Shenjit Basu

Co-Founder

Gurugram, Haryana, India8 yrs 9 mos experience

Highly Stable

Key Highlights

Closed ₹1 CR+ in partnerships.
Built thought leadership platforms with significant engagement.
Drove digital growth with high email open rates.

Stackforce AI infers this person is a B2B marketing strategist with a strong focus on brand development and partnerships.

Contact

Skills

Core Skills

Brand BuildingStrategic PartnershipsBrand DevelopmentMarketing Strategy

Other Skills

CommunicationConsumer BrandingContent ManagementCopy EditingCreative StrategyDesignDigital VideoEmail MarketingManagementNew Business DevelopmentProject ManagementScriptwritingSocial Media

About

A brand & partnerships leader with 8+ years’ experience building ecosystem-first brand strategies within India most dynamic industries, including consumer brands, D2C, and co-working/startup ecosystems. Proven expertise in closing ₹1 CR+ in partnerships, building thought leadership platforms (reports, podcasts, flagship events), and driving digital growth (10k+ social followers, 40% email open rates, 900+ desk sales conversions). Part-time singer/musician beyond my day job.

Experience

Fes cafe & desserts

Brand Lead

Sep 2025 – Present · 6 mos · New Delhi, Delhi, India · On-site

Consumer BrandingBrand BuildingCommunicationMarketing StrategyStrategic Partnerships

Wework india

3 roles

Senior Lead, Brand Strategy & Partnerships, WeWork Labs

Promoted

May 2024 – Sep 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India

Designed and distributed the North Star Annual Report, an 80-page ecosystem-wide report highlighting macroeconomic, tier-specific and global trends across the startup ecosystem.
Conceptualised, launched and spearheaded "Upstart", the thought leadership vertical of WeWork Labs, featuring podcasts with founders and VCs across organisations like InVideo, 3one4Capital, Social Alpha, Pi Ventures, Open and more with 1L+ views and counting.
Under Upstart, hosted and distributed 80+ events with 12,000+ registrations over a period of 12 months and an average NPS of 75.
Launched the blogs vertical under Upstart, with over 50+ blogs published across the main WeWork India website.
Maintained an average of 37% open rate and a click rate of 2.5% with 8-10x of data compared to last year through emailer marketing, operating on a 0 CAC model.

Brand DevelopmentProject ManagementCreative StrategyContent ManagementDesignEmail Marketing+1

Brand Strategy and Partnerships, WeWork Labs

Apr 2023 – May 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India

Helped conceptualise and execute India's biggest value-driven event, Jumpstart 2024.
Built a robust sponsorship CRM with long-term clients like DBS, Builder.ai, Simba, Campari and more.
Created the WeWork Labs emailer marketing journey, with an average 40% open rate and 3.5% click rate, superseding industry standards.
Conducted outreach and execution for 65 WeWork Labs events across Mumbai, Pune, NCR and Bangalore.
Built the visual and overall brand communication strategy ground-up for WeWork Labs.

Brand DevelopmentMarketing StrategyProject ManagementNew Business DevelopmentCreative Strategy

Lead, Social Media and Content Management

Apr 2022 – Apr 2023 · 1 yr · Bengaluru, Karnataka, India

Spearheaded the launch and scale-up of WeWork India's Instagram account
Handling Linkedin, Facebook, Twitter and Instagram strategy for WeWork India
Working on the main brand campaign "Great Inspires Great" and scaling it through different platforms
Project and content management for all 4 platforms

Project ManagementContent ManagementMarketing StrategySocial Media