Sep 2022 – Sep 2023 · 1 yr

Mar 2021 – Jul 2021 · 4 mos · Australia

• I provided workshop facilitation and consulting services for The Marketing Practice in Australia to support their delivery end-to-end ABM programmes for their clients in APAC.

Jan 2021 – Present · 5 yrs 2 mos

• A retained subject matter Expert in 'Propolis', the leading worldwide community for professional B2B Marketer. I am responsible for the Growth group, which includes ABM, demand generation and channel and my role involves developing content and delivering training, advice and mentoring.

Jan 2021 – Present · 5 yrs 2 mos

Mar 2017 – Present · 9 yrs

• I have run the ABM Essentials training course for B2B Marketing for the last 6 years training over 750 marketing and sales professionals in the fundamentals of ABM on public courses and private in-company sessions. I have also worked as a consultant delivering B2B Marketing's ABM Headstart, an advisory programme helping companies get their ABM programmes up and running from a standing start.

Jan 2020 – Dec 2022 · 2 yrs 11 mos · London, United Kingdom

• Story is all about helping brands develop brand positioning, purpose, messaging and above all stories - both for internal and external consumption. This means really getting under the skin of every brand to unpack their 'raison d'etre' and find smart news ways to bring this to life for employees and customers everywhere. My role is to provide strategic advice and consultancy to Story's clients helping them to unlock purpose and value for both internal and external audiences.

Jul 2017 – Oct 2019 · 2 yrs 3 mos · London, United Kingdom

• Certino transforms the way international companies manage the tax liabilities of a mobile workforce by automating the entire process to reduce costs and reduce tax compliance risk. We take a holistic approach to employment tax management covering the whole spectrum from pre-move planning, through shadow payroll calculations and inter-company rebilling to the posting of transactions in the accounts.
• Certino's commitment to our client is to:
• Connect HR, Finance, Payroll & Tax to enhance all aspects of international Employment Tax management
• Reduce Employment Tax costs by up to 20% while simultaneously reducing tax compliance risk
• Reduce the total costs of managing international Employment Tax liabilities by more than 50%
• Provide greater accuracy, visibility & control of costs associated with international employees
• Simplify all aspects of managing a shadow payroll

May 2017 – Dec 2019 · 2 yrs 7 mos · London, United Kingdom

• McDonald Butler is a strategic B2B sales and marketing agency specialising in the IT and technology sector. We unite sales and marketing functions in ambitious companies to drive better audience engagement, forge stronger relationships and accelerate sales results and ROI. Our core areas of expertise are Account-Based Marketing, Alliances and Channels, Industry Marketing, Inbound marketing and targeting the C-Suite.

Mar 2017 – Sep 2017 · 6 mos · London, United Kingdom

Feb 2016 – Mar 2017 · 1 yr 1 mo · London, United Kingdom

• Consulting services to deliver best in class ABM programmes for agent3 clients – including SAP, BT, Tata Communications, Cisco and Juniper Networks – by utilising the ground-breaking insight3 platform and connecting the journey from insight to value proposition, messaging to communications, and ultimately optimising return on marketing investment.

Apr 2016 – Dec 2017 · 1 yr 8 mos · Dublin

• The Technology Channel Alliance is a not for profit organisation that has been formed to represent the interests of technology channels in EMEA. Our members are technology distributors headquartered in EMEA, and associate and affiliate members include corporate resellers and retailers.

Jul 2015 – Jun 2016 · 11 mos · London

• Adimo enables FMCG brands to offer consumers a direct purchase option from any online content, and also allows the brand to run its own retailer-independent promotions. It does this by integrating with any marketing, content or campaign to let consumers add the product being advertised directly to their online supermarket basket. Retailer-independent sales promotions can be activated using Adimo's proprietary promotional technology, and used to drive sales online or in-store.

Jan 2014 – Present · 12 yrs 2 mos · London, United Kingdom

• Tech London Advocates is a private sector led coalition of expert individuals from the tech sector and broader community who have committed to championing London’s potential as a world-class hub for tech and digital businesses and to support its start-ups in finding new investment, new talent and achieving high-growth.

