Aug 2023 – Present · 2 yrs 9 mos · Munich, Bavaria, Germany · Remote

• metahead is the world’s first enterprise-grade, Git-based metarepo.
• Powered by a fast, deterministic, bi-directional git filtering algorithm, metahead helps dev teams engineer and scale software faster and more flexibly than ever before by creating a single-source-of-truth repository.
• No more disconnected code.
• No more manual code synchronization.
• No more downstream code breaks.
• Designed to combine the best of monorepos and multirepos, metahead empowers organizations to build software sustainably, at scale, and with high velocity.

Jan 2022 – Jan 2024 · 2 yrs · Greater Munich Metropolitan Area

• As a marketing and narrative advisor to the senior leadership team of mps, mantro’s flagship studio for company and digital product building, I advised and directed the management team to tell their company’s narrative and story and help the marketing and branding team to establish their own brand in a crowded marketplace.
• Lead brand strategy, brand development, and all communication in the account-based marketing
• Advised various mantro product studio clients in matters of branding, marketing, and communication
• Spearheaded the development of an award-winning brand identity (German Design Award, German Brand Award)
• Developed award-winning brand identities for mantro product studio client TreeTrust

Sep 2021 – Mar 2024 · 2 yrs 6 mos · Munich, Bavaria, Germany

• Hired to lead all marketing and communication activities in the mantro ecosystem and a member of the commercial senior leadership team with the mandate to take an important step forward in the brand’s journey as we supercharge the Erfindergeist of German companies.

Apr 2021 – Dec 2021 · 8 mos

• As interim CMO and creative director, I led all marketing and branding activities in its early stages.
• Developed the kape strategic narrative and aligned all marketing activities along the narrative
• Responsible for the relaunch of the entire corporate identity across all channels (web, print, social)
• Created the go to market strategy for the grassroots product launch in Europe

Apr 2020 – Present · 6 yrs 1 mo · Munich, Bavaria, Germany · Remote

• In a world where facts alone don't matter, it's the narratives that shape our perception. A good narrative drives growth. It makes all the difference between success or downfall, no matter if you are a startup or established company.
• Hi, I am Marc. Since 2020, I work with top decision-makers from B2B SMEs to find their narrative and align everything with this narrative.
• Selected clients: esr_labs (acquired by Accenture), QAware, Hyperbowl, mantro, philoneos, treetrust, doctra, neograph, xelper.

Apr 2019 – Mar 2021 · 1 yr 11 mos · Greater Munich Metropolitan Area

• I started this non-profit initiative to help parents explore the world of videogames. I held talks and workshops for parents to learn about the vast world of video games. I helped parents to understand both the potential of video games and how to successfully introduce videogames into their kids’ lives.

Apr 2017 – Aug 2021 · 4 yrs 4 mos

• As Head of Business Development and Marketing at esr_labs, one of the world’s leading embedded software companies, I was responsible for building a world-class developer/employer brand, growing existing business, and identifying new revenue streams.
• Reporting directly to the CEO and CTO of esr_labs to take esr_labs from a German embedded software company to a world-class software company, home to some of the best developers.
• Led the organizational shift from traditional marketing to narrative brand planning
• Spearheaded all creative development, brand plan, and media strategy for esr labs and its initiatives such as esrlabs.ai
• Pioneered the introduction of video marketing (YouTube Tech Video Style) to explain esr_labs’s products and services to audiences, resulting in a 70% increase in win rate
• Owned the exploration of various verticals to bring esr_labs’ capabilities to new markets
• Managed start-up collaborations and investments

Apr 2016 – Apr 2017 · 1 yr · Greater Munich Metropolitan Area

• As business and marketing advisory I worked directly with the founding team to shape both narrative and marketing strategy.
• Helped transition netbeast from a development platform for IoT devices to a smartphone app:
• Lead marketing and narrative strategy
• Advised on stakeholder communication

Jan 2016 – Apr 2016 · 3 mos · Munich, Bavaria, Germany

• As Head of Product at Parkpocket, a leading big data company for parking data, I was responsible for the integrity, quality, and enrichment of all parking data.