Banupriya Duraisamy

CEO

Chennai, Tamil Nadu, India5 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in aligning product, marketing, and revenue teams.
Proven track record of increasing qualified leads by 40%.
Specializes in AI-driven marketing automation and growth systems.

Stackforce AI infers this person is a B2B SaaS Growth Marketing Expert with a focus on AI-driven strategies.

Contact

Skills

Core Skills

Growth MarketingProduct-led GrowthGrowth HackingProject ManagementSearch Engine Optimization (seo)Social Media Marketing

Other Skills

AI-driven marketing automationPerformance marketingConversion optimizationB2B growth strategyData-driven campaignsData-driven digital marketing strategiesData-driven strategiesProfessional WritingCRO ManagementDemand GenerationAI Marketing AutomationSaaS MarketingRevOps AlignmentMarketing AnalyticsCreative Strategy

About

Most B2B companies don’t have an idea problem; they have an execution friction problem. I’ve spent the last 5+ years embedded in SaaS environments across 5+ SaaS products and 1600+ components at Syncfusion, translating high-level strategy into measurable revenue growth. My work lives in the messy middle of growth, where great strategies often stall due to execution gaps. As a Growth Marketing & Revenue Operator, I focus on removing those gaps by aligning product, marketing, and revenue teams around scalable growth systems. Currently, as CMO, I lead cross-functional teams to bridge the gap between intent and results. By integrating Generative AI workflows with growth marketing, CRO, and performance marketing, I build funnels that don’t just drive traffic; they increase activation, improve retention, and shorten sales cycles. My approach blends data-driven experimentation, marketing analytics, and operator-led execution to solve the invisible pressures founders face during scaling. I specialize in building full-funnel growth systems including: Product-Led Growth (PLG) Conversion Rate Optimization (CRO) Lifecycle & Retention Marketing SEO / SEM & Demand Generation Marketing Automation & AI-Driven Workflows Experimentation Frameworks (A/B Testing) Revenue Operations (RevOps) Alignment Marketing Analytics (GA4, SQL, dashboards) I believe sustainable growth comes from continuous experimentation, strong feedback loops, and operational discipline, not just marketing campaigns. Let’s connect if you're looking to turn strategy into scalable execution.

Experience

Syncfusion

3 roles

Chief Marketing Officer - Growth Marketer

Promoted

Sep 2025 – Present · 6 mos

As CMO, I lead growth strategy and revenue-driven marketing initiatives across Syncfusion’s entire SaaS and components ecosystem, aligning marketing, product, and sales teams to accelerate pipeline and product adoption.
My focus is on building scalable growth systems that combine AI-driven marketing automation, performance marketing, and conversion optimization to improve the entire customer journey from acquisition to retention.
Key areas of ownership include go-to-market strategy, demand generation, conversion rate optimization (CRO), and full-funnel growth experimentation.

Growth MarketingProduct-Led GrowthAI-driven marketing automationPerformance marketingConversion optimization

Team Lead - Digital Marketer at Syncfusion Software

Promoted

Jul 2024 – Present · 1 yr 8 mos

Spearheaded B2B growth strategy for a global SaaS portfolio, achieving a 40% increase in qualified leads by implementing an execution-focused framework and AI-driven content automation
With extensive experience in crafting data-driven campaigns and strategies. Specializing in organic growth, social media marketing, and successfully managing marketing teams.
Proven ability to plan, execute, and optimize link-building campaigns, driving organic traffic and improving search engine rankings.Skilled in innovative graphic design, project management, and team leadership. Strong analytical skills with a data-driven approach, delivering exceptional results through strategic planning and continuous optimization. Excellent problem-solving abilities and adaptability to evolving industry trends.

Project ManagementGrowth HackingB2B growth strategyData-driven campaignsSocial media marketing

Digital Marketing Specialist

Mar 2023 – Present · 3 yrs

Increased conversion rates by 25% through the design and deployment of hyper-targeted LinkedIn and Meta ad campaigns, reducing CPL (Cost Per Lead) by 15%
Worked on executing data-driven digital marketing strategies across SEO, paid acquisition, content marketing, and social media to support Syncfusion’s global SaaS products.
Focused on improving traffic acquisition, lead generation, and user engagement through targeted campaigns and analytics-driven optimization.

Search Engine Optimization (SEO)Social Media MarketingData-driven digital marketing strategies

Pvr solars pvt ltd

Digital Marketing Specialist

Dec 2020 – Jan 2023 · 2 yrs 1 mo · Salem, Tamil Nadu, India · Hybrid

Increased conversion rates by 25% through the design and deployment of hyper-targeted LinkedIn and Meta ad campaigns, reducing CPL (Cost Per Lead) by 15%.

Social Media MarketingProfessional Writing