Oct 2023 – Present · 2 yrs 5 mos

Mar 2022 – Jun 2023 · 1 yr 3 mos · Atlanta, Georgia, United States · Hybrid

• Coordinated GTM plans launching new products and enhancements to strengthen value story for customers and prospects.
• Worked cross-functionally to educate and enable internal and external stakeholders through sales
• presentations, launch guides, and product videos.
• Guided external messaging, creating blogs, product pages, and How-To videos.

Oct 2020 – Nov 2021 · 1 yr 1 mo · Atlanta, Georgia, United States

• Instrumental in sales enablement and lead generation content, helping to drive a 100% increase in annual recurring revenue year-over-year.
• Created and executed GTM plans, product launches, and feature enhancements, strengthening market value.
• Developed product messaging architecture to highlight positioning, value drivers, target audience, and use cases to deliver unified messaging across all content.

Aug 2018 – Jan 2020 · 1 yr 5 mos · Atlanta Metropolitan Area

• Significantly increased sales leads by developing annual product plans that addressed evolving market trends, competitive positioning, and customer pain points.
• Led successful relaunch of Journey Analytics solution through go-to-market plans, updating messaging, creating email and social media campaigns and providing sales enablement.
• Updated value proposition to differentiate Nexidia solution through datasheets, online campaigns, website content, case studies, videos, white papers, blogs, and webinars.

Nov 2017 – Jul 2018 · 8 mos · Atlanta, Georgia

• Created marketing plans, positioning, and launch strategy for new product and feature launches, with emphasis on Data and Application Security Services.
• Developed marketing materials, including customer-facing decks, datasheets and infographics.
• Improved web presence via tools designed to monitor user experience and increase engagement.
• Coordinated lead generation efforts with digital marketing and social marketing teams, including understanding and supporting most effective campaigns and nurturing prospects
• Provided ongoing communication to customers via podcasts and webinars.

Sep 2015 – May 2017 · 1 yr 8 mos · Atlanta Metropolitan Area

• Developed product messaging and positioning for the company’s first launched product line, highlighting new product families and confirming the company’s core competencies and brand identity, to expand reach to the target market.
• Assisted in the development, launch, and management of online campaigns to generate new leads and support sales team efforts.
• Collaborated with the Partnership team to provide content marketing to strategic partnerships, highlighting use cases, solution features, and benefits.
• Created effective sales tools and market intelligence, such as playbooks and battle cards, to drive customer acquisition.

Feb 2003 – Sep 2015 · 12 yrs 7 mos · Tucker, GA

• Responsible for strategically directing a $130 million Search Engine Marketing (SEM) product. I have effectively managed various initiatives within this position, such as product planning, market intelligence, and sales training.
• KEY RESULTS:
• Product Planning: Created strategic plans for SEM products, resulting in a 25% revenue increase.
• New Product Launch: Led launch of Online Video Ads, surpassing revenue objectives by 20%.
• Led initiative to revitalize SEM product, resulting in highest 4th QTR sales in 2 years.
• Product Positioning: Updated and simplified positioning to increase sales' product knowledge.
• Product Positioning: Created various sales tools, such as brochures, videos, and demos, to help
• sales reps promote and position our newly enhanced mobile distribution.
• Company-wide Training: Significant experience presenting industry updates, product concepts, and marketing plans to upper-level management and sales force.