Mohanraj Jagannivasan — CEO
Mohanraj Jagannivasan has been mandated to lead Classic Marble Company & KalingaStone a pioneer and premium lifestyle brand in the building material space. Prime responsibility to Professionalise , Separate Ownership from Management, Create a Sustainable Organisation and a Legacy Lifestyle Brand Prior to this role Mohanraj led Duroflex - a renowned sleep and comfort solutions provider. He was associated with the company for over Eight years, holding various leadership roles. His responsibilities span the retail, e-commerce, and direct-to-consumer (D2C) business of Duroflex and drive Duroflex’s Organic and Inorganic Growth and Expansion. Under his leadership, Duroflex has achieved significant milestones, including successful national expansion and the establishment of a strong D2C presence. He has also enhanced the retail experience through company-owned and operated stores. Mohanraj’s vision is to leverage customer-focused strategies, sustainable operational excellence, and a people-first culture to take Duroflex to new heights of success. His commitment to enhancing customer experience and driving innovation remains at the core of his leadership approach.. Few of the noteworthy milestone is 5x Growth 185 Crores to 1150 Crores, Playing an active part in 2 Successful Round of Fundraise and Building a Sustainable Professionally Managed Organisation from a Family Run Business. Clear No 2 #Marketleader in the Sleep and Comfort Space. Prior to Duroflex, Mohanraj had a successful stint in Wipro Consumer Care Commercial Lighting and Furniture Business. Joining as a Product Manager for Project and Upcountry Markets, he moved up the ladder to be the National Sales Head for Furniture Business. Prior to Wipro Consumer, Mohanraj headed the Industrial Product Division for Garware Technical Fibres and create a niche through value added products and launching the Branded Sports Nets first of its kind in India. Joining as Management Trainee, His last assignment was to lead the Industrial Product Division . Mohanraj finds passion as an angel investor as well as working with early growth stage organisation setting up sustainable system, processes and enable profitable growth. Mohanraj is a Professional with an astute quality of turning around Family Run Business into a well run Professional Unit and helping Promoters to separate “Ownership From Management”. Mohanraj finds solitude long distance walks as a stress buster and is a public speakers in various Professional Forums and Educational Institutions.
Stackforce AI infers this person is a B2C growth leader with expertise in business development and digital transformation.
Location: Bengaluru, Karnataka, India
Experience: 32 yrs 4 mos
Skills
- Leadership
- Business Development
- Sales Management
Career Highlights
- Achieved 5x growth at Duroflex in six years.
- Expert in transforming family-run businesses into professional units.
- Strong track record in market expansion and digital transformation.
Work Experience
Classic Marble Company
Chief Executive Officer (1 yr 5 mos)
Europa Locks
Chief Executive Officer (2 mos)
Duroflex
Chief Executive Officer and Director Palm Springs Pvt Ltd (2 yrs 3 mos)
President and Business Head (2 yrs 9 mos)
Vice President Sales and Business Development (3 yrs 1 mo)
Inflection Point Ventures
Angel Investor at Inflection Point Ventures (6 yrs 7 mos)
Wipro Consumer Care and Lighting
Sales Head - Furniture Business (1 yr 5 mos)
National Sales Manager - Commercial Lighting and Furniture Business (1 yr 3 mos)
Regional Manager - Commercial Lighting and Furniture Business (5 yrs 2 mos)
Product Manager - Emerging Market and Infrastructure Projects for Commercial Lighting and Furniture (1 yr 8 mos)
Garware Technical Fibres Limited
Product Manager - Industrial Product Division (7 yrs 7 mos)
JAY FE CYLINDERS LIMITED
Sales Manager (1 yr 10 mos)
Emaxicom
Retail Manager (4 mos)
Garware Technical Fibres Limited
Regional Manager (3 yrs 7 mos)
Education
PGDMS from Mumbai University at University of Mumbai
3TP MDP Programme from IIM Ahmedabad at Indian Institute of Management Ahmedabad
