Mar 2021 – Sep 2021 · 6 mos

Apr 2019 – Mar 2021 · 1 yr 11 mos

Jan 2018 – Mar 2019 · 1 yr 2 mos

Jun 2017 – Dec 2017 · 6 mos · Hyderabad, Telangana, India

• Managing sales and marketing for Depuy Synthes products of Medical Devices business with focus on:
• Market development through B2B and B2C customer acquisition strategy
• Customer marketing through ATL and BTL marketing campaigns
• Account servicing and management of corporate hospital chains

Apr 2014 – Mar 2016 · 1 yr 11 mos · New Delhi Area, India

• Led the Foundation's branding and communications functions with focus on:
• Brand development and brand management
• Marketing communications
• Digital and social media marketing
• Content development
• Experiential marketing and promotional campaigns
• Communications and fundraising strategy for grantees

Sep 2012 – Mar 2014 · 1 yr 6 mos

• Advised leading Indian and international corporates and developmental organizations on:
• Branding and communications strategy
• Stakeholder mapping, perception audit and engagement strategy
• Strategic partnerships and government, industry and customer advocacy
• Policy monitoring and analysis
• Digital and social media marketing
• Experiential marketing and event management
• Supported India leadership team on:
• Business development and client acquisition
• Marketing and positioning of intellectual property assets
• Internal communications

Jul 2011 – Oct 2012 · 1 yr 3 mos

• Counselled prominent Indian and international clients on:
• Market research and industry trends monitoring and analysis
• Policy and legislation monitoring
• B2C and B2B marketing
• Media relations and social media marketing
• PR and promotional campaigns