Faisal Siddiqui — Founder

My clients are senior in-house brand strategists and marketers, working hard to turn their brands into real forces for change inside their business. Often they work in businesses whose products appear to be bought for purely rational reasons, by technically-minded buyers and via long sales cycles. Together our goal is to change the perception (and reality) of brand from a cost center, to a vital asset that drives everyday commercial results. I’ve been on this journey with Morningstar, Samsung, Turkish Airlines, Google and Shell, among others. I work to meet four critical needs: Creating brand campaigns that sell: After convincing Penny Appeal Canada to introduce a top-of-funnel campaign to their existing demand gen stack, revenues shot up 250%, ROAS skyrocketing 580% and branded search was up 403% y.oy. Repositioning against your competitors: Three years after our repositioning of ABB Formula E the business was valued at $900 million. When we met them, they were in the red. Making the business case for brand-first marketing: We helped one Fortune 100 central marketing team, overcome internal skepticism and secure more than $10 million for top-of-funnel, brand marketing. Reshaping product portfolio or brand architecture to drive growth: When multi-product organisations like Morningstar and Shell have been hampered by their own complexity, we’ve helped them untangle, re-organise and thrive. I’ve built a reputation for making a big impact for my clients and I’m a recognised thought leader in the industry. Over the years I’ve received Strategy Magazine’s ROI award (to our knowledge the only one awarded to a brand campaign) 13 Transform Awards, (6 Golds, 2 Silvers, 5 Bronze) co-authored white papers with David Aaker, guest lectured on brand strategy and have been quoted in the BBC, Toronto Star, Marketing Magazine and American Marketplace, among others.

Stackforce AI infers this person is a Brand Strategy Expert with a focus on Corporate Marketing.

Location: Toronto, Ontario, Canada

Experience: 16 yrs 9 mos