Aishika Bhattacharya

Business Development Executive

Pune, Maharashtra, India9 yrs 7 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Drove 45% increase in qualified leads through targeted marketing.
Contributed to over $10M in marketing-generated deals.
Expert in bridging technology and marketing strategies.

Stackforce AI infers this person is a MarTech expert with a strong focus on data-driven marketing strategies.

Contact

Skills

Core Skills

Go-to-market StrategyContent MarketingAccount MarketingData-driven InsightsMarketing CampaignsStakeholder ManagementPerformance MetricsEmail Marketing

Other Skills

AI for MarketingB2B MarketingBARCBrand ManagementCompetitive Marketing StrategiesConsultingData AnalysisDigital MarketingE-commerceFacebookFacebook MarketingGoogle AnalyticsHootSuiteIRSMarket Research

About

My journey has been all about translating the complex language of technology into stories that resonate and drive real-world results. I thrive on bringing people together—working with product, sales, and content teams to build and execute full-funnel strategies that don't just generate leads, but create genuine market momentum. I've had the privilege of driving significant growth for global companies by leading go-to-market programs, launching products, and forging strategic partnerships. My background in both information technology and communication management gives me a unique perspective, allowing me to bridge the gap between technical innovation and business impact. I’m passionate about what’s next in marketing and am a contributor to the discourse on how AI is shaping our industry. To talk about all things marketing connect with me here - https://topmate.io/aishika_bhattacharya

Experience

9 yrs 7 mos

Total Experience

1 yr 7 mos

Average Tenure

2 yrs 8 mos

Current Experience

Searce inc

Global Marketing Business Partner

Sep 2023 – Present · 2 yrs 8 mos · Pune, Maharashtra, India · On-site

Driving market adoption of data and AI offerings through targeted product marketing initiatives, generating a significant lift in qualified lead volume by ~45% and directly impacting pipeline contribution.
Developing full-funnel content marketing programs in collaboration with product, sales, content and design teams to drive awareness and adoption of data and AI solutions.
Took ownership of key marketing initiatives, including developing a company-wide ABM program and conceptualising the branding of proprietary accelerators.

Competitive Marketing StrategiesStrategic ThinkingAccount MarketingData-Driven InsightsContent MarketingGo-to-Market Strategy+1

Quantiphi

Senior Marketing Specialist

Jun 2021 – Aug 2023 · 2 yrs 2 mos · Mumbai, Maharashtra, India

Developed and expanded collaborative go-to-market programs with Google Cloud for 3 verticals - U.S. PubSec, India, and Data Analytics, integrating co-marketing and event strategies to generate influenced pipeline and accelerate enterprise account conversions.
Created content marketing programs for impactful storytelling, translating complex technology into simple, easy-to-understand messaging.
Led comprehensive marketing initiatives to drive growth and market share, including brand and product launches, global demand generation campaigns, sales enablement, and strategic partnerships, contributing to over $10M+ in marketing-generated deals.

Competitive Marketing StrategiesStrategic ThinkingAccount MarketingData-Driven InsightsContent MarketingGo-to-Market Strategy+2

Cognizant

Projects Associate - Marketing

Jul 2019 – Jun 2021 · 1 yr 11 mos · Hyderabad, Telangana, India

Managed marketing initiatives for the Quality Engineering division, to increase customer engagement and drive conversions.
Devised a content strategy to produce a range of sales enablement assets, from case studies, videos and blogs to newsletters and playbooks.
Enabled workshops and solution briefings, and secured 4 wins at the European Software Testing Awards through successful award submissions.

Strategic ThinkingContent MarketingStakeholder ManagementMarketing Campaigns

Zycus

Senior Executive Marketing

Mar 2018 – Jun 2019 · 1 yr 3 mos · Mumbai Area, India

Increased marketing-influenced pipeline by 20% for the product by conceptualizing and executing comprehensive demand generation campaigns in the Nordic region.
Developed a range of high-value marketing collateral, including whitepapers, e-books, and blogs, while organizing strategic regional events that boosted engagement and brand visibility.
Initiated and led two new projects, focusing on GDPR compliance and interactive content.

Competitive Marketing StrategiesStrategic ThinkingAccount MarketingData-Driven InsightsContent MarketingStakeholder Management+3

Bookmyshow

Senior Executive - Email Marketing

Dec 2015 – May 2016 · 5 mos · Mumbai, Maharashtra, India

Managing large scale email campaigns for existing customers.
Queried relevant data sets and analysed the campaign performance.

Competitive Marketing StrategiesData-Driven InsightsPerformance MetricsMarketing CampaignsEmail Marketing

Netcore solutions

Executive Consultant - Email Marketing

Sep 2014 – Nov 2015 · 1 yr 2 mos · Mumbai Area, India

Worked with clients across verticals to develop marketing automation strategies
Translated product enhancements to customer benefit to ensure customer retention
Conducted workshops for clients to ensure product communication during demos

Competitive Marketing StrategiesData-Driven InsightsStakeholder ManagementPerformance MetricsMarketing CampaignsEmail Marketing