Mar 2024 – Oct 2024 · 7 mos · Cracow, Małopolskie, Poland · Hybrid

• As a Product Marketer at Apptio, an IBM company, I drive the go-to-market strategy for innovative IT strategic portfolio management solutions. My role involves market analysis, positioning, and crafting compelling narratives that resonate with our target audience. I collaborate closely with sales, product management, and customer success teams to develop and execute impactful marketing campaigns that enhance product adoption and customer retention. My key responsibilities include:
• Developing and implementing product marketing strategies
• Conducting competitive and market analysis
• Creating sales enablement materials and product content
• Managing product launches and go-to-market plans
• Driving demand generation and lead nurturing campaigns
• Collaborating with cross-functional teams to align marketing efforts with business goals

Jun 2023 – Mar 2024 · 9 mos

May 2023 – Jun 2023 · 1 mo

• Leading global marketing initiatives for consumer products and retail sectors, driving brand awareness and market positioning.
• Executing marketing strategies and campaigns in collaboration with cross-functional teams to achieve business objectives.
• Establishing executive relationships and leveraging industry expertise to develop effective marketing strategies.
• Implementing account-based marketing programs and ensuring successful execution for targeted accounts.
• Providing strategic recommendations to enhance the company's brand and drive marketing goals globally.
• Setting up the company strategy and creating assets for industry event

Aug 2021 – Jun 2023 · 1 yr 10 mos

• Strategic marketing leader responsible for developing and executing marketing strategies for the automotive and consumer products & retail industries.
• Collaborating with Capgemini's global industry leaders to create customer-centric marketing campaigns and elevate the company's brand.
• Managing project teams and coordinating efforts to deliver high-quality marketing assets and campaigns.
• Utilising strong project management skills to ensure efficient and scalable execution of marketing initiatives.
• Analysing market trends and leveraging industry expertise to drive marketing goals and achieve results.

Aug 2018 – Aug 2021 · 3 yrs

• Sales and Marketing Lead in global Business Services Pursuit Marketing team, specializing in the development of compelling marketing strategies and assets for strategic pursuits in close collaboration with sales account teams.
• Leveraged expertise in analyzing sales offers and customer needs to create targeted marketing campaigns and materials that effectively communicated value propositions and drove customer engagement.
• Led a diverse team of internal and external resources, fostering cross-functional collaboration and ensuring seamless execution of marketing initiatives to support sales objectives.
• Played a key role in event planning and management, orchestrating successful events that enhanced brand visibility, generated leads, and facilitated meaningful connections with key stakeholders.

Aug 2015 – Aug 2018 · 3 yrs

• Crafted and executed account-based marketing strategies aligned with sales activities and targets, supporting global marketing and sales objectives.
• Customized global portfolio offers to meet the specific needs of key accounts, contributing to lead generation and ROI.
• Coordinated and supervised multiple teams (copywriters, designers, digital and campaign teams) to create and execute marketing assets, campaigns, and ad-hoc projects.
• Managed pursuit marketing programs for large deals, collaborating with bid teams to enhance value propositions and increase win rates.
• Shared best practices and innovation with global marketing and sales communities.

Apr 2014 – Aug 2015 · 1 yr 4 mos

• Led the affiliate marketing team, developing and implementing marketing strategies to drive customer acquisition and engagement.
• Collaborated with cross-functional teams to align marketing efforts with sales objectives and support business growth.
• Utilised analytical skills to track and measure campaign performance, optimising strategies for maximum ROI.
• Managed stakeholder engagement and fostered strong relationships with internal and external partners.
• Demonstrated leadership and team management abilities in guiding the affiliate marketing team to achieve goals.

Apr 2014 – Jun 2014 · 2 mos

• Coordinated marketing and communications activities, ensuring alignment with business objectives.
• Led a team of marketing professionals, providing guidance and support to achieve project goals.
• Developed content marketing strategies and localised marketing materials for target markets.
• Utilised strong organisational and project management skills to deliver marketing initiatives on time and within budget.

Nov 2012 – Apr 2014 · 1 yr 5 mos

• Coordinated European strategies for beauty product projects, ensuring successful implementation and alignment with brand management objectives.
• Collaborated closely with portfolio and brand management teams to plan and execute new product launches and promotion strategies.
• Leveraged analytical skills and market insights to develop effective marketing strategies for the beauty product lines.
• Demonstrated proficiency in cross-functional collaboration and coordination.

Aug 2011 – Apr 2014 · 2 yrs 8 mos

• Marketing and Communications Coordinator for the Italian market:
• B2B, Digital Marketing, Internal Communications, Corporate Communications, Customer/Affiliate Service, Business Strategy, Online Management.
• Pricing, Forecasts, Online contents management and implementation, Proofreading, Lozalization of contents and strategies, Implementation of Central & Local strategies

Feb 2011 – Aug 2011 · 6 mos

Sep 2009 – Feb 2011 · 1 yr 5 mos

• Outsourcing - service delivery - Procurement:
• first contact line for clients/customers
• input of orders in the system
• reporting
• problem-solving
• tests and support

Apr 2009 – Jul 2009 · 3 mos

• Seek for new clients (internet, telephone, new media)
• Contact with customers
• Contact with companies / professionals / tour operators / travel agencies.
• Promotion and marketing
• Building relationships with customers and clients