Jan 2014 – Sep 2014 · 8 mos · London, United Kingdom

• PSP Rare is specialist content marketing agency with an extensive track record in customer magazines publishing. Content is at the heart of everything we do and we now act as 'content guardians' across all media types from print to social media. Clients include UK Trade & Industry, Kia, Wiltshire Farm Foods, DMG and we also provide 'white label' services for a number of industry collaborators.

Sep 2013 – Mar 2016 · 2 yrs 6 mos · London, United Kingdom

• Dawson Walker is an integrated marketing agency with a special focus on employee branding and talent marketing. The company takes a completely 'media neutral' to client briefs and focuses on 'making things happen' whatever the delivery platform. Currently clients included Shell, Airbus and Capita.

Nov 2012 – Jan 2016 · 3 yrs 2 mos · London, United Kingdom

• Momentum ABM specialises in Account Based Marketing for large technology businesses such as Oracle, VMware and Vodafone. This is essentially business-savvy strategy development, account planning and creative messaging that bridges the gap between sales and marketing within the client organisation, and raises the quality and content of the dialogue with key customers.

Jan 2012 – Dec 2014 · 2 yrs 11 mos · London, United Kingdom

• Appinions is a new Influencer Management Platform that allows you to identify and track both the opinions AND influence of key opinion-formers by aggregating their opinions on a particular topic across the entirety of the 'fresh web' including social media, blogs and mainstream media including press and TV/radio transcripts. It currently captures over 100m pieces of information daily from 6m sources – of which, Twitter is just one. Clients include American Airlines, Dell, Oracle, Credit Suisse, CMG, MacDonalds, Forbes, The Economist, Condé Nast, Edelman, Weber Shandwick, Text 100 etc.

Jul 2009 – Dec 2011 · 2 yrs 5 mos · London, United Kingdom

• Alchemy Worx is the UK's leading specialist email marketing agency working with clients such as Aviva, Carphone Warehouse, Tesco and Vodafone. My role was to drive all revenue creation and to manage all client facing teams from business development to account management.

Oct 2003 – Present · 22 yrs 5 mos

• Independent Marketing Consultant with over 30 years experience in B2B Marketing.
• Specialist ABM consultant for the last 10 years working with global brands to develop their ABM strategies and deliver integrated ABM campaigns.
• ABM trainer for B2B Marketing training over 500 marketing and sales professionals over the last 5 years on both public and private courses.
• Growth expert for B2B Marketing's community Propolis leading roundtables and webinars for senior industry marketers and producing thought leadership and technical content to provide advice and guidance on ABM, demand generation, channel marketing and sales enablement.
• ABM strategist & consultant for leading global B2B agencies including Momentum ABM, Agent3, Hotwire/McDonald Butler, Brands2Life, The Marketing Practice and Law Creative.

Jan 1992 – Jan 2003 · 11 yrs

• • Responsible for all business development
• • Ran corporate marketing programme
• • Integrated team management across multiple disciplines
• • Agency pitches won incl. Adobe, AMD, Apricot, AT&T, BSA, Cisco, Hewlett Packard, Intuit, Lexmark, Novell, Securicor, Sony, WordPerfect
• • Directly responsible for managing client accounts incl. Adobe, BSA, Cisco, Claris, Lexmark, Intuit, Novell, Securicor IT, Wyse
• • Set up and managed Banner media department
• • Commercial manager of Banner Readership Survey - managed sale to IPSOS

Jan 1991 – Jan 1992 · 1 yr

• Headed client services team
• Managed Softsel, WordStar, Hitachi, Radius and Claris accounts.
• Hands-on responsibility for managing internal creative team and all external supplier relationships (media, print, repro, fulfillment etc).
• Created in-house marketing programmes for software republishing division targeting consumers and SMEs.

Jan 1989 – Jan 1991 · 2 yrs

• Vendor marketing programmes to both channel partners and end users
• Sourced and managed all agency partners
• Advertising, direct marketing, media buying, exhibitions
• CRM programme for registered end users

Jan 1983 – Jan 1989 · 6 yrs

• • Publisher of PC Business World – weekly newspaper
• • Launch Publisher of MacWorld (monthly)
• • Publisher DEC Today (monthly)
• • Publisher ICL Today (monthly)
• • Business Development Manager of PC Business World
• • Advertising Sales Manager - Computer News