Srikrishna Swaminathan

CEO

Pleasanton, California, United States18 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded a successful B2B SaaS company.
Expert in pipeline generation and deal closure strategies.
Proven track record in investment banking and e-commerce.

Stackforce AI infers this person is a B2B SaaS expert with strong capabilities in marketing analytics and revenue generation.

Contact

Skills

Core Skills

Business StrategySalesInvestment BankingMarketing

Other Skills

AnalysisAnalyticsBusiness AnalysisBusiness DevelopmentCompetitive AnalysisDeal ClosureE-commerceFinanceForecastingManagementMarket EntryMergers & AcquisitionsMobile DevicesPortfolio ManagementProgram Management

About

Factors.ai empowers B2B/SaaS GTM teams to generate pipeline and accelerate deal closures. With our Signal-based account identification, account scoring, automated workflows and campaign optimization, B2B companies drive additional revenue efficiently. Our unique B2B GTM approach revolves around "Signal" based pipeline generation. Our product automatically collects data from first, second, and third party sources like Product, CRM, Website, Ad channels, LinkedIn , Review sites like G2 and Email data. It identifies the crucial "Signals" that contribute to deal closures and organizes accounts according to their Signal-based intent. These accounts are then automatically engaged through Sales, Email, and Marketing campaign workflows. What sets us apart is our real-time Attribution and Customer journey analysis that accurately calculates the RoI of these campaigns. This allows us to provide feedback on the effectiveness of different segments in real time and make necessary adjustments. As a LinkedIn Marketing partner, we also offer exclusive data to measure & attribute the impact of LinkedIn Ads and optimize LinkedIn Ads campaigns.

Experience

Factors.ai

Co-Founder and CEO

Jan 2020 – Present · 6 yrs 2 mos · United States

Factors.AI helps B2B Marketing teams to drive more Revenue. We automatically integrate Marketing and Revenue data from multiple data silos, to deliver DeAnonymization, Buyer Journey Analytics and Attribution.

TrainingMarket EntryBusiness StrategySalesBusiness DevelopmentCompetitive Analysis+12

Saas marketing and analytics

Founding Member

Jan 2020 – Present · 6 yrs 2 mos · United States

SaaS Marketing and Analytics Group

Inmobi

3 roles

Vice President

Jan 2018 – Jan 2020 · 2 yrs

General Manager (Head of Wadogo Business)

Promoted

Oct 2014 – Jan 2020 · 5 yrs 3 mos

Managing multi-million $$ business for global third party supply partnerships across affiliates, ad networks, programmatic exchanges and direct apps
Work with all cross functional teams (sales, delivery, tech support, finance, legal etc.) to chart out and drive strategy & execution plan for the business unit

Business Development Manager for North & South America

Jul 2013 – Sep 2014 · 1 yr 2 mos

Head of Tier-2( Tail and Torso Publisher Accounts) Hunting for North & South America

Allegro capital advisors

Senior Associate, Investment Banking

May 2011 – Jul 2013 · 2 yrs 2 mos · Bangalore

Investment Banking Associate.
Worked on 8 transactions, 3 Deal closures, and independently sourced and closed one Deal in the E-Commerce Logistics space.
Co-Author of report n E-Commerce sector
http://www.slideshare.net/viedea/ecom-report-may-20

Dabur india limited

2 roles

ASM Orissa

Promoted

Mar 2010 – May 2011 · 1 yr 2 mos

Area Sales Manager for Orissa responsible for driving INR 750 million of annual sales leading a 23 member sales team & 58 customers across entire Dabur portfolio of products.
Key Responsibilities
Ensuring service of over 21,000 outlets every month and driving execution metrics and sales hygiene
Ensuring financial health of stockists through ROI metric and manage infrastructure investment for stockist
Responsible for Channel Program execution and target monitoring with focus on long term growth
Allocating budgets for tactical brand activities across the calendar and developing performance metric models for evaluation
Recruitment and appointment of Rural Sales officers and Stockist Salesmen based on market requirements
Administration of Dabur Orissa office, coordination with CFA for effective inventory management

MT-ASM

Jul 2009 – Apr 2010 · 9 mos

1. Designed and executed Winter based forecasting model to indentify and fix sales gaps for Consumer Health Division of Dabur.
2. Sales training in rural and urban areas across Kerala, Telengana and Hyderabad to understand all aspects of FMCG Sales & Distribution
3. Marketing project to execute end to end brand launch of Dabur’s NPD in Home Care Mosquito Repellent category

Career launcher

Trainer- CAT and Placement Training

Jan 2009 – Jan 2009 · 0 mo

Training graduates for placement interviews and CAT Exam

Merrill lynch

Intern

Apr 2008 – Jun 2008 · 2 mos

Live Mandate: Assisted a team of senior bankers in valuation, modeling, industry analysis as part of RE & Infra Industry Group
 Analysis of tourism growth in India over the last 5 years to explore opportunities in the hospitality sector in India
 Analysis of land deals across India to find trends in prices at the micro level to tap financing opportunities
 Preparation of discussion material for a leading Infrastructure firm to discuss takeover defense strategies
 Analysis of strengths and concerns in Gangavaram port project & case study on acquisition of Raffles Hotel, Singapore
 Study of IPO and financing opportunities in firms with entity level investments by PE players & firms that have cancelled IPO

Cognizant technology solutions

Programmer Analyst

Jul 2005 – Jun 2007 · 1 yr 11 mos

Team/Technical Lead for 6 critical projects in less than 2 years and rated in Top 5% at my level
1. Morgan Stanley Equity Research project: Led a team of 4 in implementing 8 projects on equity research data collection
2. Presented white paper on “Performance Engineering Challenges in SOA”, selected as top 20 out of 180 papers