Alisha Lyndon — CEO

Alisha leads Accenture Song's B2B Customer Growth Strategy practice, operationalizing Client-Led Growth for the world's leading B2B organizations. In a market where 50% of deals stall due to internal misalignment and buyers trust fewer providers than ever, her team partners with enterprises to outperform the market, breaking down silos and uniting their entire go-to-market, strategy, marketing, sales and service around deep customer insight. Alisha has 20+ years driving transformational growth for technology, professional services and financial services firms; advising on key account growth strategy, market positioning, go-to-market alignment, and change management. She founded and scaled Momentum ITSMA into a $20m+ consulting firm that pioneered Account-Based Marketing as a category, delivering 600+ transformational programs for global sales and marketing leaders including Accenture, Google, Salesforce, Deloitte and State Street. Drawing on proprietary datasets tracking 2,000+ B2B buyers and Momentum AI, the firm established best practices and developed frameworks that define modern B2B growth. She secured private equity investment in 2020 and delivered significant shareholder returns through strategic exit to Accenture in 2025. Alisha is a recognized authority on B2B Growth and customer-centric transformation. She authored The ABM Effect: How to Win, Retain and Grow Valuable Clients for Market-Beating Growth, hosts the Rethink: The B2B Customer Growth podcast, contributes to Forbes, and keynotes on B2B customer strategy and growth acceleration globally. Prior to Momentum ITSMA, Alisha founded Logicall, a solution provider that she scaled and successfully exited to Blueview Group in 2009, and held practitioner roles at Microsoft and Embarcadero.

Stackforce AI infers this person is a B2B Growth Strategy expert with a strong focus on client-led transformation.

Experience: 25 yrs 10 mos