Maggie Norby-Adams

Product Marketing Manager

Lyon, Auvergne-Rhône-Alpes, France10 yrs 1 mo experience

Key Highlights

Over 10 years of marketing experience.
Proven track record in successful go-to-market campaigns.
Expertise in B2B marketing strategy and content marketing.

Stackforce AI infers this person is a SaaS Product Marketing expert with extensive B2B experience.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyContent MarketingB2b Marketing Strategy

Other Skills

AnalysisBloggingBusiness StrategyBusiness-to-Business (B2B)Channel StrategyCommunity OutreachCompetitive AnalysisContent CreationContent DevelopmentContent ManagementCross-functional CoordinationDemand GenerationDesignDigital AdvertisingDigital Marketing

About

As a Senior Product Marketing Manager at Atlassian, I am passionate about creating and delivering compelling product stories and strategies that drive growth and trust. With over 10 years of experience in marketing and an MBA from Haas School of Business at UC Berkeley, I have a proven track record of launching successful go-to-market campaigns, conducting market research, enabling sales teams, and crafting product positioning and messaging for various audiences and channels. I joined Atlassian in March 2021 as a Product Marketing Manager for the Ecosystem team, where I was responsible for marketing the Atlassian Marketplace, developer tools, and partner integrations. In October 2022, I was promoted to Senior Product Marketing Manager for Ecosystem Trust, where I lead the marketing efforts for ensuring the security, reliability, and quality of our ecosystem. I leverage my skills in content marketing, digital marketing, and B2B marketing strategy to communicate the value and benefits of our ecosystem offerings to our customers, partners, and developers. I also collaborate with cross-functional teams, such as product, engineering, legal, and customer support, to align our marketing objectives and initiatives with the company's vision and mission.

Experience

Atlassian

3 roles

Senior Product Marketing Manager, Enterprise & Migrations

Promoted

Oct 2024 – Present · 1 yr 5 mos

Senior Product Marketing Manager, Ecosystem Trust

Promoted

Oct 2022 – Oct 2024 · 2 yrs

Product Marketing Manager, Ecosystem

Mar 2021 – Oct 2022 · 1 yr 7 mos

Beekeeper

Product Marketing Manager

Jul 2019 – Mar 2021 · 1 yr 8 mos · Oakland, CA

Beekeeper is a mobile-first communication platform built for frontline employees that reaches every shift, location, and language through real-time messaging, targeted streams, and automated workflows.
Responsibilities Included:
Go-To-Market of new features, marketplace apps, developer tools and partner integrations
Product positioning and messaging
Market research for product discoveries and industry GTMs
Competitive analysis
Sales enablement and training
Marketing strategy for marketplace and ecosystem growth, including developer marketing

Go-To-Market StrategyProduct PositioningMarket ResearchCompetitive AnalysisSales EnablementMarketing Strategy+1

San francisco art institute

Marketing Manager

Mar 2018 – Jul 2019 · 1 yr 4 mos · San Francisco Bay Area

San Francisco Art Institute (SFAI) is a nonprofit contemporary art college located in San Francisco. In its 150 years teaching students, SFAI has trained artists like Annie Leibovitz and Kehinde Wiley, and hosted talented teaching artists and scholars like Mark Rothko, Angela Davis, and more.
Responsibilities Included:
Developing marketing strategy to achieve advancement and enrollment goals
Creating and overseeing content marketing strategy
Hiring and managing a team of designers and interns
Managing demand generation initiatives for exhibitions and events
Managing creative projects
Developing and reporting on KPIs
Managing display and social media advertising

Marketing StrategyContent MarketingDemand GenerationKPI Development

Amplive

Director of Marketing

Sep 2017 – Apr 2018 · 7 mos · Berkeley, CA

AmpLive is a live video syndication platform for enterprise companies. At AmpLive, I reported to the CEO on and led content-heavy B2B marketing strategy. Specific responsibilities included:
Leading in-house team and contractors
Creating product positioning and content marketing strategy
Developing and testing content, social, automation, lifecycle, and PR strategies
Leading product launch and partnership announcements
A/B testing web pages to optimize for conversion
Designing sales collateral

B2B Marketing StrategyContent MarketingProduct Positioning

Med school tutors (a blueprint test prep company)

2 roles

Marketing Specialist

Promoted

Dec 2015 – Sep 2017 · 1 yr 9 mos

Med School Tutors is an online tutoring and mentorship company for medical students. At Med School Tutors, I worked with a team to continually evolve and develop strategy to engage and support medical students across the globe. Specific duties and contributions included:
Developing new methods for tracking customer sources and engagement
Planning and executing marketing campaigns
Creating, planning,and editing content for our blog, and copy for our marketing materials
Continually developing, monitoring, and evolving strategy for partnerships and projects
Designing digital advertisements, webpages, branded presentations, and supplementary web content

Marketing CampaignsContent CreationDigital AdvertisingMarketing Strategy

Graphic Designer

Oct 2014 – Dec 2015 · 1 yr 2 mos

Neighborhoods vision project

Co-Founder & Head of Outreach

May 2009 – Aug 2012 · 3 yrs 3 mos · San Francisco, CA

Neighborhoods Vision Project was a nonprofit organization that designed and led Civic Engagement courses at San Francisco public high schools.
At Neighborhoods Vision Project, I:
Founded nonprofit education organization in San Francisco public high schools
Ran outreach and fundraising efforts via email marketing and events
Ran demand generation for student events