Nov 2025 – Present · 5 mos

Aug 2019 – Oct 2025 · 6 yrs 2 mos

• Provided strategic leadership for marketing and customer service operations, overseeing brand strategy, digital marketing, product development, and client services across the organization. Led cross-functional teams to align marketing strategies with mission objectives, ensuring scalable impact and stakeholder engagement.
• Built and mentored a high-performing marketing team, leveraging data to optimize strategy and execution.
• Launched new services and created go-to-market strategies to attract new customers and increase revenue for the organization.
• Implemented a marketing technology ecosystem that improved customer engagement and created scalable growth opportunities.
• Led strategic transformation initiatives, collaborating with the executive team, board of directors, and volunteer leadership.

Oct 2014 – Aug 2019 · 4 yrs 10 mos

• Led strategic marketing initiatives and digital transformation projects. Directed cross-functional teams across digital marketing, user experience, and brand strategy while developing innovative programs, products and services. Partnered with chapter leadership nationwide to drive organizational growth through technology modernization and process optimization.
• Implemented a comprehensive digital marketing strategy, increasing visitor-to-customer conversions and driving significant growth in new users and organic traffic.
• Spearheaded the redesign of the national website and chapter sites, establishing a comprehensive governance framework to ensure consistency and scalability.
• Established enterprise-wide brand standards and marketing guides, ensuring a consistent national presence and alignment across all chapters.
• Created and launched the Small Business Learning Center, expanding access to educational resources for entrepreneurs nationwide.
• Developed SCORE’s Startup Roadmap, later adopted by a business incubator and a university to support aspiring entrepreneurs.

May 2011 – Sep 2014 · 3 yrs 4 mos

• Led SCORE's marketing operations, overseeing brand management, digital strategy, and program development.
• Conceptualized and launched the organization’s first virtual conference, significantly expanding reach to entrepreneurs nationwide.
• Implemented marketing strategies that substantially increased webinar participation, enhancing audience engagement and internal knowledge-sharing.
• Led foundational digital initiatives that improved website performance and user experience, laying the groundwork for future digital enhancements.

Nov 2009 – Apr 2011 · 1 yr 5 mos

• Managed concurrent projects for adult learning, technology, and marketing initiatives, including new training and education programs.
• Launched the Simple Steps for Starting Your Business and Simple Steps for Growing Your Business programs and workbooks, which remain popular programs for entrepreneurs and SCORE chapters today.
• Selected, configured and managed SCORE’s first learning management system (LMS) and created training programs and content.
• Recruited, hired, supervised and trained new employees, independent contractors, and agencies to complete education projects.