Neethi Ravikumar

Digital Marketing Specialist

Mumbai, India7 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in executing successful marketing strategies.
Expert in developing go-to-market strategies for new products.
Strong leadership skills managing diverse marketing teams.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in FinTech and SAAS industries.

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Skills

Core Skills

Marketing StrategyDigital MarketingBrand Marketing

Other Skills

Account ManagementAgency Relationship ManagementBrand DevelopmentBusiness-to-Business (B2B)Content StrategyGTM StrategyGrowth MarketingLeadershipManagementMarket PlanningMarketing AutomationMentoringNegotiationPerformance MetricsPresentation Skills

About

Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Experienced in developing marketing initiatives, increasing business success, and boost sales. Excellent analytical, organizational, and decision-making abilities.

Experience

Zaggle

Senior Marketing Manager

Aug 2021 – Present · 4 yrs 7 mos · Mumbai, Maharashtra, India · On-site

Planned and executed product marketing goals, that includes complete content strategy & planning, design strategies, social & influencer planning.
Created paid media plans for products with 40% conversion rate across relevant platforms, optimized, ensured MQL based on ROI and evaluated results.
Planned new product’s launch and built GTM strategy, positioning, messaging and value proposition through interactions with the target demographic and existing consumers.
Studying and analyzing customer categories, to build & implement sales strategies that would help sales team to meet their target.
Planned periodic marketing goals, including social media calendar, content strategy, branding activities, website, landing page, pitch decks, manual guide etc
Led an 18-person team including SEO specialists, copywriters, designers, inside sales, account managers, external agency, and social media consultants.

Product Marketing ManagementContent StrategySocial Media MarketingGTM StrategyPerformance MetricsMarketing Strategy+1

Self-employed

Marketing Consultant

Apr 2021 – Present · 4 yrs 11 mos

Telebu communications

Digital Marketing Specialist

Apr 2019 – May 2021 · 2 yrs 1 mo · Dubai, United Arab Emirates · On-site

● Product and brand marketing for WanasaTime Media (Ad agency) and Telebu (SAAS)
● Masterminded highly successful brand and promotion strategies for various platforms to attract
customer engagement
● Developed SEO-centric content strategy for clients across all channels (Social media, Newsletters, Blogs, Digital Ads, E-marketing, SMS & WhatsApp, Marketplace listing, etc)
● Handling customer marketing frameworks, Webinars, video marketing, marketing automation,
market research and social media optimization
● Planned, led, and managed all stakeholders to plan and implement project tasks.
● Managed and led a team of 7 members which included account managers, graphic designers, content writers, Seo & paid marketers.

SEOContent StrategySocial Media OptimizationMarketing AutomationDigital MarketingBrand Marketing

Taj hotels

Sales And Marketing Intern

Apr 2018 – Jun 2018 · 2 mos · Hyderabad Area, India

Understanding the significance of Sales & Marketing in the hospitality industry. Explored the ways to approach the guests(clients) and added to the values of the organization. Basic understanding of planning the Budget, Forecast results, Negotiations with the clients & making Reports and proposals.
Worked on:
1. Building a calendar plan
2. Social media handles
3. Planned events for Non-peak season.
4. Event planning, coordination and supervising.