Pranshul Khanna

Product Marketing Manager

Bengaluru, Karnataka, India11 yrs experience

Key Highlights

Expert in launching B2B SaaS solutions globally.
Proven track record in go-to-market strategy execution.
Strong cross-functional leadership in product marketing.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry with a focus on B2B solutions.

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Skills

Core Skills

Product MarketingGo-to-market StrategyB2b MarketingSoftware As A Service (saas)

Other Skills

AnalysisBusiness StrategyBusiness-to-Business (B2B)Campaign ExecutionCompany ProfilingCompetitive AnalysisCompetitive Market AnalysisData AnalysisData MiningData ScienceDigital StrategyEmail CampaigningEmail MarketingMarket ResearchMicrosoft Excel

About

I'm a hands-on product marketer with a strong track record of launching and scaling B2B SaaS and retail tech solutions across global markets. Over the last decade, I’ve worked at the intersection of GTM strategy, lifecycle enablement, and cross-functional execution—translating product value into growth across channels. Here’s what I bring to the table: 1. End-to-end ownership of go-to-market strategy—from positioning and messaging to campaign execution and launch orchestration 2. Deep experience building and running multi-stage lifecycle campaigns in Salesforce Marketing Cloud, Pardot, and Data Cloud 3. Hands-on execution of audience segmentation, email journeys, and landing page development (including HTML/CSS editing and A/B testing) 4. Skilled in using first-party data to build dynamic segments that drive targeting and personalization at scale 5. Strong cross-functional leadership—working closely with Product, Sales, and Customer Success to align messaging with growth goals Proven ability to simplify complex product concepts into compelling narratives that drive user adoption and revenue Toolset: Salesforce (MC, Pardot, Data Cloud), Mailchimp, Hubspot, Zoominfo, Segment Mapping, HTML/CSS, Excel, GA, Trello, Canva I’m passionate about the execution side of product marketing—building the campaigns, workflows, and enablement tools that translate strategy into measurable impact.

Experience

Locally

Senior Product Marketing Manager

Jun 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

At Locally, I lead product marketing for our online-to-offline (O2O) commerce platform, supporting thousands of retailers and brands across North America.
1. Own go-to-market strategy for core products like Store Locator, Product Locator, and ShopSense Analytics
2. Drive multi-channel campaigns (email, landing pages, webinars) using Salesforce Marketing Cloud & Pardot
3. Build audience segments in Salesforce Data Cloud based on retailer-brand relationships and behaviors
4. Partner cross-functionally with Product, Sales, and CS to launch features and deliver enablement
5. Lead communication for key product launches
6. Create GTM content: email templates, internal guides, sales collateral, and onboarding flows
7. Track campaign performance, optimize messaging, and support lifecycle marketing initiatives

Product MarketingSalesforce Marketing CloudProduct Launch and AdoptionSalesforce.com AdministrationGo-to-Market StrategyProduct Messaging & Positioning+2

Shipwell

Senior Product Marketing Manager

Jun 2023 – Jun 2024 · 1 yr · Bengaluru, Karnataka, India · Remote

I am a Senior Product Marketing Manager at Shipwell, dedicated to revolutionizing the supply chain landscape. With expertise in supply chain optimization, freight and shipping, TMS, and real-time visibility, I lead strategic initiatives to drive market adoption and growth. By crafting compelling messaging and enabling sales teams with impactful materials, I position Shipwell as a trusted partner in streamlining operations and unlocking efficiencies. Together, we are reshaping the future of supply chain management with innovative solutions that empower businesses to thrive in a dynamic marketplace.

Scoutbee

Senior Product Marketing Manager

Sep 2022 – May 2023 · 8 mos · Bengaluru, Karnataka, India

As a Senior Product Marketing Manager at Scoutbee, I leverage my expertise in supply chain, supplier sourcing, and procurement to drive product adoption and revenue growth. Through strategic positioning and messaging, I collaborate cross-functionally to support sales enablement and lead generation efforts. Additionally, I develop compelling marketing collateral and drive thought leadership initiatives to establish Scoutbee as a trusted partner in the supply chain industry.

Business-to-Business (B2B)Product MarketingSoftware as a Service (SaaS)Digital StrategyNew Business DevelopmentB2B Marketing

Syncron

Product Marketing Manager

Apr 2020 – Sep 2022 · 2 yrs 5 mos · Bengaluru, Karnataka, India

Business-to-Business (B2B)Software as a Service (SaaS)New Business DevelopmentSalesforce.comB2B Marketing

Hella

Market Intelligence and Strategy

Jun 2018 – Mar 2020 · 1 yr 9 mos · Pune/Pimpri-Chinchwad Area

1. Involved in annual strategic planning process i.e., Strategy Check-Up (SCU) which drives to formulate strategy / next steps of the organization
2. Analysis of financial data (MDB) in terms of customer mix, product mix, and regional mix.
3. Identifying and verifying the strategic initiatives after the alignment with key stakeholders.
4. Strategic financial planning and tracking it on a monthly basis. Forecast of key financials and proactive monitoring of actuals against budget planned
5. To explore, formulate and assist company strategies to diversify in new markets and new products for both organic and inorganic growth
6. Involved in preparing precise presentations for the top-level management of the company
7. To provide up to date market intelligence to the leadership team which includes market sizing, market share, forecasting, competitor research, business trend, industry trend analysis, etc.,

Marketsandmarkets

Senior Analyst

Jul 2016 – Jun 2018 · 1 yr 11 mos · Pune/Pimpri-Chinchwad Area

1. Research and build expertise in a vast range of industries such as automotive and oil & gas
2. To conduct interviews with the industry stakeholders, undertake desk research and engage in data analysis and market reporting
3. To evaluate the performance of large and small competitors to recognize geographic, regional, corporate and product opportunities
4. To respond to internal and external queries relating to the content and gathering client's requirements within the organization
5. Creating mathematical models based on quantitative methods based on macro and micro economic factors, and industrial trends

Transparency market research pvt. ltd.

Senior Research Associate

Jan 2015 – Jul 2016 · 1 yr 6 mos · Pune/Pimpri-Chinchwad Area

1. Assist in employing price modeling and forecasting algorithms
2. Assist in overseeing that timelines and benchmarks are being met for our clients
3. Assist in the development of a market-leading database in the areas of Power, Oil &Gas, and Mining sector
4. Managing the delivery of insightful and original market / product / company analysis in both quantitative (databases, models) and qualitative (profiles, presentations, reports) forms and taking responsibility for their production to publishable standards
5. Playing a key role in developing new team products, processes and content
6. Conduct primary research with the key opinion leaders in the industry and contribute in building a panel of experts in the industry
7. Conducting secondary research to build the analytical sections within each report and to identify data-points / market trends etc