Sep 2014 – Present · 11 yrs 6 mos · Global

• Meaningful Design Labs works in two verticals, Design Consultation and Product Design.
• ➊ Running a design-led social enterprise, Jaggery, that specializes in creative reuse of discarded materials. We work at the intersections of Environmental Conservation, Women Empowerment and Crafts Revival. Through this venture we wish to inspire change. We do this by converting Industrial Waste into Upcycled Bags, Green Accessories and Industrial Furniture and creating jobs for OBCs and wives of migrant labor. Currently we have clusters operational in Gujarat, Rajasthan and West Bengal. We have strategic partnerships with several NGOs from around the world that help in facilitating various activities for us that range from sourcing of decommissioned materials to design of products and production and marketing.
• ➋ Creating a unique virtual museum, VMIS.in, for a joint project undertaken by The American Institute of Indian Studies and The Ministry of Culture, Government of India.
• ➌ Handling the complete design overhaul of ShopClues.com including their visual identity, style guides, experience design framework across all form factors - android, desktop and TV.

Oct 2012 – Sep 2014 · 1 yr 11 mos · Gurgaon, India

• As VP Design & Creative, my achievements include establishing design thinking and creative direction for brand Jabong, its entire line of design services required for different projects and programs within the LOB across 12 channels.
• Management:
• ➊ Overseeing ALL design and creative projects.
• ➋ Prioritizing and managing the daily workflow of department employees.
• ➌ Responsible for the overall quality of the work produced by a highly talented team of 30 designers.
• ➍ Ensuring that department process is followed, design and creative standards and regulations are being met, high quality designs are created for each product and project timelines stay on schedule.
• ➎ Leading design projects, critiques, approving final design executions and managing multiple projects from concept through completion.
• ➏ Analyzing post-campaign metrics to set best practices and optimize designs, advertising and other mission critical initiatives.
• ➐ Keeping department on task and motivated to produce inspiring, provocative, and disruptive results, on big and small tasks alike.
• Design & Branding:
• ➊ Delivering thought leadership and creative solutions that strengthen market distinction and leadership position.
• ➋ Developing creative programs and design concepts that advance the brand strategy. Collaborating with agency partners and brand marketing to develop marketing campaigns.
• ➌ Supporting sales and marketing teams by bringing big ideas to life through ideation and creation of high fidelity cutting-edge designs to be consumed on magazines, websites, blogs, videos and mobile.
• ➍ Creating user-centered designs by integrating marketing objectives, target audience, creative assets and design patterns into intuitive solutions for enhanced user engagement and brand awareness as well as conversion.
• ➎ Developing a track record of working within the box of constraints to consistently deliver out of the box solutions in an effort to make the company India’s top online fashion destination.

Mar 2011 – Oct 2012 · 1 yr 7 mos · Gurgaon, Melbourne, New York

• As Innovation Director, my key achievements have been managing, directing and enhancing all efforts and initiatives undertaken by the product design and creative teams; including story team, art directors, visual designers, UX designers, information architects, animators, and motion designers, in a highly collaborative environment. Clients included iYogi, Thomson Reuters, MensXP and Repin.
• At Suitcase27 we design memorable user experiences for all form factors, from desktop to mobile. As a dynamic agency, we bring storytelling techniques to marketing and communications projects. Our work is informed by industry best practices and guided by a minimalist aesthetic. We value clarity, easability, and usability just as much.

Mar 2010 – Feb 2011 · 11 mos · Gurgaon, India

• Spearheading website design and digital campaigns for top brass clients in automobile, FMCG and real estate sectors. Management duties included building and mentoring best-of-breed design talent and conducting quarterly appraisals. Providing vision and support to ensure consistent delivery across projects and platforms. Clients included: Toyota, Skoda Auto, Maruti Suzuki India Limited, ITC, GPI, Kohler, American Express, NIIT and Monster.
• Funded by Sequoia Capital India, Interactive Avenues is a full service digital marketing company with offices in Bangalore, Gurgaon and Mumbai. Their comprehensive service offerings range from media, creative to search analytics and mobile. In short, everything a business needs in digital media is served and packaged under one roof.

Jan 2009 – Jan 2010 · 1 yr · New York, USA

• Application interface design of a complex financial systems application as a transaction-based trading platform for SunGard. Creating wireframes and visual interface design for Thomson Reuters 2009 and 2010 annual review experiences Conducting interviews to hire top design staff, front-end developers and flash programmers.

Jan 2008 – Jan 2009 · 1 yr · New York, USA

• From creating conceptual sketches to delivering hi-fidelity visual interface design of mobile applications like BITBOP. Designing the BITBOP logo and leading the design team in the creation and maintenance of style guides and architectures. Leading design team to develop research materials for a variety of initiatives and workshops.

Jan 2007 – Jan 2008 · 1 yr · Greater New York City Area

• Journey Mapping for Lifestyle channels, creating wireframes and final visual design for web experiences and mobile applications for various AOL brands including the first-gen AIM iOS application. Front end programming for select projects including Flash, CSS, Javascript and HTML. UX, information architecture and visual design for Shelterpop, Stylelist, Ebony and Food channels.

Jan 2000 – Jan 2001 · 1 yr