Jun 2021 – Dec 2024 · 3 yrs 6 mos · Bengaluru, Karnataka, India

• Ajio.com is an online Fashion marketplace, and its one of the top 2 online fashion retailers in India. It is part of the Reliance Retail group, which is the single largest fashion retail entity in India.
• Responsible for the following charters, within Ajio. Have a team of Product Managers and Product Analysts reporting to me. Key metrics revolve around conversion, nDCG Scores, Order Value, Revenue Per User.
• Manage the following charters on Search, Relevancy, Personalisation, Promotions, Pricing, Dynamic Pricing
• Created a Personalisation Program for Ajio. Increased Revenue per User by 3% for Premium experience for users
• Built a Semantic Search Classifier that recognises intent in search queries. Conversion improvement by 1.8%. Reduced Zero Search Results by 62% (From 8% to 3%)
• Built an Assisted Search program that got a 3% uplift in clicks from Recent Searches and 11% click uplift in Auto Suggestions
• Improved Relevancy Rankings for Top 50 items click share by 3%. Played around with parameters for boosting
• Launched an Image Search Feature for Ajio that had 4% adoption within a week of taking it live
• Building a dynamic pricing engine that optimises for Gross Margin

Jul 2018 – Jun 2021 · 2 yrs 11 mos · Bengaluru Area, India

• First hire on the team. Head of Product and Data
• Built the team from scratch, leading the unit from 1 to a 20 member team. Responsible for Product | Design | Data Science| Editorial and Vendor relations for the first 10 months. Built Cricket's first trademarked ML product called "Criclytics" which presents stats in a new form. Criclytics helps us maximise on consumer adoption in the second screen experience for the cricket fan's user journey.
• Mentored a team of 3 Product Managers, 5 Data Scientists, 10 Writers, 2 User Analytics professionals and 2 Designers, and Cricket Operations Back End.
• Cricket.com was cricket's first ML meets Interaction Design moment for scale (At a Global Level)
• Some of the areas my work touched at Cricket.com
• Product Roadmap Creation
• Product User Journey Mapping
• Working with Design and Data Science to create interactions
• Working with Branding/Marketing to communicate Product features| talking points for advertisement script writing
• Working with Data Science to refine models. Have built new feature sets like "Who is winning", "Death Over Simulator" and "Play Offs Projector"
• Working with External Vendors and driving Vendor relationships
• Working with Design on User Research to keep updating our user personas
• Working with User Analytics Team to record user events that we need to track (Firebase/CleverTap)
• Working on filling key mid-management and leadership for other units.

Aug 2016 – Apr 2018 · 1 yr 8 mos · Bengaluru Area, India

• Key Responsibilities and Deliverables
• a) Consulting clients of Thoughtworks India, and help them with their product development journey.
• b) Work with local market demand team, to shape up proposals for Product Management work
• Achievements
• a) Consulted clients across the following categories (Peer to Peer Lending, Rural Archive Content Media, Urban Governance,
• Real Estate Reports Marketplace, Urban App based Transportation), leading to consulting work in the following domains
• a. Roadmap aligning with Vision
• b. Product Feature and Roadmap prioritization
• c. Re-Writing User Stories and using better interaction design to abstract the right problem and solution fit
• d. Offline to Online Digitisation for Online Reports provider for real estate industry.
• e. Aligning Key Metrics and Adoption metrics, apart from aligning insight from different functions into product releases.

Oct 2013 – Oct 2014 · 1 yr · Bangalore

• Worked for ESPNCricinfo. The virtual 'home of cricket'. Used to manage the gaming portfolio. Fantasy Cricket, Cric IQ ( Quizzing Game) and Predictor. Used to also help out with Video research, and host shows specific to Fantasy Cricket with cricket writers and fans.
• Happened to win a Writing/Commentary contest for Super Fans called CricJockey-Season 1 and was offered a position at ESPN.

