Mar 2023 – Aug 2024 · 1 yr 5 mos

• Establishing & evangelising the role of product marketing throughout the organisation from ground-up, supporting 25+ products in 3 different verticals: Healthcare, HigherEd, Business & Industry.
• Developed a differentiated product narrative for a net new product launch with positioning, messaging and value proposition frameworks.
• Enabled cross-functional teams (Sales, Customer Success) through enablement, content, and sales plays.
• Deployed audience segmentation models for personalised communication with messaging that deeply resonates to different personas.
• Built ‘Release to Market’ process for products, features, and integrations that communicates the value and functionality to customers.
• Set-up processes (Sales Councils) to share regular customer and market insights to inform marketing, product and company strategy.
• Deployed Product Hierarchy models in Salesforce to enable Sales to identify opportunities, upsell, retain and drive product adoption and customer growth.
• Set-up in-product tool (Appcues) in collaboration with Growth to drive awareness, adoption, and revenue growth.

Feb 2023 – Oct 2023 · 8 mos

• As a PMA Ambassador, I am excited to share my experiences, learnings, and best practices with fellow PMMs and help them grow in their roles.

Mar 2021 – Feb 2023 · 1 yr 11 mos · Toronto, Ontario, Canada · Hybrid

• ⩸ Product Portfolio: Employee Advocacy | Social Selling | Social Listening | Product Infrastructure
• ⩸ Product Partner Integartions: Slack | Microsoft | TikTok | UpContent
• ⩸ Tools: Highspot | Tableau | Mixpanel | Intercom
• Repositioned and refined messaging for multiple products, ensuring clear differentiation and value propositions tailored to target personas.
• Led GTM and sales enablement for major launches, including TikTok integration, Amplify GTM, and strategic storytelling efforts, driving product adoption and business impact.
• Launched product integrations with Microsoft, Slack, TikTok, and UpContent, strengthening the partner ecosystem and influencing $5.4M in pipeline and $1.4M in revenue through strategic campaigns.
• Championed data-driven decision-making, leading customer and market research that shaped product roadmaps, pricing, and monetization strategies to drive retention and upsells.
• Drove sales enablement for 300+ global teams, running training on competitive positioning, messaging, and value-based selling.
• Led a structured customer feedback loop, ensuring Sales, CS, and Product insights informed roadmap priorities and influenced five major feature releases.
• Established thought leadership, producing high-performing content, case studies, and social campaigns, including an Employee Advocacy Masterclass with 328 organizations and 46% retention past 45 minutes.
• Influenced strategic decisions at the executive level, leading key GTM motions, refining pricing strategies, and driving cross-functional collaboration across marketing, product, and sales.

Jan 2020 – Mar 2021 · 1 yr 2 mos · Toronto, Ontario, Canada

• Defined the product strategy and roadmap for an AI-based healthcare app (mymarble.ai).
• Prioritized features that focused on increasing customer engagement and Monthly Active Users (MAUs).
• Built an extensive in-app content library by collaborating with content, product, design and development teams.
• Drove market research initiatives and competitive analysis for a digital pathology software
• Built and delivered a website (pathub.ca) for a client. Created targeted messaging and value propositions that resonated with the ideal customer leading to increased conversions.
• Increased company’s online presence by building a strategic social strategy leading to more business opportunities
• Managed project deadlines by keeping both internal and external stakeholders in the loop with status reports and scope of works following lean agile methodologies

Jan 2019 – Apr 2019 · 3 mos · Toronto, Canada Area

• Ryerson DMZ is the #1 university-based incubator in the world.

Nov 2018 – Dec 2019 · 1 yr 1 mo · Toronto, Canada Area

• Created a comprehensive go-to-market strategy to optimize customer acquisition and product utilization leading to sales of over 40k within the first quarter of the product launch
• Developed the buyer persona, value proposition, competitive product positioning and implemented outbound sales campaigns generating over 3k leads per month
• Content creation for go-to-market and sales enablement materials constantly iterating and updating for an aligned messaging across all mediums
• Launched 3 new product features over 6 months working with cross-functional teams including the Product, Sales and Customer Success teams
• Improved trial to conversion ratios by over 18% by repositioning the brand, optimizing target customer-specific messaging across the company website, landing pages & PPC campaigns

Dec 2017 – Sep 2018 · 9 mos · New Delhi Area, India

• Managed and implemented marketing and communication activities, including print materials, e-mail, events and outdoor advertising increasing YoY enrolments by over 10%
• Curated editorial content for internal and external marketing efforts including in-house publications, website and social media

Jun 2016 – Aug 2017 · 1 yr 2 mos · London, United Kingdom

• Conceptualised, developed and launched a new product (personalized training course) with profit margins of over 30%.
• Increased brand awareness via social media campaigns leading to over 100 additional attendees per event in 3 months
• Generated over 50k in annual revenue from business events and conferences through sponsorships and sales.
• Curated rich media content across platforms including newsletters, emails, website & social media to improve lead generation and customer engagement