Himanshu Naidu — Product Marketing Manager

Hi 👋, I am a B2B marketing professional with 12 years of experience working for B2B SaaS platforms and IT&ES companies. My journey in marketing has helped me build a dynamic skillset focused on demand generation and product marketing. I help SaaS and IT companies: ✔️ build marketing machines to enable marketing sourced pipeline and revenue goals ✔️ enable product positioning and messaging strategies to establish competitive differentiators and narratives that showcase business value for target audience ⬇️ Here's a quick breakdown of my experience: ➕ Led the GTM strategy and execution to fuel growth for B2B SaaS platforms and drive consistent pipeline growth resulting in 2X ARR ➕ Designed a digital marketing machine for a product-focused IT services brand to generate marketing-sourced leads resulting in Series B & C funded customer wins ➕ Owned integrated inbound marketing strategies across channels (website, SEO, digital ads, social media, email, live/virtual events, etc) to enable marketing-driven customer acquisition and brand recognition ➕ Owned and managed marketing budgets for paid advertising, public relations, events, and industry awards ➕ Built and mentored a lean team of marketers and designers to accomplish marketing goals ➕ Established processes to align product messaging and positioning across sales and marketing collateral, pitch decks, product demos and releases

Stackforce AI infers this person is a B2B marketing expert specializing in SaaS and digital marketing strategies.

Location: Pune, Maharashtra, India

Experience: 12 yrs 7 mos

Skills

Product Marketing
Demand Generation
Digital Marketing

Career Highlights

12 years of B2B marketing experience in SaaS.
Led GTM strategies resulting in 2X ARR growth.
Expert in demand generation and product marketing.

Work Experience

Kanverse.ai

Senior Product Marketing Manager (3 yrs 7 mos)

Product Marketing Manager (11 mos)

Jade Global

Product Marketing Manager (11 mos)

24/7 Software

Manager, Digital Marketing (1 yr 7 mos)

Talentica Software

Senior Marketing Executive (2 yrs 8 mos)

Marketing Executive (1 yr 3 mos)

Fleming.

Web Editor Marketing Department (1 yr)

Team Leader - Research Department (9 mos)

Research Executive (10 mos)

Education

Post Graduate Diploma in International Business (PGDIB) at Brihan Maharashtra College Of Commerce

Bachelors in Business Management (International Business) at Brihan Maharashtra College Of Commerce

S.S.C & H.S.C at Kendriya Vidyalaya

Himanshu Naidu

Product Marketing Manager

Pune, Maharashtra, India12 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

12 years of B2B marketing experience in SaaS.
Led GTM strategies resulting in 2X ARR growth.
Expert in demand generation and product marketing.

Stackforce AI infers this person is a B2B marketing expert specializing in SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Product MarketingDemand GenerationDigital Marketing

Other Skills

AnalysisBusiness DevelopmentCCRM processesContent DevelopmentContent managementContent marketingCustomer ServiceDigital adsEmail marketingGTM strategyGoogle AnalyticsHTMLIntegrated marketing strategiesLinkedIn

About

Experience

Kanverse.ai

2 roles

Senior Product Marketing Manager

Promoted

Aug 2022 – Present · 3 yrs 7 mos · Pune, Maharashtra, India

Lead a high-performing team to develop and execute integrated marketing strategies, driving revenue growth and performance optimization for Kanverse.ai
Cultivate industry relationships to elevate Kanverse.ai's brand positioning and mission, effectively promoting our products in the market
Plan and manage the execution of multi-channel content marketing strategy to build impactful content that drives organic traffic to the website that support inbound marketing and brand awareness goals
Strategize and execute demand generation campaigns to build consistent marketing-sourced pipeline, leveraging a mix of tactics including digital ads, ABM, email, events, webinars, social media, SEO, events, webinars and more
Build marketing analytics dashboard to track marketing KRAs and KPIs to analyse campaign performance and derive actionable insights using tools like HubSpot and Google Analytics, etc
Own and enable the marketing automation and CRM process and platform (HubSpot, Terminus) to streamline multi-channel marketing operations, analytics, and collaboration with sales team
Collaborate with internal stakeholders product and customer success teams to conceptualize and execute creative GTM strategies for product launches and initiatives
Own the product messaging strategy to enable consistency in messaging across website, demos, sales/pitch decks, product releases, marketing collateral etc
Own and manage vendor collaboration with multiple agencies for digital marketing, design, content, and inside sales

