May 2024 – Present · 1 yr 10 mos · Noida, Uttar Pradesh, India · Hybrid

• Lead the launch and rapid growth of the institute’s new website—achieved a 2,000% increase in organic traffic within 4 months without any paid campaigns.
• Led GTM planning and organic demand generation for digital training services, resulting in ₹1.2 crore in qualified leads.
• Designed and executed comprehensive growth strategies using AEO, SEO content, on-site optimization, AI Overview, and social/community engagement.
• Drove conversions and pipeline development entirely through organic channels—no PPC or paid ads involved.
• Optimized landing pages, CTAs, and user funnels based on data, enhancing free-channel performance.
• Partnered with sales and content teams to build a robust marketing funnel, aligning messaging with buyer personas.
• Implemented nurturing workflows and lead qualification entirely through organic outreach and automation.

May 2024 – Aug 2024 · 3 mos · Greater Bengaluru Area · Remote

• Transformed organic traffic from under 50/day to 20,000/day through comprehensive SEO strategy and on-site optimization.
• Enhanced website and blog quality—improving structure, navigation, and content flow—to elevate user experience and engagement.
• Provided actionable insights on site architecture that helped users find the resources they need faster.
• Developed and implemented targeted content and keyword strategies that dramatically increased visibility and inbound traffic.
• Collaborated closely with the Happy60plus team to align SEO initiatives with user needs and brand messaging.
• Established ongoing monitoring and reporting frameworks to sustain organic traffic growth and ensure continuous improvement.
• Founder Testimonial:
• “Special thanks to Anupma for her exceptional work on SEO for Happy60plus! Her dedication and expertise have led to a significant increase in website traffic, improved blog quality, and enhanced user experience… Her strategic recommendations have also played a crucial role in driving more traffic to the website… Her hard work and commitment to excellence have made a tangible impact on Happy60plus SEO.”

Apr 2024 – Jul 2024 · 3 mos · Greater Bengaluru Area · Remote

• Drove growth strategy and positioning for a B2C AI productivity tool, increasing organic visibility from 5.5K to 450K monthly users.
• Conducted comprehensive keyword research and content optimization using Ahrefs tools (Site Explorer, Keywords Explorer, Content Explorer) to target high-opportunity terms and content gaps
• Performed regular site audits to identify and fix technical SEO issues—such as meta tags, broken links, and slow-loading pages—significantly improving crawlability and rankings
• Identified and optimized Featured Snippet and “People Also Ask” opportunities (positions 2–8) to boost click-throughs and secure prime SERP real estate.
• Founder's Testimonial:
• Anupma was super helpful in scaling SEO efforts for our product getMerlin.in. They experimented on a lot of initiatives around long-tail keywords, improving website ranking via regular updation of webpages, and solving for the Google Discover section. Traffic’s up, and folks are hanging around way longer on our website. If you have a clear SEO driven growth objective, they are a valuable external partner to have on the team to guide and execute towards your vision.

Mar 2024 – Apr 2025 · 1 yr 1 mo · Greater Bengaluru Area · Remote

• Spearheading purely organic growth, increasing website traffic from 30/month, achieving an average 10% MoM growth through SEO, content strategy, and community engagement.
• Implemented targeted SEO initiatives that ranked hundreds of keywords in Google’s top three, with many reaching #1, surpassing established competitors.
• Cultivated significant brand visibility—recognized by notable figures and celebrities—driving awareness and trust in the artisan-made offerings.
• Focused on content optimization, backlink outreach, technical fixes, and on-page SEO to amplify discoverability and search performance.
• Designed user-centric content and storytelling campaigns spotlighting artisans’ stories, supporting conversion-focused funnels and brand values.
• Established scalable organic systems—ongoing keyword monitoring, content audits, and monthly performance reporting—to sustain growth trajectory.
• Founder Testimonial:
• “When I began scaling my venture, Aashirs … Anupma quickly proved to be an exceptional asset. Within a short period, she successfully ranked hundreds of our keywords in the top three positions on Google, with many even reaching the number one spot—surpassing established brands. This significantly enhanced our brand’s online presence and discoverability… Her expertise and results-driven approach have played a key role in our digital growth journey.”

