Jan 2024 – Present · 2 yrs 2 mos · Hyderabad, Telangana, India · On-site

• Helping startups and SMBs scale marketing and build enterprise value through strategic GTM
• execution, demand generation, and brand positioning.
• Led GTM strategy and product launch for an Agentic AI startup, driving competitive positioning and messaging at World Summit AI 2024 in Amsterdam while managing end-to-end event execution.
• Developed thought leadership and content marketing strategies, increasing organic reach and engagement for a global payroll company.
• Advised a California-based EV startup on brand storytelling, competitive differentiation, and investor acquisition.

Aug 2023 – Jul 2024 · 11 mos · Hyderabad, Telangana, India · On-site

• Led Go-to-Market Strategy for New Geographies: US & UK
• Achieved faster sales cycles and improved conversion rates from leads to MQLs, and MQLs to SQLs, by identifying critical market gaps, defining 4 Ideal Customer Profiles (ICPs), and crafting tailored campaigns and messaging for each.
• Achieved the desired demand generation pipeline of 700,000 USD in 6 months by delivering ~20 high-value webinars, podcasts, and roundtables.
• Spearheaded market penetration and expansion by building GTM strategy to enter the UK market in partnership with PwC.
• Demonstrated faster time-to-value and achieved 50% of the annual target pipeline of 1.5M GBP in the first 6 months of expansion in the UK by executing ~10+ high-engagement, in-person experiences with Microsoft and PwC.
• Led Product & Feature Launches for Two Product Suites
• Ensured products consistently remained superior to industry standards in build quality and product positioning by conducting regular competitive benchmarking.
• Improved product rating in the Gartner Magic Quadrant by engaging closely with market analysts from leading firms like Gartner and Forrester, aligning with evolving market trends and forecasts, and identifying the deltas, which in turn, advanced us into a higher quadrant.
• Enabled key stakeholders in sales, marketing, and customer success teams to excel in their respective roles by amplifying quarterly product and feature launches through internal launch webinars, release videos, decks, battle cards, etc.

May 2023 – Aug 2023 · 3 mos · Chennai, Tamil Nadu, India · On-site

• Was entrusted with launching Enterprise Billing Solution
• Conducted competitive analysis to identify competitors in the new segment, categorizing them as direct, indirect, legacy and disruptors.
• Worked on positioning to differentiate the enterprise solution from the solution we offered the freelancers, and entrepreneurs, while also differentiating the product from the competition.
• Documented the pricing strategy to help prospects find the true value for their money.

Jan 2021 – May 2023 · 2 yrs 4 mos · Hyderabad, Telangana, India · On-site

• Led end-to-end product marketing efforts for the fastest-growing Fintech company in the order-to-cash space.
• Thought Leadership Content Marketing
• Led SharedServicesTech 2021, a webinar for Global Business Services (GBS) that delivered fresh and relevant insight through panel discussions and keynote sessions with the biggest GBS leaders.
• Built GBS Masterclass: A Masterclass-style platform to explore how GBS is going beyond cost-savings to deliver revenue and working capital impact by leveraging technology.
• Built ~100+ thought leadership content assets including ebooks, blogs, whitepapers, etc. to amplify HRC's standpoint on how to build the next-gen Office of the CFO.
• Experiential Marketing
• Delivered ~100+ live, interactive in-person events and tradeshows across North America (NA) and EMEA to increase interactions with customers, improve brand awareness, and create positive brand perception.
• Created and executed ~200+ hyper-relevant webinars with some of the industry's best that included case studies, fireside chats, keynotes, plenary discussions, product demos and roadmaps.
• Content delivered in the top 3 tradeshows and events in NA resulted in ~300+ MQLs, while the top 3 in EMEA gave us a total of ~500 MQLs. ~30% of all MQLs funneled through Experiential Marketing initiatives converted to SQLs.
• Content Audit
• Led a team that purged, refreshed and created ~1000+ content assets across the website, including case studies, ebooks, reports, surveys, and blogs - based on the asset's performance and revised product messaging.
• The clean-up saw a 220% jump in organic traffic and a considerable reduction in the bounce rate.
• The audit served as a content inventory update helping us identify what was working for us and what was not.

Jan 2019 – Jan 2021 · 2 yrs · Hyderabad Area, India · On-site

• Built a marketing team from the ground up, helping the brand Wavelabs stand out in the IT services ecosystem.
• Developed go-to-market strategy and launch for Wavelabs Insight for Mid-sized businesses in the North America region.
• Led product and content marketing team in the development of persona-driven campaigns and content; focus on business value and innovation for the C-suite buyer.
• Laid the foundation of a Public Relations strategy by building a successful working relationship with Gartner, and Forrester Research.
• Ensured that all marketing activities are tied to revenue impact, keeping the team accountable.

Mar 2017 – Dec 2017 · 9 mos · Hyderabad Area, India · On-site

• Managed overall inbound content marketing, and lead generation.
• Collaborated with Tech and Design teams to relaunch the website that resulted in a 148% jump in new customers and drove growth in page views from 134,000 to 627,900 in just 3 months.
• Spearheaded an 8-member team and executed a holistic content marketing strategy that led to a month-on-month blog traffic increase of 60%.
• Transformed social media and email outreach efforts that drove a 50% increase in Facebook followers (239K), a 20% increase in customers via Facebook Ads, and kick-started a monthly newsletter with a 12% open rate.

Oct 2009 – Mar 2016 · 6 yrs 5 mos · Hyderabad Area, India · On-site

• Led the editorial team responsible for research and creation of finding aids for Legal publications.
• Led the transition of operations for 15+ verticals from the US to India, enhancing efficiency, reducing turnaround time, and driving significant cost savings.
• Created a model to update the information from the Phoenix Repository, directly onto the website, giving customers immediate access to real-time information and analytics.