Integrated marketing strategiesRevenue growthPerformance optimizationContent marketingDemand generationMarketing automation+3

Product Marketing Manager

Sep 2021 – Aug 2022 · 11 mos · Pune, Maharashtra, India

Jade global

Product Marketing Manager

Sep 2021 – Aug 2022 · 11 mos · Pune, Maharashtra, India

24/7 software

Manager, Digital Marketing

Jan 2020 – Aug 2021 · 1 yr 7 mos · Pune Area, India

Plan and drive GTM strategy for SaaS platform
Strategize and drive marketing campaigns for SaaS platform’s demand generation
Plan and execute paid campaigns for LinkedIn Ads, Facebook Ads, Twitter Ads, Google AdWords, AdRoll for remarketing, Taboola etc.
Drive content management efforts through content creation, curation, promotion, and analysis
Plan and run marketing automation program using HubSpot for lead generation and nurturing campaigns
Optimize website performance and experience using analytic tools like Google Analytics and Crazy Egg
Manage the CMS on HubSpot by creating and optimizing website content, SEO and landing page
Plan and execute on-page and off-page SEO strategies to maximize web traffic
Coordinate activities leading to visual identity creation within the guidelines
Implement accurate data segmentation for campaigns, run targeted social/ email/ paid campaigns

GTM strategyDemand generationPaid campaignsContent managementMarketing automationSEO+1

Talentica software

2 roles

Senior Marketing Executive

Promoted

Apr 2017 – Dec 2019 · 2 yrs 8 mos · Pune Area, India

Marketing Executive

Dec 2015 – Mar 2017 · 1 yr 3 mos · Pune Area, India

· Support and drive marketing initiatives/objectives for marketing Campaign, Launches, Events, etc
· Offer marketing support for key engagements –collateral creation, campaign management, etc
· Coordinate activities leading to visual identity creation within the guidelines
· Update Marketing activity tracker, pipeline, utilization reports on a regular basis
· Drive lead generation through emailers, adwords, linkedIn etc.
· Engage leads and potential hires across the social networks
· Manage and leverage analyst relations- Drive traffic to our website through SEO, SEM and PPC
campaigns
· Drive inbound flow of job applicants by furthering the Talentica brand amongst IIT/NIT grad
communities

Fleming.

3 roles

Web Editor Marketing Department

Dec 2014 – Dec 2015 · 1 yr

Creating and updating websites (e.g. text editing, working with banners)
Applying on-page SEO techniques
Set up and monitoring of PPC campaigns
Content Development
Analysing websites traffic and applying new strategies for optimising page ranks and hits
Working closely with the design department regarding online graphic materials
Experience in handling Google Analytics/Adwords and other marketing tools
Suggesting solutions for design improvement
Searching for new trends in website creation and social media

Website managementSEOPPC campaignsDigital Marketing

Team Leader - Research Department

Promoted

Mar 2014 – Dec 2014 · 9 mos

Working under the direction of the Head of Research
Monitoring all project related activities and produce regular reports for company management.
Identifying skills of individual team members and of the team as a whole and ensure that these are developed through practice and training.
Managing and prioritizing workload to ensure that the team provides a quality research.
To create, implement, evaluate and continuously develop the strategy for researching.
Ensuring that research meets required standards of depth and accuracy via performance management of the team.
Manage the team’s career growth; supervise appraisals, coach, counsel and mentor.
Allocate Researchers as per the requirement of the project.
Evaluate the teams and the members individually.
Plan, deliver and track the improvement in quality, innovation, customer satisfaction, productivity and utilization.
Maintain Quality and Quantity monitoring reports.
Manage the performance of the members, coordinate with different departments and handle their requests and queries.
Handling the Inter and Intra Departmental matters.
Coping up with Research along with the above mentioned activities

Content DevelopmentPPC campaignsSEODigital Marketing

Research Executive

May 2013 – Mar 2014 · 10 mos

Scrutinizing a variety of local publications, online portals and other data sources and extract relevant data for research.
Identifying appropriate Vendors and Delegates to maximize event exposure.
Liaise appropriately with Marketing Team on data building and data cleaning.
Build up contacts inside the key market.
Coordinating with Marketing Team to ensure group barter deals are executed on time.
Research contact information on a large variety of web sites to ensure accuracy.
Carry out audits on the data as directed using database queries or via excel spreadsheet.