Anand Bhaskaran

VP of Marketing

Bengaluru, Karnataka, India18 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of marketing leadership experience
Expert in digital marketing and brand strategy
Proven track record in driving revenue growth

Stackforce AI infers this person is a Digital Marketing Leader in the E-commerce sector.

Contact

Skills

Core Skills

Digital MarketingBrand MarketingMarketing StrategyMarketing AnalyticsAcquisition MarketingData AnalysisFinancial Analysis

Other Skills

Advertising CampaignsAnalyticsBrandingBudgetingBusiness DevelopmentBusiness StrategyCampaign EffectivenessContent CreationContent MarketingConversion OptimizationCorporate CommunicationsCustomer Relationship Management (CRM)Email MarketingEquitiesFinance

About

Marketing leader with 10+ years of experience in high-growth, dynamic, tech-driven industry environments. My experience is a mix of brand and performance marketing. I have a balance of strategic, creative and analytical skills, and excel at building and developing high-performance teams.

Experience

Bigbasket

4 roles

Senior Director, Marketing

Promoted

Apr 2025 – Present · 11 mos

Brand MarketingDigital MarketingCustomer Relationship Management (CRM)PartnershipsOffline Marketing

Head, Digital Marketing and Marketing Communications

Promoted

Mar 2021 – Apr 2025 · 4 yrs 1 mo

I manage overall marketing for "bigbasket now", the quick commerce service at bigbasket. I also continue to lead the Digital marketing (SEO, SEM, App marketing, Social media marketing, Creator/influencer marketing) + Marketing communications/CRM functions at bigbasket.

Marketing AnalyticsCorporate CommunicationsSearch Engine Optimization (SEO)Conversion OptimizationDigital MarketingBrand Marketing+21

Head, Digital Marketing at bigbasket

Promoted

Apr 2017 – Feb 2021 · 3 yrs 10 mos

I lead the digital marketing and CRM/marketing communications functions at bigbasket, which includes SEO, SEM, social (both performance and branding) and CRM channels (push notifications and emails), with the objectives of driving Revenue and Customer Acquisition. I've driven the digital strategy for bigbasket for 6+ years now, from the early days when we transitioned to the mobile app, to leading a team now that handles the entirety of bigbasket's digital marketing and CRM.

Advertising CampaignsMarketing AnalyticsSearch Engine Optimization (SEO)Conversion OptimizationDigital MarketingMobile Advertising+11

Manager, Digital Marketing

Jan 2015 – Apr 2017 · 2 yrs 3 mos

Marketing AnalyticsSearch Engine Optimization (SEO)Conversion OptimizationDigital MarketingMobile AdvertisingPaid Social Media+5

Urban ladder

Senior Analyst

Oct 2013 – Dec 2014 · 1 yr 2 mos · Bangalore

I joined Urban Ladder in its early days as a Business Analyst before eventually moving to a marketing role. I was primarily handling the Facebook channel, which was the key channel for the company at the time, and scaled it up quite significantly during my time there.

Conversion OptimizationDigital MarketingPaid Social MediaAcquisition MarketingData AnalysisPivot Tables+1

Educational initiatives

AVP - Projects

Aug 2012 – Feb 2013 · 6 mos · Bangalore

I was managing large-scale assessment projects in the education sector. For context: when a large not-for-profit foundation (e.g. Michael and Susan Dell Foundation) wishes to understand if its interventions are effective, they usually engage a third-party entity to evaluate progress. I was part of the team that conducted these projects; work included things like getting permissions from District Education Officers, recruiting students for the assessment, conducting the assessment, and analyzing and sharing the results with the client.

Data Analysis

Spark capital

Research Analyst

Apr 2010 – Jul 2012 · 2 yrs 3 mos · Greater Chennai Area

Research Analyst covering the Indian IT services, software and outsourcing sector. Responsibilities included preparing financial models, meeting company management, writing industry and financial research reports, etc.

Data AnalysisFinancial Analysis

Irevna, a division of crisil

Manager

Sep 2007 – Apr 2010 · 2 yrs 7 mos

Equity research analyst covering, for the most part, European Software and IT services. I also briefly covered the Alternative energy and Metals & Mining sectors.

Data AnalysisFinancial Analysis

Bloomberg lp

Financial Software Developer trainee

Aug 2007 – Aug 2007 · 0 mo

Underwent training in the Bloomberg development environment for creating financial software applications.

Deutsche bank, india

Summer Intern

Apr 2006 – May 2006 · 1 mo

Created a roadmap for the Domestic Funds Services department to offer a comprehensive range of solutions to Portfolio Management Services (PMS) clients.
Interfaced directly with leading portfolio manager-clients to identify requirements. Delivered a detailed report specifying targeted areas where Deutsche Bank could expand its range of services.

Hewlett-packard labs india

Project Intern

Jan 2005 – Jun 2005 · 5 mos

Developed a bilingual, voice-based directory service application on the OpenCall Media Platform (OCMP), primarily employing Java Servlet technology and VoiceXML. The application had the capability to service telephonic user requests in 2 languages - Hindi and English, and was easily extensible to other Indian languages.
Also worked with language experts to create robust speech recognition and text-to-speech (TTS) subsystems for the software.

Indian overseas bank

Summer Intern

May 2003 – Jul 2003 · 2 mos

Successfully completed a project to streamline management of computer hardware inventory. Worked in a 3-member team on all phases of the project, from requirements gathering to actual implementation on Oracle 8i/Developer 2000.