Carlos Pedroza (Cauê)

CEO

London, England, United Kingdom15 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Over 10 years in SaaS B2B driving revenue growth.
Expert in AI and Automation for marketing strategies.
Successful product launches impacting significant revenue.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on AI-driven revenue strategies.

Contact

Skills

Core Skills

Artificial Intelligence (ai)AutomationChatbotsGrowth StrategiesMarketing AutomationRevenue & Profit GrowthProduct MarketingCampaign ManagementSalesRevenue Growth

Other Skills

Automação de marketingBusiness PlanningBusiness StrategyCampanhasCampanhas de marketingCopywritingCustomer OnboardingDigital MarketingE-commerce SEOEstratégiaGrowthInsights de negóciosInternational MarketingLançamento de produtosMarketing Communications

About

A decade in Saas B2B, bridging areas and implementing strategies to accelerate revenue growth:- Product positioning, launches & enablement- Go-to-market execution (Sales and Partnerships) - Automation & AI implementationWith 15 years of experience in Marketing and Sales, I currently work at HubSpot as International Chat CRO, implementing AI + Automation to drive Revenue efficiency and Customer satisfaction in 5 different markets: French, German, Spanish, Portuguese and Japanese.I come from a communication background and originally started my career in customer facing roles like Sales and Partnership Management, then expanded impact as Product Marketing, until 2023, then I joined HubSpot in London work with Automation and AI, at the Conversational Marketing Team.I hold an MBA in Business Management, a degree in Advertising (Social Communication) and a big curiosity about complementary disciplines. Recently acquired a few certifications, like Growth Strategies and AI Product Strategy, by Reforge.In my spare time, I like culture and traveling (28 countries so far).

Experience

Hubspot

4 roles

International Chat CRO

Promoted

Jul 2025 – Present · 8 mos · Remote

Managing performance and implementing Chat Automation + AI in multiple markets (French, Spanish, German, Portuguese, Japanese) to increase revenue efficiency from both Website and Product.

Artificial Intelligence (AI)AutomationInternational MarketingScalabilityGrowth Strategies

Conversational Marketing Manager

Jan 2024 – Jun 2025 · 1 yr 5 mos · Remote

Experiments with chatbots at the Website and Product, to increase Revenue and reduce CAC while providing a good CSAT in Portuguese markets.
+ 255% increase in VALUE of chatbot leads Year over Year.
+ 150% goal attainment in VOLUME in H1/2024

ChatbotsReporting & AnalysisStrategic RoadmapsGrowth Strategies

Marketing Automation Manager

Promoted

May 2023 – Jan 2024 · 8 mos · Remote

Managing the email workflow strategy for leads & free users in Portuguese, to drive sales opportunities and delight customers.
+ 1000% growth QL volume
+ 400% growth CVR

Campanhas de marketingMarketing StrategyCampanhasRevenue & Profit GrowthInsights de negóciosChatbots+4

Marketing Automation Contractor

Jul 2022 – Dec 2022 · 5 mos · Remote · Remote

Mapped complex current automation settings, created dashboards for baselines, conducted customer research, created and implemented an experiment roadmap to increase IQLs and reduce CaC. Attained 180% of the goal in this 6-month project.

Campanhas de marketingCampanhasAutomação de marketingInsights de negóciosChatbotsPesquisa+5

Lança produto

Partner & Host

Jan 2020 – Jul 2024 · 4 yrs 6 mos · Florianópolis, Santa Catarina, Brazil

The key Product Marketing podcast in Brazil, with more than 40 episodes and 20.000 plays.

Campanhas de marketingCampanhasInsights de negóciosEstratégiaLançamento de produtosCopywriting+2

Rd station

2 roles

Product Marketing Manager

Sep 2018 – Oct 2021 · 3 yrs 1 mo

+ Several product launches PT + ES
+ Sillicon Valley expedition
+ PLG Partner launch
Launched products and offers for the audience of 2000 marketing agencies and their customers, responsible for 50% of companies revenue.
Projects like positioning, messaging, launches, researches, partner enablement, sales enablement, sales colateral, product feedback, beta test, upsell, cross sell, and PLG partner launch.
Silicon Valley Benchmark: sponsored to visit San Francisco and the Bay Area to benchmark with big techs regarding Product Marketing and Partner Enablement

Campanhas de marketingCampanhasInsights de negóciosEstratégiaLançamento de produtosCopywriting+3

Sales Channel Account Manager (Farmer)

Feb 2016 – Aug 2018 · 2 yrs 6 mos

Sold +700 projects, driving +8MM BRL in ARR via Partners
Won 2 quarterly sales awards: biggest NMRR and higher Volume of Sales
Created revenue campaigns, automations and templates to support goals
Traveled the country to provide workshops in agencies, companies and events.

CampanhasProcesso de vendaInsights de negóciosEstratégiaCopywritingRevenue & Profit Growth+3

Meloon

Partner - Consultant

Apr 2015 – Feb 2016 · 10 mos · Florianópolis, Santa Catarina, Brazil · Hybrid

Entrepreneurship experience as a Digital Marketing Agency, delivering websites and campaigns for SMBs and E-commerces.

Grupo rbs

Field Sales Executive

Apr 2013 – Apr 2015 · 2 yrs · Greater Florianopolis

Media company providing advertising space across online platforms, newspapers, and live events.
Field Account Manager, with award for 12+ consecutive months hitting quota.

Ci - central de intercâmbio

3 roles

Inside Sales Coordinator

Nov 2011 – Mar 2013 · 1 yr 4 mos

Won the national franchise awards for Premium Products selling, competing with 120 branches.
Traveled again as a Guide, this time taking customers to Canada and US.

Processo de vendaSales

Franchise Manager

Promoted

Sep 2010 – Oct 2011 · 1 yr 1 mo

Managed the franchise store inside the university campus shopping mall.
From Office Management to Marketing plays and Sales Coordination.

Processo de vendaSales

Sales Account Executive

Aug 2010 – Oct 2011 · 1 yr 2 mos

CI is the biggest travel agency in Brazil selling Education & Working programs abroad.
I started Selling, Supporting customers and running Marketing plays.
Traveled as a guide leading 40 customers (students) for a month in the UK and France.