Srinivas Karthik

Business Development Executive

Bengaluru, Karnataka, India9 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 20% MoM user growth at ONDC.
Led marketing strategies for top brands at Flipkart.
Expert in E-Commerce and Growth Marketing.

Stackforce AI infers this person is a Growth Marketing Specialist in the E-Commerce sector.

Contact

Skills

Core Skills

E-commerceGrowth StrategiesMarketing StrategyApp MarketingGrowth MarketingPerformance MarketingMarket SegmentationBusiness StrategySearch Engine Marketing (sem)

Other Skills

APR FrameworkAccount ManagementAdaptationAffiliate MarketingApp Store OptimizationBing AdsBing PLABrand StrategyBusiness ResilienceCampaign ManagementCampaign StrategiesCorporate CommunicationsCustomer Relationship Management (CRM)Data AnalysisDigital Marketing

About

Marketing strategist with demonstrated history of working with top brands. Skilled in App Marketing, Product Listing Ads, Search Engine Optimization (SEO), Pay Per Click (PPC) & Market Research.

Experience

Flipkart

Senior Manager Business Planning

May 2025 – Present · 10 mos · India · On-site

Paytm

Assistant General Manager - ONDC

Aug 2023 – Apr 2025 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

P&L owner who led business & revenue growth for Open Network for Digital Commerce (ONDC), a Government of India-backed initiative. Managed a team of 3, driving channel success for 200+ brands across Grocery, Electronics & Beauty-Personal Care.
Successfully scaled 0→1 growth, achieving 20% MoM new user growth, 4X order volume increase, and 3X ROAS through strategic partnerships, monetization models, and data-driven programs. Built merchandising frameworks, launched seller incentives, onboarded 20+ D2C brands, and delivered DaaS insights to FMCG leaders like HUL & Marico.
Collaborated with cross-functional teams to optimize UX/UI, streamline customer journeys, and drive measurable revenue and engagement growth.

E-CommerceGrowth StrategiesProblem SolvingNegotiation

Flipkart

4 roles

Senior Marketing Manager - Martech & App Growth

Apr 2023 – Jul 2023 · 3 mos

E-CommerceMarketing TechnologyMarketing StrategyApp Store OptimizationGrowth StrategiesProblem Solving+5

Marketing Manager - Martech & App Growth

Jan 2023 – Mar 2023 · 2 mos

Google ShoppingE-CommerceCampaign StrategiesDigital StrategyGrowth StrategiesBusiness Strategy+4

Marketing Manager - Revenue Growth

Promoted

Apr 2021 – Dec 2022 · 1 yr 8 mos

Flipkart Grocery, Flipkart Quick - Hyperlocal, Flipkart Home, Books & General Merchandise, Flipkart Refurbished & Flipkart Fintech.

E-CommerceMarketing TechnologyMulti-media Marketing CampaignsMarketing StrategyMarket ResearchBusiness Strategy+9

Assistant Marketing Manager - Revenue Growth

Aug 2019 – Mar 2021 · 1 yr 7 mos

Flipkart Grocery, Flipkart Quick - Hyperlocal, Flipkart Videos, Furnitures, Books & General Merchandise.

E-CommercePerformance MarketingMarket SegmentationMarket PlanningIntegrated MarketingPerformance Based Marketing+3

Times internet

Campaign Lead - Growth Marketing

Oct 2018 – Jul 2019 · 9 mos · Noida Area, India

App Marketing for TOI, NewsPoint, Navbharat Times, Maharashtra Times & 6 more Indic news apps. Game apps - CricPlay & BaaziNow.
Platforms - OEM-OTAs, Google Ads, Facebook, Affiliate Networks & Native Publisher Partners, Google Play (ASO).
New app user acquisition at an optimised cost, regular monitoring of MAU, DAU & ER metrics, app hygiene checks basis Retention-In app activity of an user. App Store Optimisation with user-market centric product development suggestions.

Growth StrategiesBusiness StrategyGrowth MarketingMarket PlanningPerformance Based MarketingSearch Engine Marketing (SEM)

Hiveminds

4 roles

Account Head

Promoted

Apr 2018 – Sep 2018 · 5 mos

Business StrategyPerformance MarketingMarket PlanningPerformance Based MarketingSearch Engine Marketing (SEM)

Senior Marketing Specialist

Promoted

Jan 2017 – Mar 2018 · 1 yr 2 mos

Performance MarketingSearch Engine Marketing (SEM)

Online Marketing Specialist

Jul 2016 – Dec 2016 · 5 mos

Search Engine Optimization (SEO)Customer Relationship Management (CRM)Search Engine Marketing (SEM)

Online Marketing Analyst

Aug 2015 – Jun 2016 · 10 mos

My work involved
(1) To understand client's business goals, support with Market Research, and devise Marketing Strategy to take the client businesses to the next stage.
(2) Executing marketing campaigns through SEO / SEM / Social Media channels, identifying new opportunity in market and proposing improvements for user engagement and conversions.
(3) Interfacing with clients for Requirements, Project Planning & Presentation.
(4) Defining process improvements pro-actively and improving operational efficiency.
(5) To implement marketing strategies for client’s business and to provide end-to-end digital marketing solution.

Customer Relationship Management (CRM)Search Engine Marketing (SEM)