Jan 2024 – Sep 2025 · 1 yr 8 mos · Remote

• Anupma Singh, an IITian turned serial entrepreneur, has developed a deep passion for Organic Marketing, SEO, AEO, and lead generation. Her expertise spans various topics, businesses that drive positive societal change, and the ever-evolving landscape of artificial intelligence (AI). She has specialized in driving massive organic growth for websites through organic channels.

May 2021 – Present · 4 yrs 10 mos · Bengaluru, Karnataka, India

• Led the full project lifecycle for building an AI-powered interview-ready talent pipeline and hiring software platform, overseeing development from concept to launch.
• Collaborated with engineering and design teams to translate technical features into user-centric messaging and use cases.
• Developed and refined product positioning and competitive messaging for an AI-powered interview readiness platform targeting HR tech buyers.
• Directed the integration of Vernacular Speech AI, Generative AI, and Video Analytics, ensuring the platform replicates complex screening and interview processes.
• Leading the sales team with 400+ customers onboarded.
• The unique technology has been patented.

Jan 2018 – Feb 2020 · 2 yrs 1 mo · Bangalore

• "Bulletproof Your Startup"​ framework is based on a simple principle. Given that more than 95% startups close down within 3 years of starting despite the fact that most of the founders are smart, hard working, tech savvy, have industry veterans as mentors and some of them are well funded, it stands to reason that they are facing a systemic rather than a startup specific challenge. Startups are failing as businesses despite very mature and proven business frameworks that work for conventional businesses existing. By leveraging existing business frameworks adapted for startups to help cross the "5 Chasms"​ that have proven as points of failure for startups. We have adapted these frameworks based on our experience of working with SME and made them an integral part of a business evolution coaching process for startups.
• ​
• And Startups need to follow a 6 stage business evolution process with clear understanding of work required in each stage. The 6 stages are:
• 1. Customer Development
• 2. Establishing the "Product market fit"​
• 3. Discovering the "Business Model"​
• 4. Creating a "Go To Market Strategy"​
• 5. Growing the business
• 6. Scaling the business
• ​
• We engage deeply with startups and coach them to follow a defined business evolution process using these frameworks. This significantly reduces the risk of failure.

Feb 2017 – Jul 2021 · 4 yrs 5 mos

• JiyoFullest is a personalized coaching platform for the life, entrepreneurship, and professional growth of an individual.
• Our comprehensive technology platform gives consumers a completely novel way to assess and define the help they must seek. The platform enables ML & AI-based psychometric assessment, appropriate coach selection, data analysis and data driven outcome measurement.
• JiyoFullest is a personalized coaching platform for life, entrepreneurship and professional growth of youths.
• Our comprehensive technology platform gives consumers a completely novel way to assess and define the help they must seek. The platform enables ML & AI-based psychometric assessment, appropriate coach selection, data analysis, and data-driven outcome measurement.
• JiyoFullest stands for “Live life to the fullest”. You are full of dreams and longing for a better future. We help you to achieve the desires you deserve. You can now dare to dream, craft plans to achieve them and make steady progress to live a great future.
• You are unique. Discover your hidden strengths and areas of improvement through our deeply researched self-assessments and coach consultation to understand the reports generated. A dedicated, right coach who works as a success partner and catalyst in your efforts.
• Top individuals in sports and businesses have coaches who enable them to achieve larger goals and stay in charge of their lives. Now, the same secrets are available to you.

Apr 2010 – Dec 2016 · 6 yrs 8 mos · Globe

• I am facilitating, grooming & helping aspiring entrepreneurs launch and grow their Independent global business in the fast growing e-commerce industry.

Sep 2006 – Apr 2009 · 2 yrs 7 mos

Jun 2001 – Aug 2006 · 5 yrs 2 mos