Jun 2022 – Apr 2025 · 2 yrs 10 mos

Oct 2021 – Aug 2022 · 10 mos

Sep 2020 – Nov 2021 · 1 yr 2 mos

• Coordinate with the Digital Marketing Team, Business Marketing team, and other support functions for content
• Write brochures, case studies, whitepapers, mailers, social media content, e-books, videos, demo videos, and sales-related scripts.

Jun 2015 – Sep 2020 · 5 yrs 3 mos · Pune Area, India

• Plan and execute a content strategy that drives high engagement
• Serve as editor-in-chief for all content to ensure quality, clarity and consistency
• Collect, monitor and analyze social and website metrics, and make improvements accordingly
• Stay updated on industry trends and adjust the content strategy as needed
• Collaborate with Sales and other stakeholders for uniform Branding across platforms
• Manage the distribution of content across all channels

Jan 2014 – May 2015 · 1 yr 4 mos · Navi Mumbai

• Writing weekly blog posts
• Writing and editing sales catalogues and product/ service brochures
• Creating keyword rich content like e-guides and whitepapers
• Creating key word rich landing page content
• Proofreading content
• Occasionally tweet/ post on LinkedIn and Twitter on behalf of company
• Writing copy for short videos, info graphics
• Writing webinar scripts
• Composing a weekly industry marketing report for the management team
• Proofreading and quality checking all technical reports

Jun 2012 – Dec 2013 · 1 yr 6 mos

• I conducted training sessions for aspirants for the following:
• Soft skills like Delivering effective presentations, facing interviews, personality development, body language, stress management, etc.
• Improving spoken English skills at Foundation, Basic and the advanced level
• Developing a neutral accent in English (devoid of the Mother Tongue Influence)
• I also maintained performance sheets and evaluated the students regularly. Providing feedbacks was a part of the ongoing learning program. I have also attended several workshops to hone my public speaking skills.
• I am a Diploma holder in Anchoring, Broadcasting, Compering, Dubbing and E-narration from Xavier’s Institute of Communication, Mumbai.

Oct 2010 – Dec 2011 · 1 yr 2 mos

• Enhancing customer portfolios' performance by ensuring continuous improvement and maximizing results on a daily basis.
• Optimizing Domain Names for Internet Advertising.
• Investigating web sites and conducting research & analysis for identifying concepts of domain names.
• Checking content, quality and accuracy of each concept.
• Checking keyword lists of advertisers to maximize ROI for each advertiser / publisher.
• Consistently monitor domain names as per customer feedback and satisfaction.
• Monitoring and enforcement of acceptable usage policies in cases of system abuse, illegal usage, misrepresentation etc.
• Constant learning of concepts pertaining to Internet Advertising.
• Liaising with the Business Development Specialists to facilitate maximization of revenue/ ensure smooth functioning of the department.