Aug 2016 – Apr 2021 · 4 yrs 8 mos · Shanghai City, China

• In this role, I have led the creative teams on Mars Wrigley (M&M's, Snickers, Extra Gum, 5 Gum, Maltesers and Crispy), VISA Regional, Volkswagen and work on special projects for key clients. Reporting directly to the CCO of Greater China, my key responsibilities are to:
• Up the overall quality of the work and create work that changes consumer behavior
• Mentor and inspire the teams to tell the brand story across all channels
• Engage with clients from Brand Managers to China CMO level
• Collaborate with Media, other agency partners and the BBDO Global teams
• Work on global and regional campaigns for key brands
• Achievements:
• 2X Silver at Adfest for Mercedes-Benz AMG, 2020
• 2X Bronze at Adfest for Mercedes-Benz AMG, 2020
• Shortlist at Cannes Lions for Snickers Signatures, 2019
• Silver at Spikes Asia for Snickers Signatures, 2019
• Silver at LIA for Snickers Signatures, 2019
• Silver at LIA China for Mercedes-Benz AMG, 2019
• Bronze at APAC Effies for Snickers Airlines, 2019
• Bronze at WARC Awards for Snickers Airlines, 2019
• Bronze at One Show China, 2018
• Gold at APAC Effies for Snickers Exam, 2017
• 2X Bronze at Greater China Effies for M&M’s, 2017
• 2X Finalist at Greater China Effies for Snickers, 2017
• Gold at One Show China for Snickers, 2016
• Pitch Win: Goodyear for China, India, ANZ, Japan/Korean and ASEAN markets
• Pitch Win: Volkswagen
• Created the First 3-star copy for M&M’s in China – A first in over 20 years.

Jan 2016 – Aug 2016 · 7 mos · Beijing, China

• Worked with Ogilvy and Serviceplan in Beijing on several projects for Nestle, BMW and Uber.

Mar 2012 – Oct 2015 · 3 yrs 7 mos · Kuala Lumpur, Malaysia

• In this role, I have led the McDonald’s, Maxis, Carlsberg and Coke teams. Some of my key responsibilities were:
• Do and inspire the team to do innovative ideas that move people to action and help grow the business
• Attract, nurture, develop and retain talent
• Create a supportive and rewarding environment to help Copywriters, Art Directors, Digital Art Directors, Designers and Programmers to realize their full potential
• Engage with clients to understand the problem and push the right ideas
• Turn around tough accounts like Maxis and McDonald’s to create creatively satisfying work
• Engage with FMCG and Technology clients from Brand Manager to Global CMO level
• Lead pitches and win new business
• Achievements:
• Led a global campaign for Carlsberg and regional campaigns for Coke, Samsung and Durex
• Pushed McDonald’s Malaysia to do digital work for the very first time. It later accounted for 30% of the revenues
• Helped retain some of agency’s biggest businesses – Petronas and Maxis
• Have led pitches and won new business across various sectors – Carlsberg, Coke, Durex, Twinings, Maxis Telecom
• 2X Gold + 1 Silver at Marketing Excellence Awards for Carlsberg, 2016
• Gold at Dragons of Asia for Durex, 2015
• Gold at Markies for McDonald’s, 2015
• Finalist at Adfest for McDonald’s, 2015
• AOTY Creative Agency of the year, 2015
• 2X Silver + 2X Bronze at Mob-Ex Awards, 2015
• Crystal at Adstars for McDonald's, 2014
• Finalist at Adstars for Durex, 2014
• 5X Bronze at Kancil Awards for McDonald’s, 2014
• 2X Bronze at Kancil Awards for Durex, 2014
• Silver + Bronze at Marketing & Engagement Awards, 2014
• Finalist at Cannes for McDonald's, 2014
• Finalist at Spikes for Durex, 2014
• Finalist at Spikes for McDonald’s, 2014
• Grand Prix + 3X Gold at Malaysian Digital Awards, 2014
• Numerous wins in boardrooms and pitches

Nov 2009 – Feb 2012 · 2 yrs 3 mos

• In my role as Creative Director at Ogilvy, I led the Foster’s beer, ITC Bingo, The Hindu and Fortune Cooking Oil accounts. My key responsibilities were to:
• Lead a big team of 15 creative people
• Initiate digitally driven campaigns for traditional accounts such as Fortune Cooking Oil and ITC Bingo
• Generate and pursue innovative and untested ideas
• Do and push the team to think beyond the 30-seconder in a predominantly TV market
• Identify, nurture and inspire the right talent
• Create the right environment in the team for creativity to flourish
• Engage with clients from Brand Manager to CMO level to understand the business problem, plan and co-create the best creative solutions
• Work on campaigns for Lenovo, IBM and Titan Watches
• Achievements:
• Finalist at Cannes for Fortune Cooking Oil, 2015 – The idea was conceived in 2011. Born in 2015
• Gold at Effies for The Hindu, 2012
• Got local and global recognition for the work on The Hindu
• Campaign for The Hindu trended locally as well as globally setting the tone for the brand – The Hindu
• Contributed in the global Lenovo pitch

Oct 2007 – Nov 2009 · 2 yrs 1 mo · New Delhi Area, India

• It was my first time playing Creative Director. My responsibilities included:
• Do inspiring and creative work on a research-driven account like GSK
• Share cutting edge ideas and keep a small team motivated
• Initiate and push the team to proactively generate innovative and digital ideas
• Partner closely with the ECD and engage with FMCG clients from Brand Managers to CMO
• Work on campaigns for ESPN, Nike, Pizza Hut and Hero
• Achievements:
• Helped retain the prestigious Nike account
• Won the Apollo Munich Health Insurance pitch
• Created and sold proactive, revenue generating campaigns for ESPN
• Helped launch Horlicks Nutribar and Horlicks Nutrition Academy – a mega initiative for GSK

Jun 2005 – Oct 2007 · 2 yrs 4 mos · Bengaluru Area, India

• In my role as a Creative Supervisor, I worked on India’s leading fashion and beverage accounts - Springfield, Bossini, Kappa, McDowell’s No.1, DSP Black, Peter England. My key responsibilities were to:
• Ideate and generate cutting edge creative ideas
• Present and sell the ideas to the client
• Lead the copy team in the Creative Director’s absence
• Achievements:
• Cannes Young Lions, 2007
• Featured as one of the Young Guns of Indian Advertising
• Melting Pot by Ad Club of Bangalore, 2007
• Finalist in the ‘Roar your way to Cannes’, a contest that celebrates rejected scripts

Jan 2004 – Jan 2005 · 1 yr · Bengaluru Area, India

• In my role as a Copywriter, I worked on Sanyo, UB (Sandpiper beer), Karnataka Tourism and Eureka Forbes. Key responsibilities:
• Do the stuff – ideate, write, create
• Present and sell the ideas to the client
• Achievements:
• Created a TV game show for Sandpiper beer
• Independently handled the Sandpiper and Zingaro beer accounts

Jan 2003 – Jan 2004 · 1 yr · Bengaluru Area, India

• In my role as a Copywriter at i-Vista, I worked on Wipro, an Indian multinational IT company. I helped sell their PCs. Key Responsibilities:
• Handle all digital communication for Wipro
• Write content for e-mailers and microsites
• Present and sell the work to the clients
• Play Copywriter as well as Account Executive
• Achievements:
• Learnt to be a pro