Benita Bhatia Dua

CEO

Mumbai, Maharashtra, India25 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over a decade of social media consulting experience
  • Authored three influential books on marketing
  • Expert in leveraging AI for business growth
Stackforce AI infers this person is a B2B Marketing and Social Media Strategy expert.

Contact

Skills

Core Skills

Social Media StrategyB2b Marketing StrategyContent StrategyCoachingContent MarketingSocial Media MarketingPublic Relations

Other Skills

Analytical SkillsB2B MarketingBranding & IdentityBusiness CommunicationsBusiness NetworkingCampaignsClient RelationsCommunicationCommunication SkillsContent DevelopmentCopywritingCorporate BrandingData AnalysisDigital StorytellingExecutive Coaching

About

Have you ever wondered what it takes to truly harness the power of social media? For over a decade, I’ve been answering that question, helping some of the top global leaders transform their online presence into a measurable business advantage. As the CEO of Vanilla Skills, I specialize in creating strategies that help position CEOs and leaders as industry’s thought influencers. My journey started humbly, teaching soft skills, before pivoting to social media consulting. Armed with an MBA in marketing, and additional certifications from IIM Ahmedabad and Stanford University, I am sharply skilled at using social media with provable ROI. Today, over 90% of my business comes from social media-driven visibility and trust-building strategies. AI is another dimension I’m deeply invested in. Over the past couple of years, I’ve explored and used a multitude of AI tools, some well-known, others less popular. My approach isn’t about relying on a single tool but about building a versatile toolkit tailored to specific challenges. I also coach and train individuals to navigate and leverage social media, and AI, helping them achieve transformative results with confidence. My work goes beyond the conventional. I’ve authored three books, including B2B Marketer’s Handbook, a practical guide for mastering LinkedIn and driving B2B success. My book Profit with Social Media was published by CNBC and unveiled at Harvard University where I was invited as a subject matter expert to talk about social media. I am working on two more books, one on building careers using social media and another on AI in thought leadership & B2B Marketing. I also host ‘Secrets of a B2B Marketer’, a podcast where I connect with industry leaders to uncover actionable insights for B2B marketers. If you’re a CMO, director, or CEO looking to harness LinkedIn, AI, or both for thought leadership, personal branding, or business growth, let’s connect. Together, we can unlock your potential strategically, sustainably, and profitably. Curious to know more? Book a free 30- minutes consultation with me now.

Experience

Target edge

Director - Strategic content

Nov 2022Present · 3 yrs 4 mos · On-site

Content StrategyContent MarketingB2B Marketing StrategyB2B MarketingContent Development

Mascot spincontrol india pvt ltd

Chief Marketing Officer - Consulting

Jul 2021Oct 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

GhostwritingLinkedIn MarketingSocial Media StrategyMulti-Channel MarketingDigital StorytellingB2B Marketing Strategy+25

Learning and development global

Honorary Chairperson - Branding & Promotions

Nov 2015Oct 2016 · 11 mos · Mumbai Metropolitan Region

  • Promote the Mumbai Chapter among L&D and HR practitioners in Mumbai
  • Enable the chapter to attract and induct new members.
  • Help the fraternity body reach out to Learners, Trainers, Coaches, LnD Professionals, OD Professionals.
  • Ensure that we us social media appropriately and engagingly.
LinkedIn MarketingSocial Media StrategyDigital StorytellingB2B Marketing StrategyWeb ConferencingStorytelling+15

Vanilla skills pvt. ltd.

Chief Executive Officer, Social Media Consultant to CEOs and Corporates

Jan 2014Present · 12 yrs 2 mos · Mumbai Area, India

  • Social Media Consulting - Advising CEOs and corporates on online brand and reputation management, thought leadership
  • Social Media Consulting to ensure exponential growth
  • Social Media Training for various functions of business
  • Social Media Etiquette Trainer
  • Content Development
  • Guiding Corporates on Using Social Media for Exponential Growth
  • Your Thought Partner in Social Media
GhostwritingLinkedIn MarketingCoachingSocial Media StrategyMulti-Channel MarketingDigital Storytelling+27

Freelance

Learning Facilitator & Social Media trainer

Jan 2009Dec 2015 · 6 yrs 11 mos

  • I conduct interactive workshops on Social Media for various business functions as well as trainings on various behavioural skills.
  • I also create training content for organisations.
  • I've helped training organisations set up their own training teams.
GhostwritingLinkedIn MarketingCoachingSocial Media StrategyDigital StorytellingWeb Conferencing+14

Management institutes

Freelance soft skills trainer, motivational speaker and Visiting Faculty

Oct 2003Jan 2012 · 8 yrs 3 mos

  • Have conducted customized programs for Bosch, SVKM International School, GSEC and Unilever among other corporates
  • Conducted various open workshops on soft skills like effective presentations, communications, gossip management, negotiations, reporting, corporate etiquettes, corporate grooming, dining etiquettes, creativity in workspace and other relevant soft skills.
  • Have also been teaching various management, marketing and communications related subjects to students of MBA, M.Com, BMM, BMS, BBA, BBI, BAF at Saraf College, Goregaon, at Patkar College, Goregaon, at Nagindas Khandwala college, Malad, Lords Universal College, Malad, at Ratnam College (National Education Society), Bhandup, at R.A.D.A.V College, Bhandup, Dalmia College, Malad, M.D. Shah Girls College, Malad, L.N College, kandivali
Digital StorytellingStorytellingSocial Media MarketingContent MarketingBusiness NetworkingClient Relations+1

Essdee ltd/ pvr cinemas/ royal palms / ejourno.com

Public Relations

Aug 2000Jun 2007 · 6 yrs 10 mos

  • Worked at various positions in Public Relations department in leading companies from diverse sectors.
GhostwritingDigital StorytellingStorytellingContent MarketingBusiness NetworkingClient Relations+4

Education

Stanford University

Certification — Design Thinking & Innovation

Jan 2013Jan 2013

Indian Institute of Management Ahmedabad

MDP — Leadership & Change Management

Jan 2012Jan 2012

Gujarat University

MBA — Marketing

Jan 1998Jan 2000

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