Manish Choffla

Co-Founder

Toronto, Ontario, Canada13 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in GenAI commercialization and fintech innovation.
Proven track record in driving cloud adoption for startups.
Led strategic initiatives in payment technology transformation.

Stackforce AI infers this person is a Fintech expert with a strong focus on AI-driven solutions and cloud technologies.

Contact

Skills

Core Skills

FintechCloud SolutionsProduct StrategyData OperationsPayment SystemsDigital Payments

Other Skills

ATM networksBankingBusiness AnalysisBusiness DevelopmentBusiness StrategyCardsClient SolutionsConsultingCredit CardsCross-functional ManagementEMVEMV TechnologyManagementMobile PaymentsNFC

About

I’ve spent my career at the intersection of financial technology, data, and now, generative AI — helping organizations translate complex innovation into business outcomes that scale. At AWS, I work with some of the most innovative startups to commercialize GenAI — bridging the gap between emerging AI capabilities and real-world product-market fit. My focus: helping founders and CXOs turn experimentation into repeatable GTM success. My path has been shaped by building across the fintech value chain — from helping modernize India’s payment and credit infrastructure at NPCI and Experian, to founding and scaling a fintech startup, to enabling a new generation of AI-first builders at AWS. I believe technology earns its value only when it improves customer outcomes. My focus is on translating advances in AI into business models that deliver efficiency, trust, and differentiation for customers. I write about GenAI commercialization, fintech innovation, and go-to-market strategy — translating technical progress into strategic advantage. Areas of focus: GenAI commercialization | Fintech innovation | AI GTM strategy | Startups & venture ecosystems

Experience

Amazon web services (aws)

2 roles

GenAI/ML Sales Specialist

Promoted

Jan 2025 – Present · 1 yr 2 mos · On-site

Startup Sales

Aug 2022 – Dec 2024 · 2 yrs 4 mos · On-site

I drove cloud adoption and revenue growth for early-stage FinTech startups, consistently exceeding sales targets while developing strategic initiatives for new customer acquisition and sales team enablement.
⦁ Led end-to-end sales cycle for AWS cloud solutions, focusing on early-stage FinTech startups portfolio
⦁ Developed and executed strategic initiatives for new FinTech customer acquisition and revenue growth
⦁ Served as subject matter expert in FinTech domain, creating enablement programs and knowledge-sharing frameworks for sales teams
⦁ Engaged in consultative selling to startup founders and technology leaders, advising on cloud transformation strategies and AWS solutions
Core Competencies: Fintech • Start-up Sales • Cloud Solutions • Strategic Account Management • Team Enablement • Revenue Growth

FintechStart-up SalesCloud SolutionsStrategic Account ManagementTeam EnablementRevenue Growth

Experian india

2 roles

Head - Commercial Bureau Products

Promoted

Jan 2021 – Aug 2022 · 1 yr 7 mos · Mumbai, Maharashtra, India

Led comprehensive suite of commercial credit and alternative data products, managing pre-sales, product development, and data operations. Served diverse financial institutions with solutions spanning credit decisioning, customer acquisition, and regulatory compliance.
⦁ Directed end-to-end product lifecycle for commercial bureau solutions, serving banks, NBFCs, and fintech companies
⦁ Developed data-driven solutions for multiple use cases including:
Credit underwriting
Risk assessment
Customer acquisition and lead qualification
Cross-sell/up-sell opportunity identification
Regulatory compliance and reporting
⦁ Managed pre-sales and data operations teams, ensuring seamless product delivery and implementation
Core Competencies: Product Strategy • Data Operations • Client Solutions • Cross-functional Management

Product StrategyData OperationsClient SolutionsCross-functional Management

Head - BI products and client solutions

Feb 2020 – Jan 2021 · 11 mos · Mumbai, Maharashtra, India

Led development and management of innovative data products leveraging alternative and non-bureau data sources, delivering tailored solutions for corporate clients and non-specified entities across diverse use cases.
⦁ Spearheaded product strategy for alternative data-driven solutions, enabling clients to make informed business decisions beyond traditional credit information.
⦁ Developed and launched suite of business information products, addressing unique needs of corporate clients and non-specified entities.
⦁ Managed end-to-end product lifecycle, from conceptualization to go-to-market strategy, driving adoption and revenue growth.

Actyv

Co-founder and Chief Product Officer

May 2019 – Jan 2020 · 8 mos · Bangalore · On-site

Co-founded and led product strategy for a FinTech startup focused on democratizing financial access for MSMEs, building comprehensive solutions across credit, insurance, and government scheme integration.
⦁ Architected end-to-end product roadmap for MSME-focused financial inclusion platform, integrating credit, insurance, and government scheme access
⦁ Led successful fundraising initiative, managing investor relationship and pitch presentations
⦁ Drove product vision focusing on user-centric design for small business owners
Core Competencies: Product Strategy • Fundraising • Strategic Partnerships • Business Development • Stakeholder Management

Art venture finance

Investment lead

Aug 2017 – May 2019 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

Spearheaded startup investment and portfolio management for accelerator program, driving deal evaluation, execution, and value creation across early-stage technology ventures.
⦁ Led end-to-end investment process for startup accelerator program, driving 3X portfolio value appreciation across two cohorts
⦁ Evaluated 1000+ startups through comprehensive due diligence, successfully selecting 8 high-potential ventures for investment
⦁ Managed full investment lifecycle including deal sourcing, startup evaluation, term sheet negotiation, and legal documentation
Core Competencies: Deal Sourcing • Due Diligence • Investment Analysis • Term Sheet Negotiation • Portfolio Management • Startup Evaluation

Ey

Senior Consultant

Oct 2015 – Feb 2017 · 1 yr 4 mos · Mumbai · On-site

Specialized in digital payments transformation for Financial Services clients, delivering strategic advisory services.
⦁ Marquee project included driving end-to-end technical advisory for National Common Mobility Card (NCMC) program at NPCI, encompassing:
⦁ Development of EMV-based specifications for integrated smart card and mobile payment solutions
⦁ Implementation architecture design for PAN tokenization to enhance payment security
⦁ System transformation roadmap for contactless and mobile payment infrastructure upgrades
Technical Skills: Payment Systems • EMV Technology • Digital Payments • System Architecture • Technical Documentation
Core Competencies: Strategic Advisory • Payment Solutions • FinTech • Digital Transformation

National payments corporation of india (npci)

Manager - New payment technologies : EMV and NFC

Jul 2011 – Jun 2015 · 3 yrs 11 mos · Mumbai · On-site

Led strategic initiatives in EMV payments technology and digital wallet solutions for India's premier retail payments organization, driving innovation in chip cards based contact and contactless payments.
⦁ Spearheaded development of RuPay's EMV debit card platform, collaborating with technology partners and stakeholders to define product specifications and upgrading infrastructure
⦁ Architected and launched NPCI's first contactless prepaid payment wallet "The Power to Pay" for campus payments, managing end-to-end delivery from technical design to market deployment
⦁ Authored core EMV technical specifications along with consultants for RuPay's contactless and mobile payment products across
⦁ Established RuPay Certification Program, implementing automated testing platform that reduced certification turnaround time by 50%+ for member banks and vendors
Technical Skills: EMV Technology • Payment Systems • Smart Cards • Mobile Payments • Digital Wallets • Technical Specifications • Compliance & Certification
Core Competencies: Product Development • Strategy • Business Development • Project Management • Cross-functional Leadership • Technical Documentation

Payment SystemsEMV TechnologyDigital PaymentsSystem ArchitectureTechnical Documentation