Mar 2024 – Apr 2025 · 1 yr 1 mo

• Company acquired in April 2025

Jan 2024 – Present · 2 yrs 2 mos

Jan 2024 – Present · 2 yrs 2 mos · Remote

• Fidere.ai helps companies build trust with their customers through intelligent, AI-enhanced experiences, ensuring every interaction exceeds expectations and cultivates meaningful relationships.

Jan 2021 – Jan 2024 · 3 yrs · Remote

• Repositioned vPro for business, leveraging AI and cybersecurity stories to craft and deliver messaging leveraged across all sales, marketing, and customer-facing teams. Led annual product launches. Created go-to-market strategies for all industries and segments, including small business, enterprise, education, and government. Built Intel's first Account-Based Marketing program, targeting Intel’s largest enterprise customers, including Amazon, Google, and Wells Fargo, with custom, full-funnel, sustained marketing programs. Delivered sales tools and trained sales teams. Received Divisional Recognition Award for successful vPro 12th gen product launch. Served on the Board of Sales & Marketing Women @ Intel Employee Resource Group, as Finance and Operations Chair.

Jan 2021 – Jan 2024 · 3 yrs · Remote

• Served as Board Member responsible for Finance and Operations committee. Worked closely with Chairwoman of SMG WIN to plan strategy, budget, and operations.

Jan 2021 – Jan 2024 · 3 yrs

Jan 2020 – Jan 2021 · 1 yr · Seattle, Washington, United States · Remote

• Led team of 21 direct reports. Trained team to develop value-based messages for business decision-makers, in addition to IT, as the company moved from Self-Managed to Cloud, delivering SaaS AI solutions to insurance providers.
• Built the company's first Diversity, Equity, and Inclusion program as a volunteer position, launching 6 Employee Resource Groups, an allyship group, running speaker series, building DEI committee, and managing budget and operations.

Jan 2018 – Jan 2020 · 2 yrs · Seattle, Washington, United States

• Led organization-wide marketing transformation. Developed and rolled out Account-Based Marketing program, drove events strategy and execution, advertising and social media. Planned fiscal year goals programs, measurement and effectiveness.
• Leveraged AI to develop marketing engagement index, training the global marketing organization to use intent data and AI to target accounts.
• Served on leadership committee of Women@Microsoft.

Jan 2016 – Jan 2018 · 2 yrs · San Francisco Bay Area

• Developed global partner marketing strategy and drove growth with Services, Martech, Agency, Technology, and Reseller partners, contributing to Marketo/Vista Equity Partners sale to Adobe.

Apr 2015 – Dec 2016 · 1 yr 8 mos · Ann Arbor, Michigan, United States

• Grew revenue from $17M to $30M. Hired and developed a team of 15 direct reports as marketers and business development reps. Responsible for Product Marketing, Demand Generation, Public Relations, Analyst Relations, Content Marketing, Sales Enablement, and Business Development. Launched new AI product to help sellers sell better.

Jan 2014 – Jan 2015 · 1 yr · San Francisco Bay Area

• Grew revenue from $1M to $5M for Modern Business Intelligence software that helped bring BigQuery explainable AI to stakeholders. Raised $30M in venture funding and led a team of 22 direct reports responsible for marketing and sales development. Created product marketing function, rebuilt pipeline generation engine, established community of data developers, created customer advocacy program, launched new brand and website. Left to support my family in the Midwest during a time of need.

Jan 2013 – Jan 2014 · 1 yr · San Francisco Bay Area · On-site

• Joined early-stage analytics startup, pre-product market fit, to drive growth, create brand awareness, and help drive revenue with sales.

Jul 2012 – Aug 2013 · 1 yr 1 mo · San Francisco Bay Area

• Grew revenue from $5M to $25M for Cassandra technology which helped companies establish the data foundation for AI. Raised $25M Series C and $45M Series D in funding, increasing the valuation from $100M to $1BN in 12 months. Built a marketing team of 15 direct reports responsible for product marketing, partner marketing, demand generation, events, customer advocacy, PR and AR, content, and brand. Led Training organization, developing technical curriculum and exceeding training participation while meeting revenue targets.