Sep 2011 – Oct 2013 · 2 yrs 1 mo · Bangalore

• I was the Product Manager for the Hotels and Packaging Lines of business. I used to handle the product roadmap for the both the lines of business. The Technology group was in London, while the Hotels Contracting teams sat in APAC. I am required to travel between markets and technology offices regularly. *[The Travelocity APAC group comprises of an acquired company called Zuji in Singapore, Australia and Hongkong]
• Consumer Behavior
• Working on understanding consumer behavior on search result pages and product detail pages for product optimizations ( Throughout the year).
• Working on error dashboards to help product analyze the top error metrics to track, that affect the hotels/packaging lines of business.
• Product Creation
• Working on creating the next generation version of Travelocity's Packaging Product with Product stakeholders in North America and UK.
• Product Launches
• Successfully launched an Opaque Hotels pricing Model in APAC titled Top Secret Hotels/Hotel Confidential in SG,HK/Australia.
• Successfully launched Dateless Product Detail and Search Result Pages, proposed to aid the company towards replacing Landing pages, creating more SEO friendly pages, and to help consumer fall outs due to external deel linking.

Jul 2009 – Sep 2011 · 2 yrs 2 mos

• Ebay- Product Manager, India Product Center-Chennai.
• I manage eBay's Billing Platform in the Post Transaction Division, with areas of ownership in the Seller Account Pages and the Kenan Billing System, that eBay uses.
• Have executed 2 worldwide releases of the Seller Account Pages, and working on the discovery for a Journal Reconciliation System
• Was the Product Owner for eBay's first launch into the Group Deals Space. Worked for eBay Australia, to launch the Group Deals in July 2011.
• Contracted to Ebay, employed with Cognizant Technology Solutions.

Oct 2008 – Jul 2009 · 9 mos

• Consumer Behaviour
• Worked on extensive research for competitor analysis for the web/wap digital music download space.
• Working on researching the consumer behavior of people listening to music online, to enhance the product offering for a music social network to drive sales.
• Product Creation
• Working on the Product launch of an e-commerce portal (www.hungama.com) for digital music, videos, wallpapers for the Web as well as WAP storefronts. Work includes deciding on Product Mix, Channel strategy, pricing strategy and deciding on promotional content by working closely with content experts.
• Handled the concept and creation of the website by working closely with web designers and UI experts.
• Product Launch
• Working on revamping the existing portal of Hungama and BSNL for delivering digital music, videos and games content for broadband customers for launch in May 2009.
• Launched version 1 of the Hungama/BSNL digital storefront in March 2009.
• Relationship Management
• Working on managing vendor relations for a ‘search and discovery’ application integration for Hungama’s consumer storefronts.

May 2008 – Oct 2008 · 5 mos

• Product Creation and Management
• Worked on launching an Online Bus Reservation Product.
• Worked on creating a Promotion Code based Loyalty system for Cleartrip members.
• Coordinated the merging of an insurance product for Air travel, to augment revenues.
• Promotional Analysis
• Worked and launched promotions with the sales team for scheduling on cleartrip.com
• Promotions include Cash-back schemes, Destination Promotion and Hotel Promotions
• Worked on presenting analysis of sales patterns based on promotions scheduled to the Product Council.
• Worked on online marketing of promotions.

Jan 2005 – Jan 2007 · 2 yrs

• Product Creation and Management
• Created and supervised team of 6 with implementation and conceptualization of the Social networking product with Blogging at Sulekha.com.
• Launched the Social-Networking cum Blogging product in October 2006
• Relationship Management
• Responsible for acquisition of User Generated Content and member relations communications
• Was also involved in creating and managing alliances for Sulekha.
• Editorial Responsibilities and Consumer Insights
• Analyze data to obtain consumer insights that will grow the brand(for Social Media Wing).
• Was the editor of the blogs section, and managed featuring of content on the site.
• Responsible for ‘Page views’ targets for the channels of Blogs and Groups, by interacting with the Corporate advertising team, for fulfilling minimum impressions delivered for my channels.
• Online/Offline Marketing
• Was also managing online marketing spends of 6000$ per month on various internet media.
• Coordinated with academia for offline marketing through college fests. Was involved in concept creation, execution of marketing plan.

Oct 2004 – Dec 2005 · 1 yr 2 mos

• Software engineer, in Production Support, Testing, Coding and Research over the span of 14 months in the Retail Vertical at Infosys Chennai