Mar 2025 – Present · 1 yr

Jul 2024 – Present · 1 yr 8 mos

Jan 2024 – Present · 2 yrs 2 mos

• ABM with Linkedin ads consulting and execution. I help you drive more qualified pipeline and revenue from target accounts with ABM and LinkedIn ads

Jan 2024 – May 2024 · 4 mos · Remote

Aug 2023 – Mar 2024 · 7 mos

• I am B2B Ross 👋

Dec 2021 – Jan 2024 · 2 yrs 1 mo

Jun 2021 – Dec 2021 · 6 mos

Feb 2020 – Jun 2021 · 1 yr 4 mos

• I help software companies generate more marketing sourced pipeline and revenue with paid media.
• Google Ads management and strategy
• Paid Social (LinkedIn, Facebook, Twitter)
• Using ABM platforms (Terminus, 6sense and Metadata.io) management, strategy and execution
• Demand Generation that drives pipeline and revenue

Oct 2021 – Oct 2022 · 1 yr

Jun 2018 – Jan 2020 · 1 yr 7 mos · Remote

• As the Paid Search (PPC) manager at Tipping Point Communications, I drove quality leads to businesses to help them grow and thrive.
• To get the most out of our client's campaigns, we create a consistent and compelling message that combines the right keywords, ad messaging and strategy to produces leads & sales.
• We don't stop there. We also test and analyze every aspect of our client's campaigns and rigorously optimize it from click-to-close.
• The consistent combination of PPC management, optimization and analytics is how we grow businesses…one click-at-a-time.
• I am responsible for implementing & optimizing clients national & local SEM campaigns across a variety of industries including healthcare, financial, B2B, home-improvement, professional services, non-profit, e-commerce & more.
• I create, maintain & track Google Ads (AdWords) campaigns for all our clients. I am also involved with seeking growth opportunities & strategy.
• Responsibilities around helping clients achieve their goals include:
• Managing multiple areas of client campaigns including strategy development, campaign execution, analytics, & reporting.
• Providing ongoing optimization efforts to PPC campaigns including budget monitoring, bid management, conversion tracking & negative keyword strategies.
• Using Google Analytics to analyze data & implement valuable goals & reporting metrics
• Crafting messaging & engagements in line with campaign, brand, and platform to support the flow of new content to social channels.
• Certifications Include:
• Google Analytics
• Google Search
• Hubspot
• Other skills and responsibilities include:
• Paid social advertising (LinkedIn, Facebook, Instagram)
• YouTube Advertising
• Google Analytics
• Google Tag Manager
• Content creation & management
• Market research & analysis

Jul 2017 – Dec 2017 · 5 mos · Rochester, New York Area

• While at Edelman I conducted market research for one of their national clients. I performed keyword search research, social media analysis and tracked media content for projects tailored to the clients needs and wants. I also used social media platforms, and software to monitor and run analytics for the clients brand reputation.

Sep 2016 – Dec 2016 · 3 mos · Rochester, New York Area

• Worked with small to medium size businesses to maximize their advertising investments and grow their business. Specialized in SEM, PPC, paid search, Google AdWords, white label SEO techniques, keyword, content writing, reputation, and social media management. Worked with both print and digital marketing to help businesses increase their overall consumer awareness.

Sep 2015 – Sep 2016 · 1 yr · Sheffield, United Kingdom

• Played in England's Premier Lacrosse League for the Sheffield Steelers.
• Earned the Sheffield Steelers Most Valuable Player honors.

Jun 2014 – Aug 2021 · 7 yrs 2 mos · Rochester, New York Area

• Created, marketed and managed my own successful online retail business. Performed and learned all SEO, keyword research, and copy writing skills by A LOT of trial and error. The business has over $41,600 in sales and over 600 5 Start reviews.
• Executions Include:
• Keyword Research
• Copy and content writing
• A/B Testing
• CRM
• PPC
• Keyword Optimization