Jan 2011 – Jan 2012 · 1 yr · Greater Chicago Area

• Promoted from Senior Director to VP after 8 months at the company. Drove marketing for the Americas, Qlik's must-win region at the time. Delivered 158% of pipeline target, helped sales team deliver 165% growth. Led and developed team of 15 marketers. Drove demand generation programs, marketing operations, partner marketing, Public Relations, Analyst Relations, and thought leadership within the region. Helped create Data Discovery category with Gartner, positioning analytics tool that delivered AI-generated insights, interactive predictive calculations, and enhanced discovery. Received President's Award for closing pipeline and revenue gap in 5 months.

Jan 2010 – Jan 2011 · 1 yr · Greater Chicago Area

• Joined as part of IPO marketing leadership team. Re-launched partner program to 1,000+ partners globally, driving 65% of business through partners. Aligned global partner marketing team of 20+ marketers around a common go-to-market approach, integrated global campaigns, and established Market Development Fund (MDF), partner marketing standards, and sharing of best practices among partner marketing team. Built partner portal to track campaigns from design through execution and revenue impact.

Jan 2008 – Jan 2010 · 2 yrs · Greater Chicago Area

• Led team of 50 marketers, managed $38M budget and drove revenue growth for $300M Predictive Analytics division. Developed go-to-market strategy, implemented a marketing automation platform, created a global demand generation center, established a digital marketing approach for integrated campaigns, and executed global and regional campaigns. Established messaging for the product that leveraged data analysis, machine learning, statistical models, and AI. Helped create a new market category, Predictive Analytics, with Gartner.

Aug 2007 – Dec 2008 · 1 yr 4 mos · Greater Seattle Area

• Led product marketing and partner marketing, managing a team of 11 direct reports. Created packaged solution offerings and go-to-market relationships with Oracle, SAP, and IBM, establishing priority vertical and solution areas. Developed go-to-market strategy and messages and launched Artificial Intelligence solutions and Risk, Compliance, and Security.

Jan 2005 – Jan 2007 · 2 yrs · Greater Seattle Area

• Drove U.S. marketing strategy and execution for Microsoft Dynamics (CRM and ERP) business applications for the midmarket business. Achieved 18% CAGR to attain revenue goal of $73M, exceeding targets by delivering $190M in pipeline. Introduced micro-vertical target marketing model leveraging whitespace analysis and customer use cases. Left to take Managing Director role with top services firm.

Jan 1997 – Jan 2005 · 8 yrs · San Francisco Bay Area

• Started as a BDR and worked up to run startup recruitment for Oracle's first .com customers, then ran Industry Alliances and Marketing for Oracle UK Comms and Media industries, and finally spent three years leading global Customer Advocacy. Launched Oracle RAC database and then Oracle Grid database, which later served as the data foundation for Oracle's AI offering. Drove customer paricipation in launch of Risk, Compliance, and Security SaaS applications. Managed a team of 12 direct reports. Promoted four times over eight years at Oracle.

Sep 1994 – Sep 1997 · 3 yrs · San Francisco Bay Area

• Joined as Sales Associate then promoted to Sales Analyst then promoted to Merchandise Associate

Jun 1992 – Nov 1992 · 5 mos · Manhattan, New York, United States · On-site

• Worked closely with Nicole Miller as part of her design team comprised of Nicole, 3 designers, and 2 interns.
• Designed printed socks based on Nicole’s iconic silk prints
• Went backstage and supported Nicole’s appearance on David Letterman
• Set up store merchandise and appeared as a shopper when Robin Leach featured Nicole on Lifestyles of the Rich & Famous
• Planned Nicole’s 40th birthday party at her loft in Tribeca
• Arranged for her close friends, including David Lee Roth and Martha Stewart, to sample her designs
• Helped to produce and execute Nicole’s second New York Fashion Week show, in the fall of 1992 working with Naomi Campbell, Yasmin LeBon, Karen Mulder