Jan 2024 – Jun 2025 · 1 yr 5 mos · New Delhi, Delhi, India

• Leading marketing initiatives for Dealshare which is an omnichannel retailer dealing in grocery & consumer goods. It is a unicorn backed by global investors like Tiger Global, Alpha Wave & West bridge capital. Responsible for charter across user acquisition, engagement & retention driving overall business growth.

Feb 2021 – Jan 2024 · 2 yrs 11 mos · Delhi, India

• Goals101 is a martech SaaS firm backed by leading investors like Nexus Ventures and Dentsu. It provides cutting edge marketing technology solutions to clients across categories. I lead marketing, brand partnership and strategy charter for the firm. Goals101 recently got acquired by the global fintech firm M2P Fintech in Dec'23.

Dec 2019 – Mar 2021 · 1 yr 3 mos · New Delhi Area, India

• Led self serve programmatic advertising business on Paytm for all the Ecommerce categories - Fashion,
• FMCG, electronics, Home& Kitchen, Consumer durables, Sports goods etc
• Business lead for the launch of self serve advertising product enabling millions of merchants to run ads
• on the platform themselves. More than 10k merchants used it in first 4 months of launch itself.

Dec 2018 – Dec 2019 · 1 yr · New Delhi Area, India

• Category head for Food, Beverages, Beauty and Personal care categories at Paytm Mall.
• Managed P&L for these categories - handled both demand and supply side to deliver on top line and
• bottom line objectives. Managed GMV of INR 600 Crores+ with more than 20k merchants & 5 MN+
• users.
• Spearheaded the first of its kind 'hyperlocal model' (same day delivery) for grocery category.

May 2017 – Dec 2018 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Led Marketing Initiatives for Amazon's Ads Monetization business
• Designed Social Media Marketing strategy for business.
• Managed SEO and SEM for Amazon’s Ad portfolio to improve organic search ranking.
• Managed lead generation and customer acquisition using marketing channels like email marketing, SEM and webinars.
• Managed program effectiveness and different campaign performance across all digital marketing channels.

Sep 2015 – May 2017 · 1 yr 8 mos · Mumbai Area, India

• Designed (GTM) strategy for new product launches across oral care and personal care categories.
• Designed and executed activation for Rural Markets in entire West branch comprising 6 states.
• Identified & managed business growth opportunities in key trade channels - Wholesale and Kirana through trade promotions, loyalty program, market research and activation.

Apr 2014 – Sep 2015 · 1 yr 5 mos

• Managed a marketing budget of INR 80Cr+ Pan India for different foods and healthcare brands.
• Designed BTL activities for different brands under the category. Power brands like Real Juices, Dabur
• Honey, Hajmola and Dabur Chyawanprash were part of this portfolio.
• Competitor tracking and analysis to identify ways to capture higher market share.
• Budget planning and resource allocation. Being a part of central team, coordinated with regional marketing teams in North,East,West,South regions for resource allocation & prioritization.
• Go to Market (GTM) strategy for new product launches for example Real Juice variants.
• Designed trade loyalty programs and assessed effectiveness of different marketing interventions.

Apr 2012 – Apr 2014 · 2 yrs

• I handled Home and Personal Care (HPC) Division in South & East UP for Dabur India Ltd. Managing a team of around 70 people with an annual turnover of 80 crore.
• Key responsibilities include developing business - increasing reach, depth and width for products in portfolio, stockist management, maintaining market hygiene and executing various ground activations for company brand's visibility.

Sep 2011 – Nov 2011 · 2 mos

• Developed launch program for test marketing of a new product in halogen lamp category.

May 2009 – May 2010 · 1 yr · Hyderabad Area, India

• Worked as Business Technology Analyst at Deloitte Consulting in Hyderabad.