycle.
  • Managed inventory planning and optimisation for menswear categories across 10+ marketplaces, balancing demand and supply volatility.
  • Handled account reconciliation across Amazon, Flipkart, Paytm, and other platforms.
  • Analysed sales data to identify trends and opportunities, translating insights into actionable business strategy.
  • Managed pricing and discounting strategies for promotions, festive campaigns, and competitive positioning.
  • Collaborated with product development and strategic alliance teams on cross-functional projects and launches.
  • Notable achievements:
  • Grew social media following from 70K to 3L+ (4x growth) through targeted content and engagement strategies.
  • Increased website traffic from social media by 32% through focused digital marketing campaigns.
  • Drove 50% growth in total social media shares through high-engagement content and promotion tactics.
  • Successfully launched Swiss Club as a new child brand exclusively on online platforms.

Sellerworx

Operations Manager

Feb 2015Feb 2016 · 1 yr · Bengaluru, Karnataka, India

  • Managed end-to-end e-commerce operations for SME clients across multiple online marketplaces — overseeing catalog management, listing optimisation, seller communication, team operations, and performance marketing. Played a key role in helping sellers grow their online business through strategic guidance, structured processes, and data-driven decision-making.
  • Key responsibilities:
  • Managed daily e-commerce operations for SME clients across multiple marketplaces, ensuring smooth execution and consistent performance.
  • Developed and implemented e-commerce business plans and sales strategies to drive online revenue growth for seller accounts.
  • Built and maintained strong client relationships by setting clear expectations, ensuring reliable delivery, and communicating proactively.
  • Led and managed a team of content and online operations associates — assigning tasks, monitoring output, and driving team productivity.
  • Maintained catalog health through regular audits, root cause analysis of listing issues, and closed-loop resolution with sellers and internal teams.
  • Coordinated closely with sellers to ensure all products were accurately and compliantly reflected across marketplace platforms.
  • Monitored daily operational TAT using Heat Map analysis to identify bottlenecks and maintain SLA adherence.
  • Notable achievements:
  • 1,000%+ average ROI — implemented Flipkart Product Advertising campaigns for 100+ sellers with consistently strong returns across categories.
  • 1500+ seller accounts managed — oversaw the full operations lifecycle from onboarding to ongoing growth for a large SME client base.
  • Improved catalog health across accounts through structured audit processes, reducing listing errors and increasing marketplace visibility.
  • Introduced Heat Map-based TAT monitoring to streamline daily operations and accelerate issue resolution across the team.

Flipkart

Category Manager

Jan 2014Jan 2015 · 1 yr · Bangalore

  • Managed the Electronics category at one of India's largest e-commerce platforms — owning P&L inputs, vendor relationships, inventory planning, and product launches. Worked cross-functionally across buying, operations, finance, and supply chain to drive category growth, improve catalog quality, and accelerate sales velocity across the portfolio.
  • Key responsibilities:
  • Prepared working capital and COGS reports for the Electronics category using multiple analytical tools — providing insights to support financial planning and category strategy.
  • Collaborated with cross-functional teams across payments, liquidation, and sales events to resolve issues and ensure seamless category operations.
  • Planned and executed new product launches end-to-end, working with the IPC team on inventory stocking, reordering, and demand forecasting.
  • Negotiated with 500+ vendors on product selections, credit periods, and margins for priority orders — building supplier relationships that delivered commercial value.
  • Introduced strategic and tactical initiatives to liquidate non-moving stock and amplify traffic and conversion during sales events.
  • Managed supplier operations using dedicated tools, engaging closely with a large vendor base for streamlined, compliant execution.
  • Onboarded new products from multiple vendor sources — tracking each SKU through the full lifecycle until live, ensuring regulatory compliance and documentation.
  • Identified systemic process gaps, designed structural solutions, and validated new workflows for scalable category operations.
  • Notable achievements:
  • 500+ vendors managed — built a large, high-performing supplier network with streamlined operations and communication.
  • End-to-end product lifecycle ownership — from vendor negotiation through compliance, documentation, and platform go-live.
  • Designed and implemented new process frameworks to address systemic gaps, improving operational efficiency across the category.

Nittany creative solutions

Business Analyst

Oct 2011Dec 2013 · 2 yrs 2 mos · Chennai, Tamil Nadu, India

  • Worked as a Business Analyst at a creative and technology solutions firm, managing client relationships and driving business growth across web design, software, e-commerce, and corporate verticals. Bridged the gap between clients and delivery teams — translating business requirements into actionable project briefs while identifying and developing new commercial opportunities.
  • Client verticals: Web & Graphic Design · Software / IT Products · E-commerce · Corporate / Enterprise
  • Key responsibilities:
  • Conducted business analysis, gap analysis, and requirement gathering — translating client needs into clear specifications for development and testing teams.
  • Prepared and delivered requirement overview presentations to development and QA teams, ensuring alignment before project execution.
  • Managed end-to-end client relationships across web design, graphic design, software, e-commerce, and corporate accounts.
  • Developed and evaluated sales strategies — assessing service viability, market acceptability, and defining value propositions to support business development.
  • Identified and explored new business opportunities through proactive market research, prospecting, and deal discovery.
  • Coordinated with clients to define and manage project deliverables for outsourced functions, ensuring timely and quality execution.
  • Managed CRM for a portfolio of corporate clients, maintaining account records and identifying upsell and growth opportunities.
  • Conducted account mining to surface new business opportunities within existing client relationships.
  • Notable achievements:
  • Multi-vertical client portfolio — managed diverse accounts across web design, software, e-commerce, and enterprise, building broad cross-industry expertise.
  • Requirement-to-delivery bridge — translated complex client requirements into structured briefs that enabled teams to execute with minimal rework.

Education

Shanmugha Arts, Science, Technology and Research Academy

Bachelor of Technology (B.Tech.) — Mechanical Engineering

Jan 2007Jan 2011

Maxwell Matriculation Higher Secondary School

Secound PUC

Jan 2005Jan 2007

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