Lalatendu Panda

CEO

Mumbai, India26 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led JioMart's launch across 200+ cities in one day.
  • Achieved 0.5 million daily transactions within two months.
  • Established JioMart as India's #1 grocery e-commerce brand.
Stackforce AI infers this person is a B2C Retail Executive with extensive experience in E-commerce and Omnichannel strategies.

Contact

Skills

Core Skills

Strategic ThinkingFinancial AnalysisBrand StrategyCustomer ExperienceMarketing CommunicationsSales And Marketing

Other Skills

Analytical SkillsBrand ManagementDigital MarketingFast-Moving Consumer Goods (FMCG)Interpersonal SkillsManagementMarket ResearchMarketing ManagementMarketing StrategyPlanningProduct DevelopmentProject PlanningRetail MarketingStrategic PlanningTeam Leadership

About

Lalatendu is a seasoned C-Suite executive with over 25 years of experience driving P&L growth across diverse consumer-facing industries, including E-commerce, Quick commerce, Modern retail, and FMCG. He is a customer-centric leader known for his strategic vision, operational excellence, and ability to build high-performing teams. Current Role: Business Head of JioMart, India's largest omnichannel Quick-commerce grocery platform. He leads the business across a vast network of 4,500+ Supermarkets and Dark stores, serving customers in over 1,000 cities. His focus is on developing and executing business strategies, driving growth, and ensuring operational efficiency. Previous Role: CMO and Core Member of the Central Leadership Team at Reliance Retail, India's largest retailer. He led a team of 150+ professionals and oversaw a business generating over ₹50,000 crore in turnover with a customer base exceeding 100 million. Key Strengths and Accomplishments: Omnichannel Expertise: Lalatendu has a deep understanding of omnichannel retail, having led marketing for Reliance Retail's extensive network, which includes JioMart, SMART Bazaar (formerly Big Bazaar), SMART Superstores, SMART Point, Reliance Fresh, Fresh Signature, and Freshpik. Rapid Growth and Scale: He spearheaded the launch of JioMart across 200+ cities in a single day during the pandemic achieving remarkable scale by rapidly growing transactions from zero to over half a million orders per day within just two months. Brand Building and Innovation: He played a crucial role in establishing Reliance Fresh as the No. 2 retail service brand (Brand Equity Service Brand ranking) and conceptualized, created, and launched SMART, India's fastest-growing and largest hypermarket brand, with over 4,000 stores nationwide. Hypermarket Launch Experience: Demonstrated expertise in hypermarket launches with the successful launch of SMART Bazaar (900 Big box stores) and introduction of SPAR in India, positioning it as a highly aspirational brand. Comprehensive Marketing Leadership: His experience encompasses all aspects of marketing, including strategic brand management, customer activity planning, marketing communication & PR, media planning, digital marketing, customer acquisition, growth & retention, category marketing, customer research, visual merchandising, go-to-market strategy, Recognition: ET Retail Leader of the Year Award (2023) ET Edge's India's Impactful CXO Award ET Business Leader of Year Award Experiential CMO Award Most Influential Marketing Leader Award (World Marketing Congress)

Experience

Reliance retail

4 roles

Sr.VP & Business Head - JioMart ( Quick Commerce & E-commerce)

Mar 2024Present · 2 yrs

  • As the Business Head of JioMart, India's largest omnichannel grocery e-commerce/quick commerce business, I spearhead the development and execution of business strategy, driving growth, and ensuring operational excellence. With a network of 4000+ stores across 1000+ cities, JioMart promises to deliver the lowest prices in 10-30 minutes with zero extra charges and free home delivery.
  • Key Responsibilities:
  • Manage operations of stores, buying, merchandising, marketing, supply chain, last mile, platform, and technology
  • Develop and execute business strategies to drive growth and expansion
Strategic ThinkingFinancial AnalysisCustomer ExperienceSales and MarketingInterpersonal SkillsTeamwork+3

Sr.VP & Chief Marketing Officer- Reliance Retail - SMART Bazaar, JioMart, Reliance fresh & FreshPik

