Dec 2021 – Jul 2024 · 2 yrs 7 mos · New York City Metropolitan Area

• Exco member.
• Built and managed a high growth marketing function across three brands (Capgemini Invent, frog, Synapse) to scale Capgemini creative consultancy in the Americas.
• Responsible for growth, brand, marketing strategy, external communications, employee engagement, client intimacy.
• Driving business strategy reset together with CEO and ExCo
• Refreshed value proposition and storytelling across 3 brands
• Built a high performance multi-functional team of 10+ marketers
• Built and ran marketing multi-channel campaign operations
• Reset PR and advertising strategy, including agency relationships
• Managing marketing, comms and brand change management around acquisitions
• 17% media share of voice (X3)
• 26% marketing influenced business (X1.5)

Jul 2015 – Dec 2021 · 6 yrs 5 mos

• Member of the APAC executive Leadership team. Manage a diverse and multi-cultural high performing team of 20+ Marketers.
• I am extremely grateful for the opportunity that was granted to me by Luc-Francois Salvador to build a Marketing strategy and team that would accompany Capgemini growth ambition in Asia-Pacific (X4 in 6 years).
• Responsible for growth, brand, external communications, employee engagement, client intimacy, alliance marketing and field marketing.
• 29% Marketing influenced bookings (X2.5 )
• 25% Marketing influenced sales (+ 75%)
• 12% share of voice on press and digital channels (+4pts)
• Have managed end to end confidential M&A communication and change management programs for 5 key acquisitions

Jan 2014 – Jul 2015 · 1 yr 6 mos

• This position was based at Capgemini Holding Headquarter in Paris and included daily interactions with our team based in Mumbai, work partners in North America and colleagues in Europe.
• The Expert Connect program has been a very successful Digital Marketing initiative, turning a 1000 senior executives into social media savvy business experts on the socio-sphere. This initiative generated approximately 6 Million Euros in business in 2014, growing at an exponential rate.
• Together with Capgemini's Brand Manager, I worked on branding & Advertising campaigns and our content partnerships (Les Echos, Content Loop and FT). This meant interacting with agencies/external partners and reporting internally on our branding & advertising strategy.

Jun 2012 – Aug 2013 · 1 yr 2 mos · Greater New York City Area

• My experience in New York offered me a first step into B2B Marketing for a leading technology company.
• I had the opportunity to work with the North America CMO and the rest of the Marketing team on improving our Brand awareness thanks to Field Marketing, Social Media and digital campaigns.

Jun 2011 – Aug 2011 · 2 mos · Mexico

• Drove the market study and launch of a Microfinance loan supporting sustainable energy needs of rural Mexican populations.
• Our team work was greatly appreciated by the management of the company and permitted Te Creemos to obtain a 280.000 US$ subside from the IDB (Inter-American Development Bank). Please find attached the recommendation that was written to me by the head of marketing at TE CREEMOS.