Erica Foster

Product Manager

Denver, Colorado, United States11 yrs 11 mos experience

Key Highlights

  • Over 10 years of experience in product marketing strategy.
  • Led initiatives driving significant revenue growth.
  • Passionate advocate for change management in organizations.
Stackforce AI infers this person is a SaaS Product Marketing Strategist with expertise in change management and go-to-market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyMarket ResearchProduct MarketingB2b SaasChange ManagementData Analysis

Other Skills

Agile & Waterfall MethodologiesBusiness IntelligenceBusiness StrategyBusiness-to-Business (B2B)CRMCommunicationCultureDigital TransformationDistributed Team ManagementEditingEmployee EngagementEvent PlanningHuman Resources (HR)Interpersonal SkillsJIRA

About

Strategist, Consultant, and Go-to-Market expert with over ten years of experience. Lead initiatives for product marketing strategy, go-to-market planning, messaging, positioning, sales enablement, and more. Former Management Consultant with extensive experience in working with clients and stakeholders across all levels of an organization. Led product implementations, change management, and professional programs. Passionate about advocating for change management to be utilized in organizations wherever possible. After two years traveling the world and working remotely, interested in building a productive global remote workforce.

Experience

11 yrs 11 mos
Total Experience
1 yr 3 mos
Average Tenure
5 mos
Current Experience

Knit

Director of Product Marketing

Nov 2025Present · 5 mos

Dig insights

Senior Manager, Trends & Innovation Research

Dec 2024Nov 2025 · 11 mos

  • Leading go-to-market strategy and market research for consumer product companies | Translating consumer insights into strategic roadmaps and competitive positioning
Go-to-Market StrategyMarket Research

Fluvio

2 roles

Senior Product Marketing Consultant

Aug 2022Jan 2024 · 1 yr 5 mos · Denver, Colorado, United States

  • Strategic Product Marketing Consultant for B2B SaaS | Drove 6.7x revenue growth through new product line launch | 14 industries, startup to enterprise
Product Road MappingProduct AdoptionMarket ResearchSoftware as a Service (SaaS)Business-to-Business (B2B)Project Management+2

Product Marketing Consultant

Jun 2021Aug 2022 · 1 yr 2 mos · Denver, Colorado, United States

Software as a Service (SaaS)Product Road MappingProduct AdoptionBusiness-to-Business (B2B)Product MarketingB2B SaaS

A cloud guru

Product Marketing Manager

May 2020Jun 2021 · 1 yr 1 mo · Austin, Texas Metropolitan Area

  • Product Marketing Manager driving go-to-market strategy for SaaS platform | Led post-acquisition product launch | Managed launches across Product Managers
Software as a Service (SaaS)Product Road MappingProduct AdoptionBusiness-to-Business (B2B)Product MarketingB2B SaaS

Yonder

Product Marketing Manager

Aug 2019Mar 2020 · 7 mos · Austin, Texas Area

  • Product Marketing Manager at Series A startup | Delivered comprehensive competitive market analysis for flagship product | Cross-functional liaison driving product messaging alignment
Software as a Service (SaaS)Product Road MappingProduct AdoptionBusiness-to-Business (B2B)Product MarketingB2B SaaS

Remote year

Program Leader

Apr 2018Jun 2019 · 1 yr 2 mos · Remote

  • Designed and implemented a program to successfully lead and engage 40+ working professionals while traveling to 12 countries in one year | Delivered professional development workshops, organized local volunteer opportunities, and planned immersive cultural events in each country
Product Road MappingProduct Adoption

Deloitte

Management Consultant / Strategist

Sep 2015May 2017 · 1 yr 8 mos · Austin, Texas Area

  • Specialized in change management strategy and implementations for large-scale technology rollouts that impacted organizations’ existing processes and people.
Software as a Service (SaaS)Product Road MappingProduct AdoptionBusiness-to-Business (B2B)Change ManagementProduct Marketing

Sense corp

Technology Consultant / Business Analyst

Jul 2013Sep 2015 · 2 yrs 2 mos · Dallas, TX

  • Delivered comprehensive data analysis and meaningful insights to client. | Focused on both the technical and change management aspects of projects.
Software as a Service (SaaS)Product Road MappingProduct AdoptionBusiness-to-Business (B2B)Data AnalysisChange Management

Pulsepoint group

Digital Consulting Intern

May 2012May 2013 · 1 yr

  • Assisted with strategic projects for leading Fortune 500 companies. | Used social listening tools to complete sentiment analysis for a clients brand or product.
Software as a Service (SaaS)Business-to-Business (B2B)

Austin film festival

Office Management Intern

Jan 2012May 2012 · 4 mos

  • Act as liaison between all departments of the organization | Engaged in event planning and project coordination | Assisted with film screenings around Austin
Business-to-Business (B2B)

Education

Product Marketing Alliance

Product Marketing Certified — Product Marketing

Jan 2021Jan 2021

The University of Texas at Austin

BBA

Stackforce found 100+ more professionals with Go-to-market Strategy & Market Research

Explore similar profiles based on matching skills and experience