Promoted

May 2017Feb 2024 · 6 yrs 9 mos

  • As CMO of India's largest Omni channel network, (4000+ store network , 1000+ cities, 50000 cr. turnover, 100 M customer base) I was responsible for formulating and implementing customer and brand strategies for JioMart (E-commerce) and Five Hypermarket/Supermarket format brands - SMART Bazaar (erstwhile Big Bazaar), SMART Point, Reliance Fresh, Fresh Signature, and FreshPik -
  • Key Responsibilities
  • Developed and executed customer strategy and brand strategy
  • Managed marketing communication and media strategy
  • Drove customer acquisition, growth, and retention.
  • Created and executed annual customer activity plans
  • Managed site merchandising and site operation functions
  • Developed social and content strategy for each of the format Brands.
  • Devised go-to-market strategies for new geographies
  • Notable Achievements - JioMart
  • Built and launched JioMart's marketing department from scratch
  • Drove the largest single-day launch of a hyper-local grocery e-commerce platform - launched 200+ cities in a single day in peak pandemic phase.
  • Achieved 0.5 M daily transactions within 2 months of launch.
  • Reached 10M app downloads within 4 weeks of launch.
  • Established JioMart as the #1 grocery e-commerce brand within 3 months of launch.
  • Achieved a record 40 million MAU within a year
  • Notable Achievements - SMART Bazaar & Reliance Fresh Signature Formats
  • Conceptualized and launched SMART Bazaar, rebranding 275 Big Bazaar stores.
  • Created and launched India's largest brick-and-mortar format, SMART Stores.
  • Launched high impact brand campaign to create massive awareness of SMART Bazaar.
  • Launched 2000+ SMART Point stores in 6 quarters in peak pandemic phase.
  • Successfully launched premium formats, FreshPik and Signature Fresh.
  • Created extensive Annual Marketing calendar to capture seasonal, festive and category events to drive trade.
  • consistency drove double digit revenue and customer growth.
Strategic ThinkingFinancial AnalysisCustomer ExperienceSales and MarketingInterpersonal SkillsTeamwork+4

VP & Head of Marketing- Reliance Retail- Reliance SMART, Reliance Fresh & Fresh Signature

Promoted

May 2015Apr 2017 · 1 yr 11 mos

Strategic ThinkingFinancial AnalysisCustomer ExperienceSales and MarketingInterpersonal SkillsTeamwork+4

AVP & Head of Marketing - Reliance Retail -Grocery (Hypermarket & Supermarket Formats)

Nov 2010Apr 2015 · 4 yrs 5 mos

Financial AnalysisCustomer ExperienceSales and MarketingInterpersonal SkillsTeamworkTeam Leadership+2

Max hypermarkets india pvt ltd (spar)

General Manager & Head of Marketing -SPAR India (Part of Start Up Leadership Team)

May 2007Nov 2010 · 3 yrs 6 mos

  • Organization: Max Hypermarket is a subsidiary of the $11 Billion Dubai based Retail conglomerate Landmark group (LMG). This was LMG’s first venture into Food and Grocery retailing after successful roll out of Lifestyle (apparel), Max, Home Centre, Splash and Citymax business ventures in India.
  • SPAR International is the World’s Largest Independent Food Retail chain with 13700 stores across 44 countries with a turnover of 42 billion USD. Currently there are 25 SPAR Hypermarkets in India.
  • I was part of the core start-up leadership team at SPAR and was the first employee in the Marketing Department. I was tasked to set up the Marketing and Visual Merchandising department from scratch and launch SPAR Hypermarket Brand in India within 2 months of joining.
  • Notable Achievements:-
  • Set up the entire Marketing and VM department within a span of 4 weeks and launched the first
  • SPAR Hypermarket of 80000 SFT from scratch at Bannerghatta store within a month
  • Responsible for transforming SPAR from a Non entity to One of the Most Aspirational Retail
  • Hypermarket Brands in just 1 Year of its launch in 2007 with the positioning “Live Life Better”.
  • SPAR won “Best Food and Grocery Large Format Retailer in India”: Coca-cola Golden Spoon Award in
  • 2010 and subsequently in 2011 and 2012
  • Successfully launched SPAR International’s flagship store (1 lakh Sft store) at Mantri Mall, Malleswaram with the communication strategy “Badalagide Bengaluru Badalagide Life” with 35000 customers walking in on the day of the launch.
  • Stores grew by 35% Life for Like in 2008 and 2009 on Number of tickets and delivered a 15% growth in average Bill value.
Financial AnalysisCustomer ExperienceSales and MarketingInterpersonal SkillsTeamworkTeam Leadership+2

Wipro consumer care

Sr Product Manager

Jan 2002Jan 2007 · 5 yrs

  • As Senior Product Manager, I
  • Managed a category portfolio encompassing Toilet Soaps , Talcum powder & Hand wash category at Wipro Consumer Care
  • Responsible for over all Category Strategy, Annual marketing plan with well-defined objectives of sales, market share (volume and value) , distribution and contribution margin , Brand financial projection
  • Brand and Communication strategy, Media Strategy, New Product Concept development, launch planning
  • Brand Performance Track and Diagnosis / Evaluation. Analysis of Research findings, Research for competitive brands, TV Commercial testing, Product testing etc.
  • As Senior Area Sales Manager, achieved All Time Highest ever volume for Santoor at Pune Branch (second biggest Branch after Hyderabad) for Eight Successive Quarters.
Financial AnalysisCustomer ExperienceSales and MarketingInterpersonal Skills

Cavinkare ltd

Product Manager

Jan 2000Jan 2002 · 2 yrs

Financial AnalysisSales and MarketingInterpersonal Skills

Cavinkare private limited

Management Trainee

Jan 1999Jun 2000 · 1 yr 5 mos

Education

Xavier Institute of Management(XIM Bhubaneswar)

PGDM — Marketing & HRD

Jan 1997Jan 1999

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